album Taylor Swift - ‘Midnights’

[By the Water]

3 minutes ago, Literature said:

UVST did 98k in its 11th week

103k 11th week, 98k 12th week

 

Interested to see this week's numbers. I think HDD may have overestimated her physical copies

[R.E.M.]

10 minutes ago, Klein said:

I think the vinyl factories are busy with Speak Now TV + The 3AM edition would require 2 vinyl. I'm really not sure we are getting them, but that would probably secure Midnights to be 7X platinum by the end of the year. 

At this point she should really open up her own factory bc

[Feanor]

6 minutes ago, Holiest Dreams said:

In other news, Midnights is still leading the BB200 race for 2023 BB200 YEC #1 by a gap of roughly 700K. SOS shouldn’t overcome that huge gap, given it’s barely out-performing Midnights’ 11th week during its 4th. I think Midnights will easily take the YE #1, unless we have another UVST pop up this year. 

This was mainly due to the very high pure sales this week that no one really expected post-Christmas tho plus the digital covers gimmicks too to some extent.

We have yet to see if this was a one time thing or if we can expect Midnights to continue to sell highly in pure sales for the next weeks.

 

 If it doesn't tho, the gap will grow significantly since SOS is barely dropping in SEA units + she still has the deluxe and physical CDs/vinyl coming.

A 3AM drop would probably seal the deal for Midnights, but without it it's probably not as much of a surefire thing. SZA is outperforming every expectation out there right now, so don't count her out just yet…

[mael]

SZA will most likely take up the rest of the weeks at number 1

[By the Water]

9 minutes ago, Holiest Dreams said:

In other news, Midnights is still leading the BB200 race for 2023 BB200 YEC #1 by a gap of roughly 700K. SOS shouldn’t overcome that huge gap, given it’s barely out-performing Midnights’ 11th week during its 4th. I think Midnights will easily take the YE #1, unless we have another UVST pop up this year. 

I think the YE #1 is pretty much locked. The only worry was the album collapsing after the holiday season a la 30, which didn't happen. UVST was #1 with just under 3M units and she'll need an average of 35k per week to match that

 

What I'm more interested about is how AH will perform. Hopefully the tour gives it a nice boost and radio doesn't drop it completely. I think it has a decent shot at being her highest peaking YE Hot 100 song. If only its first two weeks didn't go to waste

[fridayteenage]

19 minutes ago, Holiest Dreams said:

In other news, Midnights is still leading the BB200 race for 2023 BB200 YEC #1 by a gap of roughly 700K. SOS shouldn’t overcome that huge gap, given it’s barely out-performing Midnights’ 11th week during its 4th. I think Midnights will easily take the YE #1, unless we have another UVST pop up this year. 

 

Also, I think they filtered the digital sales. The number doesn’t make sense any other way, because she logged over 10k orders on her site during that time period. Her team probably assumed having different recordings attached to each would make them all count, but Billboard probably still considered them just cover variations of the same album. It would make perfect since why she ‘only’ added +10K from the initial 107K and the sales were so much lower than HDD predicted. 

oh that does make sense.

 

bts's billboard rules impact

[FightDragonsWithMe]

Taylor still has multiple chances to be #1 with Midnights unless she guts the Era with SNTV.  she definitely should be doing more for Midnights than what she's currently doing tho. 

Edited January 8, 2023 by FightDragonsWithMe

[Brodie]

2 minutes ago, FightDragonsWithMe said:

Taylor still has multiple chances to be #1 with Midnights unless she guts the Era with SNTV.  she definitely should be doing more for Midnights than what she's currently doing tho. 

I agree! Although I think her idea of doing more for Midnights is prioritizing rehearsals for one of the biggest tours ever. I can’t fault that too much. The Eras Tour is something that will make her way more money and help further cement her legacy 

[Holiest Dreams]

25 minutes ago, Feanor said:

This was mainly due to the very high pure sales this week that no one really expected post-Christmas tho plus the digital covers gimmicks too to some extent.

We have yet to see if this was a one time thing or if we can expect Midnights to continue to sell highly in pure sales for the next weeks.

 

 If it doesn't tho, the gap will grow significantly since SOS is barely dropping in SEA units + she still has the deluxe and physical CDs/vinyl coming.

A 3AM drop would probably seal the deal for Midnights, but without it it's probably not as much of a surefire thing. SZA is outperforming every expectation out there right now, so don't count her out just yet…

They definitely filtered the digital sales, so those only added around 10K. The sales suddenly collapsing would make no sense if they didn’t collapse this week, probably one of the worst sales weeks of the year. Considering all of this, Midnights is extremely stable as well. It would need to fall hard enough for SOS to be regularly doubling its weekly units for SZA to have a shot at taking the YE #1. That’s not going to happen, so there being a 10-20k difference each week isn’t enough to close the gap with all the boosts Midnights will have coming up.
 

But point is: even if Taylor doesn’t do the 3am physicals, SZA is not closing that 700k gap  Midnights will see a great boost from the tour most likely and SZA is stable but will absolutely continue to fall, slowly, but she will. That’s just how it works.
By the time tour starts Midnights will be doing around the same as SOS weekly or maybe more if the boost is bigger than expected. And the gap will not have been closed during that time period.

Edited January 8, 2023 by Holiest Dreams

[BloodLuster]

all those weeks completely wasted doing that silly ass oscar campaign... she asked for this

 

[IBeMe]

ngl...this is upsetting lol. Still another week above 100k which is awesome and clocking in all those units to get to 4x platinum sooner than later but still...kinda bitter lol. Like This album is NEXT level massive and it will only end up getting like 5 weeks? meh...

