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Rita Ora - "Don't Think Twice"


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Posted
2 minutes ago, PaschalIkeh said:

Lmao why would she? Because she’s not as successful as she was? She’s going to keep on making music whether it succeeds or not. Mind you she’s just 32 which is still very young. I really hate how y’all talk about pop stars like as if they’re old or something. Just because she’s not performing successfully as before doesn’t mean she’s quitting music. Most of y’all partake in that ageist bs already in the industry and it’s tiring. 
her major aim would be to keep releasing music and forging a more dedicated fanbase. I mean look at Carly rae jepsen or Jessie ware  for example they are doing really well and many other pop stars who aren’t constantly on the charts.

 

This wasn't meant to be a diss but Rita always seemed like a part-time singer due to her multiple business ventures in other avenues. It's not that I don't like Rita, it's just that she always abandons the remainder of her 10 stans after each album cycle for 3-ish years and the quality is never worth following up on lol. 

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Posted
57 minutes ago, dangerousalex said:

This wasn't meant to be a diss but Rita always seemed like a part-time singer due to her multiple business ventures in other avenues. It's not that I don't like Rita, it's just that she always abandons the remainder of her 10 stans after each album cycle for 3-ish years and the quality is never worth following up on lol. 

Everyone knows Roc Nation blocked her from releasing the second album thanks to Calvin drama and Atlantic kept delaying Phoenix because they waited for bigger hits to happen. The problem is/was never Rita because when she has the chance she releases music. You sound bitter as well.

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Posted

rita ora having shooters on here is sending meeee :deadvision:

 

maybe the albanian mafia ties conspiracy theories are true :omg:

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Posted
2 hours ago, reymiu said:

While dance-pop is what she has most success and what her fans expect from her

 

I personally think she should try to get more movie soundtrack ballads singles

 

UK public love these movie soundtrack ballads: Ellie's LMLYD / How long... / Still falling for you etc... Ellie, Jessie J and Jessie Ware were the soundtrack queens a few years ago but they stopped now, and all UK girls are chasing dancepop - there is an empty market with potential

 

Rita herself had success with these soundtrack ballads: For You & Carry On. She has the name, she has the vocal ability and she's committed to promoting the songs

 

She doesn't need to release an AC album (her fans will not like it) but she should try to snatch more high-profile movie soundtrack singles (that might connect with general public) IMO

 

She was in the studio with jimmy napes sometime ago hopefully it’s something like this

Posted

whewwwww what a bop!! Rita did it again, it’s so instant

 

the melody of the verses reminds me of Geri Halliwell’s Calling (how random lol)

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Posted
16 minutes ago, wildthaughts said:

Everyone knows Roc Nation blocked her from releasing the second album thanks to Calvin drama and Atlantic kept delaying Phoenix because they waited for bigger hits to happen. The problem is/was never Rita because when she has the chance she releases music. You sound bitter as well.

Exactly. I’m over people acting like it’s her fault when it’s not. All her career she’s being treated unfairly and she still managed to be as successful as she is because literally everyone in the industry talks about how hardworking she is. Compared to her UK peers she’s doing way better because while she wasn’t able to release music she hustled hard to keep her name out there and it worked. Even if people don’t really say nice things about her (mostly online) at least they talk about her all the time and whether anyone likes to admit it or not it’s a sign of relevancy 

Posted

242,960 - Spotify (June 30)

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Posted

Cute song, should've been the lead

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Posted

This is pop perfection. The only song that made me feel this way was Anywhere. Well done Rita dahling.

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Posted

This song is growing on me

 

wendy-dance.gif

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Posted

This song is a HIT, why she didn't release it as the lead is crazy... the impact this would have caused with all those late night shows and promo she did for could have gained this traction. I love everything about it and I hope her team and the label push this hard

Posted

She had this and released YOLM & Praise You ? :bibliahh:

Anyway it's a big bop so hope its hit for her :duca:

Posted

why is she attempting to twerk in the video :deadbanana2:

Posted

Legend. @Element wishes. 

Posted
On 7/1/2023 at 12:24 AM, reymiu said:

It will never happen but a Calvin Harris x Rita Ora collab will be so great :chick3: 

Yeah a Calvin and Rita collab would never happen, but a Jax Jones collab would be a good move for her

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Posted
7 hours ago, Dylan' said:

Legend. @Element wishes. 

