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HBO Max is now officially called "Max". Stream Shazam 2 to celebrate!


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Posted (edited)

...in the US.

 

 

UPDATE 2:

 

 

UPDATE:

 

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Edited by Broken

Posted

the hype level being absolute zero

 

one of the worst rebrandings of all time :toofunny3:

Posted

This is just :toofunny3: 

Posted

Getting rid of HBO in the name is weird since HBO association kind of guarantees quality but ok. 

Posted

another streaming service? chile…

Posted

So?

Posted

Another Warner Bros L :rip:

 

Posted

so dumb to remove the HBO branding 

Posted

A separate app... just straight up braindead

  • ATRL Moderator
Posted

Literally what is the point? :rip: In terms of the iconicity,  "HBO Max" >>>> "Max".

Posted

They should have just left it hbo and dropped max. :skull:

 

Posted

They spent decades and millions making the hbo brand synonymous with quality entertainment just to get rid of the name :psyduck:

 

makes no cent

Posted

 

  • ATRL Administrator
Posted

Cinemax already flopped. No one cares about that name. Max is stupid. 

Posted

They should offer me $4.99 again :fan:

Posted
15 minutes ago, Broken said:

 

so its the same exact layout, how shocking :deadbanana:

i actually never minded the layout 

Posted
1 hour ago, Ryan said:

Cinemax already flopped. No one cares about that name. Max is stupid. 

time to bring back skinemax for viewers

Posted

Sooo is this what the next seasons of TLOU and HOTD will be on? I’m so confused 

Posted

mess

Posted
16 minutes ago, Rigalo said:

Sooo is this what the next seasons of TLOU and HOTD will be on? I’m so confused 

the channel HBO on linear TV for cable users that pay for HBO and on "max" to stream for subscribers of what were HBO max and discovery plus

Posted

The way everyone will still call it HBO Max :ahh:

Posted
5 hours ago, Navy4Life said:

Getting rid of HBO in the name is weird since HBO association kind of guarantees quality but ok. 

5 hours ago, QueenB said:

so dumb to remove the HBO branding 

4 hours ago, Bloo said:

Literally what is the point? :rip: In terms of the iconicity,  "HBO Max" >>>> "Max".

4 hours ago, Helios said:

They should have just left it hbo and dropped max. :skull:

 

Removing HBO from the name was a good call. Imagine wanting to destroy the HBO brand by associating it with Dr. Pimple Popper, 90-Day Fiancé and all the other fake reality tat from Discovery. :rip:

Posted
11 minutes ago, DoctorIce said:

Removing HBO from the name was a good call. Imagine wanting to destroy the HBO brand by associating it with Dr. Pimple Popper, 90-Day Fiancé and all the other fake reality tat from Discovery. :rip:

Thats like changing Netflix to just flix. :skull: Stupid decision from out of touch executives. I can see this bombing hard. :rip: 

Posted
5 minutes ago, Helios said:

Thats like changing Netflix to just flix. :skull: Stupid decision from out of touch executives. I can see this bombing hard. :rip: 

It's really not though. It's like how when Disney bought Fox, they protected their brand by not putting their name on panned bombs like The New Mutants etc.

 

I do agree that 'Max' is an awful name though. I don't understand what was wrong with WB+.

 

OT but is your username a Returnal reference? :WAP:

Posted
3 minutes ago, DoctorIce said:

It's really not though. It's like how when Disney bought Fox, they protected their brand by not putting their name on panned bombs like The New Mutants etc.

 

I do agree that 'Max' is an awful name though. I don't understand what was wrong with WB+.

 

OT but is your username a Returnal reference? :WAP:

Yes, I didn’t think anyone here would get the reference from the best Sony exclusive released this era. :jonny5:

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