[YellowRibbon]

1 minute ago, IBeMe said:

ngl...this is upsetting lol. Still another week above 100k which is awesome and clocking in all those units to get to 4x platinum sooner than later but still...kinda bitter lol. Like This album is NEXT level massive and it will only end up getting like 5 weeks? meh...

Yeah, I'm upset as well. She went so hard for Folklore, doing the most to get all those weeks at #1, while it seems like she doesn't care about Midnights at all. Saddening tbh 

 

[IBeMe]

5 minutes ago, YellowRibbon said:

Yeah, I'm upset as well. She went so hard for Folklore, doing the most to get all those weeks at #1, while it seems like she doesn't care about Midnights at all. Saddening tbh 

 

Right?! That said I am not in agreement with ppl saying she should give the Lavender Haze mv. She already gave us two videos to enjoy and Anti-Hero is still smashing. The Lavender Haze mv should come when we will be in a even bigger drought in early February! That would be the perfect time. For now, it would be nice to get those 3AM CDs since Vinyl seems unlikely but yeah...seems like that won't happen at all :/ 

 

The most frustrating part about this is I forsee SZA snatching all these upcoming weeks at #1 beating Taylor by such small margins like these past two weeks....THAT's annoying. If it was like big 40k+ gaps I would not care but when it is THIS close...it makes it harder to swallow  

 

Furthermore, even if she gets more weeks at #1 much later on I'll always think about how massive her residency at #1 could have been without all the competition. UGH  

[IBeMe]

Anyone else think Blondie might have gone soft? Like maybe she saw SZA's cute tweet about liking Taylor and Midnights and that compelled Tay to ask her team to not report the full digital download sales? (  ). After Drake dog pilling on her, maybe she appreciated that SZA didn't do that and was like..."let her have it"?  

I know I know...SZA won by her own merits ugh  

[Holiest Dreams]

11 minutes ago, IBeMe said:

ngl...this is upsetting lol. Still another week above 100k which is awesome and clocking in all those units to get to 4x platinum sooner than later but still...kinda bitter lol. Like This album is NEXT level massive and it will only end up getting like 5 weeks? meh...

Allegedly it’s the biggest 11th week for an album since 1989. Not stating that as a fact, but I saw that being said, so someone please correct me if I’m wrong lol.

 

So yeah it’s huge and weeks at #1 don’t matter that much, especially when the BB200 YEC #1 is likely locked, but it’s just annoying because this could easily be/have been her longest-running #1 album or at least her third to clear 10 weeks. Maybe it can still happen if they get their **** together though.

[By the Water]

11 minutes ago, Holiest Dreams said:

Allegedly it’s the biggest 11th week for an album since 1989. Not stating that as a fact, but I saw that being said, so someone please correct me if I’m wrong lol.

 

So yeah it’s huge and weeks at #1 don’t matter that much, especially when the BB200 YEC #1 is likely locked, but it’s just annoying because this could easily be/have been her longest-running #1 album or at least her third to clear 10 weeks. Maybe it can still happen if they get their **** together though.

11th week:

1989 - 155k

25 - 106k

UVST - 103k

Scorpion - 71k

Dangerous - 66k

[MardinBeksloy]

What she deserved for being lazy

[ChrisTheLoner]

Should’ve dropped the 3am physicals then maybe this wouldn’t have happened 

 

Hopefully she gets it next week, this deserves at least 10+ weeks #1

[roso]

The smashery

 

week 11 :

Midnights : 117k

reputation (26k) + Lover (34k) + folklore (33k) + evermore (24k) = 117k

[Holiest Dreams]

17 minutes ago, By the Water said:

11th week:

1989 - 155k

25 - 106k

UVST - 103k

Scorpion - 71k

Dangerous - 66k

I was actually just now going through and looking to rule out any other options  

Here’s a bigger list:

 

1989 — 155,000
Midnights — 117,000
25 — 106,000
Un Verano Sin Ti — 103,000
Views — 92,000
Scorpion — 71,000
Hollywood’s Bleeding — 69,000
Dangerous: Double Album — 66,000
Harry’s House — 46,000
Lover — 34,000
30 — 34,000
Folklore — under 34,000
reputation — 26,000

 

Really puts into perspective how massive Midnights is  and still would’ve been 107,000 without the digitals I guess, so still #2 behind 1989

[nathanspears]

Just jumped into this thread to see how it's going and... are ya'll really complaining that Taylor Swift isn't doing enough? The sis never stops... wtf are ya'lls expectations?! Maybe you need to try stanning some of my faves.

[Michael196]

2 minutes ago, Holiest Dreams said:

I was actually just now going through and looking to rule out any other options  

Here’s a bigger list:

 

1989 — 155,000
Midnights — 117,000
25 — 106,000
Un Verano Sin Ti — 103,000
Views — 92,000
Scorpion — 71,000
Hollywood’s Bleeding — 69,000
Dangerous: Double Album — 66,000
Harry’s House — 46,000
Lover — 34,000
30 — 34,000
Folklore — under 34,000
reputation — 26,000

 

Really puts into perspective how massive Midnights is  and still would’ve been 107,000 without the digitals I guess, so still #2 behind 1989

does that mean that she just got the biggest 11th week for any artist since 1989? 

[Holiest Dreams]

15 minutes ago, Michael196 said:

does that mean that she just got the biggest 11th week for any artist since 1989? 

yep 

[Britney Is Fierce]

Is this the first time Taylor's single gets more weeks at #1 than its parent album? 

[TayDine1989]

Number 2 again next week then

Spoiler

This brings me back to willow's discounted discounts era. At least willow was number one