She did eat a bit here huh

Posted

She should have led with this and not "Praising You". Wow. :deadbanana2:

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Is this smashing yet? :duca:

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Posted
On 6/23/2023 at 3:30 PM, Laura Palmer said:

What’s the vibe? Is it similar sonically to anything she’s released in the past? 
 

Still can’t believe the way the UK just all of a sudden dropped her. She always got a cute hit there :sad:

Think it was moreso people getting sick of her as a celebrity but the covid breach scandal was the final straw. She's always had a tumultuous relationship with the uk media from constant scrutiny to shut shaming.

 

Posted
On 6/29/2023 at 2:29 AM, sam.teas said:

currently the title track has been targeted as focus single on the album release date.
I hope that they change their minds and they decide to make Girl In The Mirror or That Girl singles :foxaylove2:

Or maybe they can wait on the reception to see what can go next and focus on don't think twice 

On 6/29/2023 at 2:55 AM, Petros said:

This sounds like a massive hit!!! It’s also a very different song from her and nothing like the songs she’s been dropping after phoenix. Please let this be a hit so she don’t abandon music 😭

She will never not make music. It's her literal purpose. 

 

Posted
On 6/30/2023 at 6:00 AM, Cbreezy said:

I hear you, but I've always had a slight issue with this stance. "X artist can do whatever they want. Enjoy the music"

 

I've followed enough artists, campaigns, and career trajectories over time to know that there is a direct relationship between commercial success and the artist's long-term viability of even releasing music. 

 

So many mid-tier and (dare I say) flop artists ultimately cease releasing music, stick to other ventures, and end up with years of musical silence. Why? Because there has to be a commercial return on investment. Not just for any label, but also for the artist (e.g. pouring in time, money, connections, etc ought to have some kind of ROI to make it worth it).

 

In Rita's case, pouring her all into music has to have an end-goal result that makes it worthwhile. So, if (as has been the case) she can't get a hit single, then decent album sales and a tour are a must to justify the investment of time and $$$.

 

If it gets to a point where it's flop singles, flop album sales, and no tour, it'll beg the question of "what is the actual point?". Given how much she makes from other stuff, I legit think this is a question she's probably pondering now already. 

 

Have seen time in and time out: after realizing the music isn't moving the needle, the artist goes into TV or some other venture and fans are screaming in confusion as to why there's "no album". The unavoidable answer is because it's NOT just about the music. Never was and never will be. It's the music...business. "Business" being the key term.

 

Really rooting for Rita and one thing is for sure: she hustles hard. So even if the album flops and she's deterred from doing another anytime soon, then I hope she can keep her musical flame burning with DJ collabs etc. 

I think that times are different. Same with consumption has changed so has monetization. Rita will be fine. Yeah she just needs to be more consistent with the quality of her releases, promo and touring for sure. Funny enough everything you said in your response was actually what she was going through and what she tapped into to make this album. She's on the other side better and more inspired then ever. If our girl is anything it's resilient among other things her DJ collabs is what's helped keep her afloat and what she should be leaning into. Here's to hoping that Gryffin releases their collab No Peeking and that she is on David Gustta's new album

Posted
22 minutes ago, SchmoodRing said:

Think it was moreso people getting sick of her as a celebrity but the covid breach scandal was the final straw. She's always had a tumultuous relationship with the uk media from constant scrutiny to shut shaming.

 

Honestly it feels more so like she’s not getting a push anymore because there’s no label backing 

Posted
On 6/30/2023 at 8:28 AM, GustavoBardusco said:

I agree. Just to add things here she talked about the future on her YouTube livestream and she said that she's going straight to the studio once the album is out because she's recording another one. Rita's been all over the place but we're on crazy times with the writers (and possibly the upcoming actors) strike so it's better for her to keep the music coming. 

 

Also it's not the first time her music underperforms, and when she was flopping hard like this she even had label issues on the middle of it. As you mentioned, we know she's a hustler so yeah I can clearly see her moving into collaborations and this new project once You & I drops especially because of the business and how the mainstream media gigs (aka American entertainment industry) are on a messy place rn.

