base talk 'Midnights' opening to more than 'CLB' and '30' combined. Why?

[Protocol]

Drake and Adele are widely regarded as two of the best-selling/most popular male and female artists in America.

 

Yet 'Midnights' is doing more SPS first week than both 'Certified Lover Boy' and '30' COMBINED. COMBINED.

 

It's also doing 4.5x more than 'Renaissance'.

 

Why is this?

 

 

 

[hungrymuffin]

honestly are you even a swiftie or just a success stan? i think i recall seeing you drag her numerous times before the album release

 

im glad this album connects with the gp but dont get too cocky

[Klein]

Did you think this thread would be interesting and/or fun and/or original and/or useful?

[blueberries]

Because she released 73 versions.

[Literature]

Because she's the biggest artist of the century and no one else is on her level, next

[Swirl900]

12 minutes ago, Klein said:

Did you think this thread would be interesting and/or fun and/or original and/or useful?

Right? Please let's not give Swifties a bad name. The amount of these threads is a bit much

[Folklore89sm]

It’s actually quite fascinating. I think it’s a combination of a lot of factors but it’s really the result of her snowballing streaming power over the past few years. With Lover, Taylor entered the streaming game and slowly grew throughout 2019-20. With folklore she shook off the charts and went for the arts and proved herself to be a class A lyricist, writing exactly the kind of songs we needed at the time. This was accentuated with evermore. 
 

Joining TikTok was one of the greatest decisions of her career. It came at the perfect time, sandwiched between the two TVs and it forced the gp to give her entire discography another look. A lot of the negativity around her and her brand prior to this was that people saw her as overrated because they only knew the WANEGBTs and SIOs. From August to November 2021, a new cult favourite went viral every few weeks. Enchanted, All Too Well, Exile (thank you YOU), August, Paper Rings. Come Back Be Here, Champagne Problems, Don’t Blame Me, Cardigan….

 

TikTok finally gave her longtime fans the means to enlighten the rest of the world as to why they’d been hanging on to an artist for over a decade. Her timeless, diverse discography did the rest of the work.

 

Then came RED TV. The day before it was released, Taylor was seeing 30M daily streams for the first time in her career. The roaring success of All Too Well (10 minute version) and it’s accompanying short film fuelled the success of the album and helped bring Taylor to a level of undeniable relevance that she hadn’t seen in a few years, maybe since the LWYMMD video.

 

The rest is history. She gained new fans, strengthened the loyalty of existing die-hards, and even managed to convince haters to reassess her.

 

While Midnights is an accessible album, I really think that as long as the quality of this album was decent, she was going to see these numbers. It’s an incredible achievement and for a woman of her age to be opening with 1.4M+ in the debut week, breaking every Spotify record going, and surpassing all the streaming juggernauts (including Drake and Bad Bunny), she really has solidified herself as the artist of our lifetime.

 

Truthfully, I had hoped Midnights would be a very different album (I still think it’s very strong) but she seemed to know exactly what the world wanted from her right now. She’s a genius and I’m more convinced of it every day.

[Planet Mars]

22 minutes ago, hungrymuffin said:

honestly are you even a swiftie or just a success stan? i think i recall seeing you drag her numerous times before the album release

 

im glad this album connects with the gp but dont get too cocky

I think they just bounce around honestly, because I thought they stanned Gaga this whole time

[sasashite]

Because Taylor is bigger than Adele and Drake.

 

[KatyPrismSpirit]

Taylor is a marketing genius. Her finding a smart alternative for bundles with the whole "turn your four Midnights editions in a clock" is just a brilliant marketing strategy. Also not releasing a lead-single helped a lot. People were so curious about the sound of the album and it build up a lot of anticipation. Adele had a lot of eyes watching her as well when 30 was about to drop but always whenever a lead-single drops, some people wont like it and will be less excited for the album as a result. Drake did the same thing with not dropping a lead-single but in his case, he had quite short lead up time for the album and it was constantly delayed which had negative impact. Taylor announced Midnights at a public event which was smart, she announced the album two months in advance as well which build up enough hype and she had a somewhat exciting TikTok campaign revealing the tracklist, which also helped building momentum. I think a lot of artists will follow the trend of no lead-single and this whole album campaign because it was genius

[UnusualBoy]

Because she's smart and a savvy business woman, she also works hard and actually engages and gives her fans what they want. Drake did great but CLB is basically a watered version of his past albums so I guess he's kind burned out. With Adele, she took way too much time to release and it's more than obvious that the GP didn't have a good reception of the album, half of it are 5-6 mins songs and with not much replay value for the most part.

[By the Water]

Because Drake only excels in streams and Adele mainly excels in sales. Taylor excels in both

[Headlock]

Not you success stanning, can you not make dumb threads like this 

[Virgos Groove]

21 minutes ago, Planet Mars said:

I think they just bounce around honestly, because I thought they stanned Gaga this whole time

I could've swore they were an Adele stan