What did Olivia do right that Billie didn't?

[MingYouToo]

25 minutes ago, tshwark said:

Isn’t it weird that' even with Billie underperforming still feels like a bigger artist, Olivia is getting the Dua treatment, loved if you have a hit discarded if you don’t.

The lies. Traitor literally debuted Top 10 when it was a measly album track.

 

Dua Lipa can hardly stick a Top 10 without months of promo bfr

[vale9001]

billie didn't make this kind of comeback ....very silenced for months, maybe almost an year, and then a clear first single and a clear new era.

 

The song is definitely doing great on its first week but it's too early to tell if the album is gonna be less or more successfull than Happier than ever.

 

Now you're saying it's a success even if it's not released yet but in the moment it's gonna make worst numbers than sour (which is very likely since the song is doing great but not exploding day by day like driver's licence or good for you) I bet the "disappointing" discussion will start here. 

Edited July 4, 2023 by vale9001

[gustavothehuman]

Happier Than Ever's rollout was a complete mess  I would have done NDA (sound change shock) > Your Power (tell OG fans I'm still here) > Happier Than Ever (always save your best weapons for album release day).

 

Edited July 4, 2023 by gustavothehuman

[Axelios]

Just now, vale9001 said:

The song is definitely doing great on its first week but it's too early to tell if the album is gonna be less or more successfull than Happier than ever.

 

Now you're gonna say it's a smas even if it's not but in the moment it's gonna make worst numbers than sour (which is very likely since the song is doing great but not explodin day by day like driver's licence or good for you) I bet the "disappointing" discussion will start here. 

Even if it doesn't perform better than Sour, it's very unlikely for GUTS to do less than HTE. Vampire debut numbers show that there is a lot of people interested in her music.

[MingYouToo]

One thing: planning.

 

Its clear Olivia is a disciple of the Taylor print. She does her research, plans her rollouts, knows what works and doesnt for her brand.

 

Random sonic shifts that have no proven approval from the general public is something Taylor has followed to a T. All her sonic reinventions have always had hints early on in her career, her pop leanings on RED, Safe and Sound being a fan favorite leading up to Folklore, etc. 

 

Its clear Olivia knows we love her alt-Lorde pop style of melodic ballads that have strong buildup and shes giving us exactly that albeit hyped up to a 10.

 

Billie took a drastic concept shift that had no initial indicator the public liked, put terrible singles out at first which soured public perception. Simple.

 

In terms of celebrity I'd put Olivia and Billie on the same tier though.

[Gaia]

6 minutes ago, EarthJang said:

Billie should have release HTE as the lead single

Yeah… she learned from her mistakes though considering she’s released no droplets from the album yet and only done small projects 

[MingYouToo]

1 minute ago, Axelios said:

Even if it doesn't perform better than Sour, it's very unlikely for GUTS to do less than HTE. Vampire debut numbers show that there is a lot of people interested in her music.

Sour is the biggest debut album since The Fame, its hard to top that. Sour is probably on its way to Diamond in 5 years time.

 

GUTS may not overall be bigger than SOUR (99% sure it wont be) but its first week numbers and its hits will probably define and carry Olivia's subsequent eras in the years to come. She just needs to smash, not smash on the level of SOUR.

[original_lifeline]

making bland ballads which are accessible to the bland people

Edited July 4, 2023 by original_lifeline

[LiamVillain]

should've released HTE as the lead instead of my future 

[Gaia]

2 minutes ago, MingYouToo said:

One thing: planning.

 

Its clear Olivia is a disciple of the Taylor print. She does her research, plans her rollouts, knows what works and doesnt for her brand.

 

Random sonic shifts that have no proven approval from the general public is something Taylor has followed to a T. All her sonic reinventions have always had hints early on in her career, her pop leanings on RED, Safe and Sound being a fan favorite leading up to Folklore, etc. 

 

Its clear Olivia knows we love her alt-Lorde pop style of melodic ballads that have strong buildup and shes giving us exactly that albeit hyped up to a 10.

 

Billie took a drastic concept shift that had no initial indicator the public liked, put terrible singles out at first which soured public perception. Simple.

 

In terms of celebrity I'd put Olivia and Billie on the same tier though.

YouGov US:

 

Olivia Knowness: 58%
Olivia Liked By: 36%

Billie Eilish Knowness: 86%

Billie Eilish Liked By: 46%
 

 

Olivia just is much better at rolling out her albums and her music is much more conventional. Celebrity status wise, they are not even close. Olivia’s digital/streaming success does not make her known outside of GenZ and millennials to a lesser extent. Billie has far transcended the GenZ realm. She’s known by virtually anyone who isn’t above the age of 50

[ALBAVEASP]

Billie failed to appeal to GP with HTE, most probably because she dove deeper into the alternative genre and it’s no longer interest them.