Smart girl. Drop this album. Start working on the next one. Tour next year. Start the new era next year as well. We all know that if it were up to her we would be on R07 right now. She needs to link up with Joel Corry, Jax Jones, Marshmello, David Guetta to score herself some more hits. We need radio back on board and hopefully streams will follow. She needs a better creative for her music videos though. They havent really had much replay value this cycle around. 

On 6/30/2023 at 9:02 AM, Cbreezy said:

Really interesting to hear she's going back into the studio so quickly. 

 

I'd be legitimately shocked if she's going back in with a view of releasing indie again on BMG. Maybe she has verbal assurances of another major label deal or distribution partnership elsewhere.  

 

The You & I "era" (if we can even really call it that) proves that BMG simply isn't the right fit. And it's not their fault or hers.

 

BMG's generally album-first model works for artists with big core / loyal bases like Kylie (who will buy every configuration going to ensure a #1 debut and deliver big profitability). Rita has always been more of a singles artist with a GP following.

 

For the age and stage she is in, BMG probably "felt" like the right partner on paper as she looks to mature/evolve her output (and reap the benefit of cultivating a slightly older audience e.g. album sales, tour tickets because they have more disposable $$$). But looking at her situation from an aerial view, if a prospective label doesn't have the ability to ensure she's on the big streaming playlists and all over radio then there really is no point. 

 

The likely issue now and moving forward will be, no major label will want in with her unless it's a 360 deal. They only do away with that model for mega-sellers whose numbers are so big they'll still make money from them anyway. With all of Rita's $$$ coming from TV, hosting, brand deals, she won't want to do that. Hence, another reason why a BMG probably felt like the right move.

I really dunno, come to think about it. Just wishing her the best.

I think she will be fine. She seems to be in a great place and have everything in order which is why she has looked so at peace with her life for awhile now so good on her. I hope she sticks with BMG. They'll let her do whatever she wants and in return she'll be able to make up for loss time by putting out more music more consistently. I am gonna need a full dance project from her that serves us more tracks like Ritual, You For Me and her Bang Bang EP.

On 6/30/2023 at 10:48 AM, SomeGirl said:

She hasn’t exactly had a great time in the major label system so I don’t really see why she’d want to go back into it. Yes, there’s the big machine that is kind of needed for an artist without a solid fanbase. But at the same time, we’re in a different landscape. You don’t need a major label to make a song blow up on TikTok. I mean that’s the advice major labels are giving people at this point anyway. Yes, Kylie has a solid fanbase that buys her music, but she’s still having her biggest hit in almost a decade by a huge landslide. That’s not down to her fanbase. 
 

Ultimately, Rita’s team has always been good at getting her brand and TV deals, but terrible at managing her music career. She desperately needs a new team competent in that department. And that would help offset not having a major. 

I agree. She's like JLo in that regard. Except Rita heart lies with music. But with the proper management of both the music and the promotion of it. She can be back on top again for sure. 

On 6/30/2023 at 11:11 AM, Lady Claire said:

Tbh i’m happy with her on BMG. If she was still under a major label probably the album wouldn’t have a release date still :deadbanana2:

 

Of course being indie kinda makes limited her options in terms of exposure and promotion but it’s good for the fans since she’ll release music more often.

 

I would rather have more music than charts 

Exactly BMG has provided more good then bad for us. I hope that we get more music soon and outside of this album. I'm hungry for more and she seems to be as well. 

On 6/30/2023 at 11:23 AM, SomeGirl said:

It’s precisely this. She has control now so her output is up to her (and her team tho unfortunately). It’s not at all out of the realm of possibility she could have something catch on via TikTok. 

She needs to lean on having huge pop anthems. An album full of Anywheres would be a cultural reset.

On 6/30/2023 at 11:32 AM, GustavoBardusco said:

To be fair YOLM went viral for a week during Valentine's Day this year, she pulled 1m global streams daily on Spotify back then (and yes I know Padam Padam is a hit but it is a bigger peak than what Kylie is doing rn even though it lasted for a few days) so who knows... With TikTok it's hard to predict what wil catch or not and when it will happen. After all it took 7 years to the GP really notice Poison. 

Rita would benefit immensely from doing a song similar to Padam Padam for sure

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