Mariah’s ‘It’s a Wrap’ going viral: 02/10 — + 542.605 streams *Biggest Day Ever

[Virtual_Insanity]

4 hours ago, Body Talk said:

Got it. Social posts and an edit do not equate to a "massive label investment". That's why I was confused by your post.

The track has gone from a reach of 2k to 16 million. That does not happen without the label being involved. 

[stevyy]

19 minutes ago, Virtual_Insanity said:

The track has gone from a reach of 2k to 16 million. That does not happen without the label being involved. 

That playlist reach is still abysmal, especially for a song that is about to hit 4 million streams weekly. 

 

Big Energy Remix had more than twice of that. The virality of the song predated any playlist support btw. 

[stevyy]

If IAW can continue its uprising and once it stabilizes at like 100k daily... it could become one of her top 20 biggest hits on Spotify despite never charting anywhere. That is what streaming can do for artists. In 3 days it'll surpass her lowest streamed #1 single, I don't wanna Cry. 

 

Right now, it's also doing better than Big Energy Remix did at the same time of its release. BER will hit 100m streams in like the first week of July. So, maybe IAW could actually also reach that benchmark and eventually surpass BER (a double platinum single in Australia and a Silver single in the UK). 

[Virtual_Insanity]

43 minutes ago, stevyy said:

That playlist reach is still abysmal, especially for a song that is about to hit 4 million streams weekly. 

 

Big Energy Remix had more than twice of that. The virality of the song predated any playlist support btw. 

Not really true. It was getting around 100k before it was added to those big playlists, then it surged quite fast. 

 

Big Energy remix was definitely pushed more that part is true. 

[Virtual_Insanity]

Latest promo on Tiktok - This is the third one of these Mariah has done, she is going hard. 

 

 

[Body Talk]

2 hours ago, Virtual_Insanity said:

Latest promo on Tiktok - This is the third one of these Mariah has done, she is going hard. 

 

 

Budget

[stevyy]

22 hours ago, Virtual_Insanity said:

Not really true. It was getting around 100k before it was added to those big playlists, then it surged quite fast. 

 

Big Energy remix was definitely pushed more that part is true. 

so from 2 streams to 100k... the virality made it go and made someone add it to playlists to begin with.

 

also, you acting as if this is the most promoted song since Fantasy is kinda deluded.

[Virtual_Insanity]

On 2/16/2023 at 1:00 AM, Body Talk said:

Budget

You really don't understand the impact of tiktok. A viral video on the platform is worth a lot more in terms of streaming than any TV performance would do in 2023. 

Using tiktok to engage with fans and keep momentum going is promo. Which is why she is doing it and is why the track is still growing. 

[doonerr]

On 2/15/2023 at 11:26 PM, stevyy said:

That playlist reach is still abysmal, especially for a song that is about to hit 4 million streams weekly. 

 

Big Energy Remix had more than twice of that. The virality of the song predated any playlist support btw. 

Good thing I added it to the top spot of my Mariah Carey themed Spotify playlist with 26 followers

Edited February 17, 2023 by doonerr

[Zaynsus]

On 2/16/2023 at 8:26 AM, stevyy said:

That playlist reach is still abysmal, especially for a song that is about to hit 4 million streams weekly. 

 

Big Energy Remix had more than twice of that. The virality of the song predated any playlist support btw. 

This.

 

But don't waste your time arguing with that troll, they know it, they're just acting dumb (or maybe they're just dumb, who knows, it's a trait that every OMCH shares after all) 

 

Not them thinking that the song is making numbers because it was added to these playlists or because Mariah is making those quick 10 second TikTok videos when it's the other way around. Those things wouldn't have happened hadn't the song gone viral in the first place. 

[Saddy]

 

[Zaynsus]

37 minutes ago, Saddy said:

 

 

Can't wait for that user to pop up like an 503 error to discredit those numbers claiming that it was added to 56342 more playlists and that Mariah made 15 TikTok videos featuring the song yesterday.

 

 

 

[Bacardo Royale]

Shoot a music video and send it to radio

 

[suburbannature]

1 hour ago, Zaynsus said:

This.

 

But don't waste your time arguing with that troll, they know it, they're just acting dumb (or maybe they're just dumb, who knows, it's a trait that every OMCH shares after all) 

 

Not them thinking that the song is making numbers because it was added to these playlists or because Mariah is making those quick 10 second TikTok videos when it's the other way around. Those things wouldn't have happened hadn't the song gone viral in the first place. 

I think we know exactly why they're trolling. It's been a...pattern.

 

[Virtual_Insanity]

2 hours ago, Bacardo Royale said:

Shoot a music video and send it to radio

 

Playlist reach up to 17 million now.

And it is being played on radio in the US.

People are responding to this track which is wonderful. 

She should definitely do a lyric video next and keep doing the fun promo on tiktok as that is clearly working. 

[Taylor fanboy]

Put the single and album for RSD.

[suburbannature]

almost back to its peak 

 

 

[Ger]

Stable, it's honestly very catchy ngl.  

[Kool_Aid_King]

 

Not bad for a Sunday slimp  

 

[ToraeGilt]

Given the popularity of this song on tik tok, I was expecting the streams to be alot more 

[Virtual_Insanity]

Mariah is going all out with the promo for this song - linking up with the Karsashians !

This will surely debut in the low region of the hot 100 soon after all this effort. 

[banterfly]

1 hour ago, Virtual_Insanity said:

Mariah is going all out with the promo for this song - linking up with the Karsashians !

This will surely debut in the low region of the hot 100 soon after all this effort. 

We love a hardworking queen! 

 

The Kardashians have been using Mariah's music for some time now, so it makes sense to finally team up.

[Virtual_Insanity]

11 minutes ago, banterfly said:

We love a hardworking queen! 

 

The Kardashians have been using Mariah's music for some time now, so it makes sense to finally team up.

It is amazing to see her be so tuned into promoting this song. Hopefully we see this dedication and huge effort applied to new music. 

Playlist reach up to 17.3 million now. 

[stevyy]

10 hours ago, Virtual_Insanity said:

Mariah is going all out with the promo for this song - linking up with the Karsashians !

This will surely debut in the low region of the hot 100 soon after all this effort. 

so stupid. 

[Virtual_Insanity]

Sadly it missed the hot 100, the bubbling under and the digital and streaming charts :(

 

However, it did debut on the R&B digital sales chart. 

 

Maybe the Kardashian promo will kick in for next week.