 

The record did not have the x-factor single, like BG. GP, mostly Gen Z, likes shorter songs while HTE (S) is almost 5-minute long.

[Axelios]

1 minute ago, Gaia said:

YouGov US:

 

Olivia Knowness: 58%
Olivia Liked By: 36%

Billie Eilish Knowness: 86%

Billie Eilish Liked By: 46%

Billie debuted much earlier though. Olivia first three years as an artist are better than Billie's. She may not have hits as big as Bad Guy but her debut album performance and longevity as a whole is better

[truthteller]

[chosensparkles]

the main issue with HTE era was that we never got a clear idea of what it was...

TIA was at first not the lead single, then she released my future and she said it was not really the album either, then radio silence and we got Your Power which was nice but underwhelming... then she went on to throw singles at the wall for whichever would stick and none did cause they weren't great songs to begin with, NDA and Lost Cause were just rehashes of her past era but with blonde hair... only HTE did sth in the long run because well she served quality with it!

overall the album didn't tank, it underperformed for her

 

also Olivia has more a girl next door image like Taylor has... while Billie kinda gave Avril / Gaga in which her esthetics was her and it felt more mysterious and creepy, she took it out for HTE visuals mostly...

[Bonicap]

Olivia is a superstar already but put some respect on Billie's name. Great recurrent streams and #2 female on IFPI chart for 2 or 3 years in a row.

[Angelo]

13 minutes ago, MingYouToo said:

One thing: planning.

 

Its clear Olivia is a disciple of the Taylor print. She does her research, plans her rollouts, knows what works and doesnt for her brand.

 

Random sonic shifts that have no proven approval from the general public is something Taylor has followed to a T. All her sonic reinventions have always had hints early on in her career, her pop leanings on RED, Safe and Sound being a fan favorite leading up to Folklore, etc. 

 

Its clear Olivia knows we love her alt-Lorde pop style of melodic ballads that have strong buildup and shes giving us exactly that albeit hyped up to a 10.

 

Billie took a drastic concept shift that had no initial indicator the public liked, put terrible singles out at first which soured public perception. Simple.

 

In terms of celebrity I'd put Olivia and Billie on the same tier though.

This. 

[awong918]

Simple. Compare "vampire" to "my future" 

[Gaia]

5 minutes ago, Axelios said:

Billie debuted much earlier though. Olivia first three years as an artist are better than Billie's. She may not have hits as big as Bad Guy but her debut album performance and longevity as a whole is better

That has nothing to do with anything. She’s not as big as Billie. She MAY become more of a household name as she continued to rack up hits but as of now she is not on Billie’s same celebrity status. Like Billie has swept the Grammys, hosted the MET already, has smash hits despite’s being alternative, has probably among the higher average likes of a pop star on insta, almost every video she posts on tiktok goes viral, etc. 
 

Like just because she doesn’t get smash after smash from bad rollouts does not take away that she is by far the biggest celebrity among the new girls

[magazine]

Not everything needs to be #1, jesus 

[M!X]

1 hour ago, Kayseri Mantisi said:

Instead of artistically growing and changing herself, she kept herself as the exact boringself.

 

 

as if vampire does not sound like it could be on Sour?

 

 

[Billionaire]

Only on ATRL would an era with an album that charted 100 weeks on BB, has a 100m+ grossing tour and 1B streamed song be considered a flop  This site puts way too much emphasis on large/#1 debuts which would be virtually impossible for her to get as her music is too unconventional for pop radio and therefore doesn't get played. Clearly her strength is more longevity which is further proven by the fact that HTE (s) has been outdoing most hits from the same year when it comes to daily streams. 

Edited July 4, 2023 by Billionaire

[Pans Labyrinth]

Wrong single choices. But HTE was still moderately successful. GUTS still hasn’t come out so lets not jinx it 

[Kayseri Mantisi]

10 minutes ago, M!X said:

as if vampire does not sound like it could be on Sour?

 

 

I think I saw the thread title in an opposite way If you read my post again i'm praising Billie not Olivia

[M!X]

4 minutes ago, Kayseri Mantisi said:

I think I saw the thread title in an opposite way If you read my post again i'm praising Billie not Olivia

oh ok

 

 

[Safe&Sound]

2 hours ago, Sazare said:

my future was such a baffling lead single choice tbh

This

 

It killed the momentum