Mariah’s ‘It’s a Wrap’ going viral: 02/10 — + 542.605 streams *Biggest Day Ever

[Both Sides Now]

Rising on a Sunday…

+550k with the OG only

Send this to radio NOW! 
 

[Both Sides Now]

Spoiler

Coming for 1M

[suburbannature]

Send this to radio stat  

[Virtual_Insanity]

This is doing nicely thanks to the massive label investment, getting it added to major playlists every week. 

Officially released as a single now so let's see how much it can grow. 4 versions counting on all streaming platforms  ( including the sped up version) and available to download. 

[Lightbringer007]

Hope that when she starts a new era, she gets the right promotion that this song/ep has been getting!

[Both Sides Now]

New peak 

[Both Sides Now]

16 hours ago, Virtual_Insanity said:

This is doing nicely thanks to the massive label investment, getting it added to major playlists every week. 

Officially released as a single now so let's see how much it can grow. 4 versions counting on all streaming platforms  ( including the sped up version) and available to download. 

Yes imagine if we got even more investment. Right now, it has a 16M Playlist Reach with ~560K daily. That’s not enough. 
 

For example, Madonna’s Frozen remix received 54M Playlist Reach  but only peaked at ~520K daily. With that playlisting, It’s A Wrap could enter the Daily 200 

Edited February 14, 2023 by Both Sides Now

[family.guy123]

Always been a casual mariah fan, but just wanted to say I’m hearing this song for the first time and it may be a masterpiece. So good. Hope it’s a big hit

[Virtual_Insanity]

2 hours ago, Both Sides Now said:

Yes imagine if we got even more investment. Right now, it has a 16M Playlist Reach with ~560K daily. That’s not enough. 
 

For example, Madonna’s Frozen remix received 54M Playlist Reach  but only peaked at ~520K daily. With that playlisting, It’s A Wrap could enter the Daily 200 

Frozen peaked at 39 million at the peak of the graph. That total reach means something else. Not sure what to be honest but the daily peaks can be seen by moving the green line and it never passed 40 million on a given day. 

[Virtual_Insanity]

2 hours ago, Both Sides Now said:

Yes imagine if we got even more investment. Right now, it has a 16M Playlist Reach with ~560K daily. That’s not enough. 
 

For example, Madonna’s Frozen remix received 54M Playlist Reach  but only peaked at ~520K daily. With that playlisting, It’s A Wrap could enter the Daily 200 

It's a wrap has over 21 million now, for the main version ! 

[Both Sides Now]

27 minutes ago, Virtual_Insanity said:

It's a wrap has over 21 million now, for the main version ! 

I can only see 16.5 M now? Either way, you’re 100% correct that if it gets to Madonna levels of playlist payola we’re in for huge updates 

[Virtual_Insanity]

9 minutes ago, Both Sides Now said:

I can only see 16.5 M now? Either way, you’re 100% correct that if it gets to Madonna levels of playlist payola we’re in for huge updates 

Playlist Reach

Total

22.3K

[Both Sides Now]

3 minutes ago, Virtual_Insanity said:

Playlist Reach

Total

22.3K

That’s 22.3K, as in thousand. 

 

This website seems to get credits wrong  sometimes as the MJB version 16.5M here: https://songstats.com/track/nh0iusme/it-s-a-wrap?source=spotify

 

Hopefully more playlisting soon, there’s no reason it should be getting 1/3 the playlisting as other viral hits when it’s doing better than them! 

Edited February 14, 2023 by Both Sides Now

[Virtual_Insanity]

7 minutes ago, Both Sides Now said:

That’s 22.3K, as in thousand. 

 

This website seems to get credits wrong  sometimes as the MJB version 16.5M here: https://songstats.com/track/nh0iusme/it-s-a-wrap?source=spotify

 

Hopefully more playlisting soon, there’s no reason it should be getting 1/3 the playlisting as other viral hits when it’s doing better than them! 

 

8 minutes ago, Both Sides Now said:

That’s 22.3K, as in thousand. 

 

This website seems to get credits wrong  sometimes as the MJB version 16.5M here: https://songstats.com/track/nh0iusme/it-s-a-wrap?source=spotify

 

Hopefully more playlisting soon, there’s no reason it should be getting 1/3 the playlisting as other viral hits when it’s doing better than them! 

There seems to be a few different versions on different playlists for It's a wrap. 

[stevyy]

4 hours ago, family.guy123 said:

Always been a casual mariah fan, but just wanted to say I’m hearing this song for the first time and it may be a masterpiece. So good. Hope it’s a big hit

It really is. It's always been a standout song on the Memoirs album. 

[suburbannature]

4 hours ago, Virtual_Insanity said:

Playlist Reach

Total

22.3K

 the mathematics struggle

[Virtual_Insanity]

4 hours ago, stevyy said:

It really is. It's always been a standout song on the Memoirs album. 

Suddenly everyone loves It's a wrap. 

[CandyBling]

I always win as a memoirs stan lol 

[Body Talk]

On 2/13/2023 at 4:25 PM, Virtual_Insanity said:

This is doing nicely thanks to the massive label investment, getting it added to major playlists every week. 

Officially released as a single now so let's see how much it can grow. 4 versions counting on all streaming platforms  ( including the sped up version) and available to download. 

What do you mean "officially released as a single"? Because they bundled the tracks on Spotify?

[Virtual_Insanity]

1 minute ago, Body Talk said:

What do you mean "officially released as a single"? Because they bundled the tracks on Spotify?

Yes. they bundled tracks that didn't exist until last week. 

[Body Talk]

2 minutes ago, Virtual_Insanity said:

Yes. they bundled tracks that didn't exist until last week. 

...meaning the sped up version for TikTok? Have they sent this for adds at radio/shot a video/is she booked to perform it?

[Virtual_Insanity]

Just now, Body Talk said:

...meaning the sped up version for TikTok? Have they sent this for adds at radio/shot a video/is she booked to perform it?

And the brand new edit. It's been officially released to streaming and digital platforms with a new cover and Mariah has promoted it heavily on twitter and instagram. 

It is being pushed. 

 

[Body Talk]

13 hours ago, Virtual_Insanity said:

And the brand new edit. It's been officially released to streaming and digital platforms with a new cover and Mariah has promoted it heavily on twitter and instagram. 

It is being pushed. 

 

Got it. Social posts and an edit do not equate to a "massive label investment". That's why I was confused by your post.

[suburbannature]

3 hours ago, Body Talk said:

Got it. Social posts and an edit do not equate to a "massive label investment". That's why I was confused by your post.

Don’t bother trying to reason with a troll.

[Body Talk]

16 minutes ago, suburbannature said:

Don’t bother trying to reason with a troll.

I just thought there might be something I didn't know... i.e. a music video, a radio push, something that actually signifies that they're making a run at something here. Just looks like a typical catalog team's response to something picking up steam on social media. Nothing major...