Brooklyn Baby Posted September 18, 2023 Posted September 18, 2023 https://news.yahoo.com/olivia-rodrigo-release-guts-owning-130002027.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAH6QtMvD8O3Z6TSXI1TSevDx-BcChMPY4f5U7VK8RL48Pi-rJ1L0ymco7DzUtbRKCmVlh5a66aG8r2zrmCwia6MRI0e9MfKQmBoWVauTzpUWeRgSaKQXziVOQPeS2dBxeMboH0V6Dw1rEtz2eQGgX789U7LtwZ2_AM4mHiDVvjrL
Desire Posted September 18, 2023 Posted September 18, 2023 What's the surprise here we already knew this when Sour was released. Olivia (thanks to what happened to Taylor) made sure that she would own all her masters when she signed. Savvy business queen 7 1
Steve Johnson Posted September 18, 2023 Posted September 18, 2023 Will this thread be made everytime she releases an album?
Popular Post Brooklyn Baby Posted September 18, 2023 Author Popular Post Posted September 18, 2023 1 minute ago, Steve Johnson said: Will this thread be made everytime she releases an album? Yes it will. I'll make sure to tag you too 25
Baby Judas Posted September 18, 2023 Posted September 18, 2023 5 minutes ago, Desire said: What's the surprise here we already knew this when Sour was released. Olivia (thanks to what happened to Taylor) made sure that she would own all her masters when she signed. Savvy business queen what's surprising here is she managed to negotiate this deal before her debut. Most of the artists nowadays can't sign in a major record label without giving up their masters. There were rumors that she got bigger offers from other labels but she turned them down because she doesn't have a creative control of her work. 2
Illuminati Posted September 18, 2023 Posted September 18, 2023 Swifties know the deal by now And she wasn't some unknown overnight celebrity so she had enough leverage to negotiate it 1
Dancehall Queen Posted September 18, 2023 Posted September 18, 2023 TABBBSS Talent Acclaim Beauty Brains Business Savvy Success 1
Selegend Posted September 18, 2023 Posted September 18, 2023 10 minutes ago, Baby Judas said: what's surprising here is she managed to negotiate this deal before her debut. Most of the artists nowadays can't sign in a major record label without giving up their masters. There were rumors that she got bigger offers from other labels but she turned them down because she doesn't have a creative control of her work. this is probably true. there are labels that know how to payola a way (columbia, warner and maybe republic) but most of their artists gets so controlled on interscope u have investment ofc but u won't have ur way payola'd if u know what i mean. but u have creative freedom i think it's a nice home for an artist, i like them.
WavesOfLust Posted September 18, 2023 Posted September 18, 2023 48 minutes ago, Baby Judas said: what's surprising here is she managed to negotiate this deal before her debut. Most of the artists nowadays can't sign in a major record label without giving up their masters. There were rumors that she got bigger offers from other labels but she turned them down because she doesn't have a creative control of her work. Every music executive in town was interested in signing her after she released her self-written track "All I Want" for HSMTMTS — despite Disney not investing in or promoting it, the downloads alone allowed it to chart and become a success. It was important for her to sign with a label that viewed her as a songwriter first 1
Finite Posted September 18, 2023 Posted September 18, 2023 No, I’m not surprised; when you know better, you do better!
Johnny Jacobs Posted September 18, 2023 Posted September 18, 2023 I think that after taylor, every artist with options is smarter.
LCTV Posted September 18, 2023 Posted September 18, 2023 And all the artists she copied get paid directly from her account!
unclefloprry Posted September 18, 2023 Posted September 18, 2023 From this generation it seems that only she and Dua were smart to own their masters, Billie in the other case...
Gabe² Posted September 18, 2023 Posted September 18, 2023 26 minutes ago, unclefloprry said: From this generation it seems that only she and Dua were smart to own their masters, Billie in the other case... Dua owns them?
Baby Judas Posted September 18, 2023 Posted September 18, 2023 1 hour ago, Johnny Jacobs said: I think that after taylor, every artist with options is smarter. The thing is, even after the drama, only few have the options to own their masters when signed to major record labels.
Soda Pop Queen Posted September 18, 2023 Posted September 18, 2023 (edited) yes I am kind of surprised, especially with her being so young/new in the game. Have the ownership of masters become increasingly easy to obtain in recent times or what? If they are, I wonder if it's because the industry claims to not make that much money anymore. It does make one wonder when artists like Prince were willing to battle the entire WB label over his masters for ages and other elder acts were literally dying back in the day over their masters. I guess that's why so many heritage acts are selling their whole catalogs down the river lately. No more big money in owning them? Edited September 18, 2023 by Soda Pop Queen
Johnny Jacobs Posted September 18, 2023 Posted September 18, 2023 4 minutes ago, Baby Judas said: The thing is, even after the drama, only few have the options to own their masters when signed to major record labels. Yeah that's why i wrote it. Not many artists were lucky to be getting that option.
unclefloprry Posted September 18, 2023 Posted September 18, 2023 23 minutes ago, Gabe² said: Dua owns them? Yes, like Olivia, her 2 albums are under Dua Lipa Limited (now called Radical 22 as of April this year) and licensed by Warner.
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