celeb news 1 in 3 Gen Zs are unfamiliar with The Beatles and Madonna, says survey

[Wildcat]

A recent study has found that at least one in three people from Gen Z don’t know who the Beatles are.

Roberts conducted a study to see how pop music travels through generations. Some artists can resonate with multiple generations, while others may fade with their stardom. Roberts surveyed a total of 2,000 UK respondents to find out how familiar they are with artists and their views on music.

 

Unsurprisingly, big acts like Elvis Presley and The Beatles were well known, but at least one out of three people didn’t know who the Beatles are. Two out of three people were unfamiliar with Aretha Franklin, U2, and The Supremes.

How Well Does Gen Z (Aged 16-23) Know Older Music Stars?

The Beatles – 68.97%
Elvis Presley – 67.24%
Whitney Houston – 67.24%
Queen – 66.81%
Madonna – 62.07%
Paul McCartney – 57.76%
Prince – 56.03%
David Bowie – 53.88%
Tina Turner – 53.45%
Pink Floyd – 51.72%
Bon Jovi – 51.72%
Blondie – 46.55%
Beach Boys – 42.24%
Phil Collins – 42.24%
Bee Gees – 41.81%
Elvis Costello – 41.38%
The Supremes – 40.09%
U2 – 40.09%
Aretha Franklin – 36.64%

How Well Does the Silent Generation (Aged 74+) Know Modern Music Stars?

Ed Sheeran – 61.11%
Lady Gaga – 53.70%
Beyoncé – 47.22%
Taylor Swift – 40.74%
Ariana Grande – 37.96%
Justin Bieber – 35.19%
Harry Styles – 34.26%
Bruno Mars – 32.41%
Eminem – 32.41%
Destiny’s Child – 30.56%
Billie Eilish – 25%
Nicki Minaj – 13.89%
Drake – 12.96%
Dua Lipa – 11.11%
Dave – 7.41%
Aitch – 5.56%
BTS – 4.63%
Cardi B – 3.78%
Post Malone – 2.78%
Doja Cat – 1.85%
Olivia Rodrigo – 1.85%
AJ Tracey – 0.93%

 

- Over a third of the Gen Z said they wouldn’t listen to a song if it was released before they were born.

- Only 30% of people follow the music in the charts.

- 76% prefer to follow their own music taste, as opposed to current songs on the radio.

- When asked if people find older songs and artists boring, Gen Z was the generation that agreed that they did the most at 34%.

 

More:

https://www.robertsradio.com/en-gb/the-music-artists-travelling-through-generations

Edited June 1, 2022 by Wildcat

[Katamari]

I thought the Beatles would higher considering it’s the uk  but it’s still high enough

[TaylorNation]

where is ABBA?

[RockStarShit101]

Aretha Franklin might be forgotten among the younger people but her legacy will live on. 

 

 

[Everyperfectsummer]

I fear gen Z is too busy discovering Kate Bush discography 

[Katamari]

Over a third of the Gen Z said they wouldn’t listen to a song if it was released before they were born.

- Only 30% of people follow the music in the charts.

- When asked if people find older songs and artists boring, Gen Z was the generation that agreed that they did the most at 34%.

 

sounding like Atrl

[Armani?]

Both polls seem like noise

 

Only 40% - 50% of 75 year olds have heard of Beyonce & Taylor?

[RihFenty20]

Rihanna really is a retired musician. Why is she constantly missing from studies like these? Have we reached the point where she’s more known for her achievements outside of music……. 

[bestfiction]

Luckily smash hit Frozen on Fire is going to change that

[Gesamtkunstwerk]

10 minutes ago, Wildcat said:

- Over a third of the Gen Z said they wouldn’t listen to a song if it was released before they were born.

Imagine 

[Armani?]

15 minutes ago, RockStarShit101 said:

Aretha Franklin might be forgotten among the younger people but her legacy will live on. 

 

 

To be fair, this is a UK poll, Tina Turner polling higher there isnt surprising 

[Severus Snape]

To be fair I've never listened to any madonna song outside the ones that get posted on ATRL 

 

 

The Beatles on the other hand I've listened to each of their records

 

[Armani?]

Ed Sheeran only has 60% in the UK?

[Illuminati]

23 minutes ago, Wildcat said:

- Over a third of the Gen Z said they wouldn’t listen to a song if it was released before they were born.

Makes sense tbh, I find it really hard to get into music from before my time as well aside from like the classics

[Wildcat]

5 minutes ago, Severus Snape said:

To be fair I've never listened to any madonna song outside the ones that get posted on ATRL 

 

Well, get into the groove

 

[Solaria]

Madonna still being in the top 5, and Gaga being in the top 2 with the oldies 

[PopKills]

Where are Michael Jackson and Katy in this poll 

[Protocol]

I mean that’s honestly not that bad. You don’t know everything when you’re a teenager. You learn and become exposed to more things as you grow older.

 

Im more surprised U2 is that low. They were huge with millennials thanks to the ‘All That You Can’t Leave Behind’ and ‘How to Dismantle an Atomic Bomb’ eras but it seems that’s where they abruptly stopped 

 

Also the second list confirms Billie is the preeminent Gen Z star who has achieved much higher cultural penetration into multiple demographics, and that Olivia is still a teenagers-first phenomenon who has yet to achieve true superstardom fame.

[sasashite]

Taylor better known than Harry, who is very popular in the UK. I was told she was local.

[Wildcat]

This is how the current pop girls fare among Gen Z, by the way

 

76,72% Beyoncé
75,43% Nicki Minaj
74,14% Taylor Swift
72,84% Ariana Grande
71,55% Lady Gaga
71,12% Cardi B
71,12% Dua Lipa
65,95% Doja Cat
64,66% Olivia Rodrigo

 

Edited June 1, 2022 by Wildcat

[JBJT2786]

38 minutes ago, Wildcat said:

Over a third of the Gen Z said they wouldn’t listen to a song if it was released before they were born.

And this is why ya suck.

[Jynx]

They probably know them but not their music. 

 

Whitney being #1 female for Gen Z. 

[ZIVERT]

Thank god. The Beatles are so overrated

[Ayanaa]

That's their loss

[Sugden]

Gaga all generations queen