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Cardi B breaks McDonald's Code of Conduct


cockatoo

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“Partnerships with celebrities and influencers that have potential risk to damage our brand based on statements they have made or their positions on certain issues” aren’t permitted, according to a 2021 copy of the internal code that was reviewed by Bloomberg News. Also forbidden are “music partnerships associated with content that includes offensive language in the lyrics.”

 

The Golden Arches Code, a global set of marketing, advertising, legal and trademark policies, says that all McDonald’s employees, franchisees, agencies and suppliers are responsible to ensure the code’s full compliance. It says that violations put the brand at risk, and that anything that’s not in compliance with the policies laid out in the document must be removed from use. In the US, franchisees own about 95% of McDonald’s stores.

 

“It’s kind of a culture-shock thing when you consider the McDonald’s brand over the years,” said Dick Adams, a former McDonald’s restaurant owner and consultant to franchisees. “Especially if you’re a franchisee and you’re 50 or 60 years old and you don’t have any kids and haven’t been exposed to any types of these lyrics.”

 

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not everyone can have their The Saweetie Meal moment :coffee:

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the McDonalds brand isn't exactly known for its honesty and integrity

 

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Not the McDonald’s of the fast food industry pressed.mp4 at Cardi 

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Kalinowski said he heard about some McDonald’s owners being upset about selling the Travis Scott celebrity meal in 2020. The company credited the partnership with the Black rapper and hip-hop star for boosting business — McDonald’s said that Quarter Pounder sales doubled during the first week of the promotion. Yet, some franchisees weren’t happy about the tie-up due to Scott’s song lyrics and vulgarities, which they thought didn’t sync with the brand, Kalinowski said.

“We don’t live in a society where everybody’s liking all the same things,” Kalinowski said. “It’s really hard to please everybody.”

 

 

So, it's NOT just a Cardi issue...oh, okay.

cockatoo

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I've seen the cardi b and offset meal posted at my mcdonalds for like 3 weeks and they wanna pull it after its already been advertised? LMAO

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They better shut up and eat that Wet Ass Patty

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Should've done the Normani meal... you can't offend people if you don't have any content out in the world

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25 minutes ago, Phantom said:

They better shut up and eat that Wet Ass Patty

:deadbanana2:

 

OT: the arch is literally above their names. The franchisees can suck it and enjoy their record sales in silence! 

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The whole thing was a bad idea anyways. Who eats their cheeseburger with bbq sauce on it? :rip:

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Trashy people eat trashy food. What did they expect?

 

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FENTY x McDonald’s Meal when??? 

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they want unproblematic squeaky clean non-cussing people to represent their brand but they keep hiring hip-hop artists :huh:

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20 minutes ago, Alyssa Edwards said:

they want unproblematic squeaky clean non-cussing people to represent their brand but they keep hiring hip-hop artists :huh:

Franchise owners don't have anything to do with what McDonalds wants to do, fortunately.

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2 hours ago, Phantom said:

They better shut up and eat that Wet Ass Patty

:ahh:

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4 hours ago, Phantom said:

They better shut up and eat that Wet Ass Patty

:gaycat7:🤣

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