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Tiktok’s negative impact on the music industry goes viral


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Posted

Charli is such a trendsetter once again with the "my label told me this, so here's that" :clap3:

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Posted

I thought this was going to be complaining about these short ass songs. Can we go back to 3:30 being the standard please.

Posted
44 minutes ago, JC. said:

Has Tik Tok ever produced a big hit on its own? One without the help of radio and other media (Netflix and Truth Hurts)? 
 

All those viral songs just have quick little repeaks and are forgotten about in matter of weeks. 

“Hrs and Hrs” by Muni Long.  
 

Believe it went Top 20 with very little radio support and playlisting.  She was INDIE indie, like…owned her own label + doing it all herself. 

She’s now with Def Jam, so that’s sustaining the hit (more promo, radio, playlisting).  But it seems it was solely TikTok making it a success at one point.  
 

 

Posted
33 minutes ago, magazine said:

what is this :toofunny3:

prômô

Posted
3 minutes ago, Lover said:

prômô

it's gonna make people return their streams :rip:

Posted
4 hours ago, Jjang said:

Yall are such boomers :rip:

 

The only negative impact here is the one major record labels have over their artists. Of course they're going to capitalize on TikTok since it's the biggest thing in the world right now but that doesn't mean the evil is coming from tiktok itself.  As if they weren't forcing their artists to do stupid random **** since the beginning of times :rip: If anything posting a TikTok should be relatively easier than the things they had to do in the past. 

This! It’s just a form of promo! I think these artist think it’s too uncool or mainstream? Idk! Just hire someone to film or something.

 

I do however not like that labels are pushing artists to make Tik tok friendly music! That’s where I draw the line!

Posted

You guys are agreeing with this…? As a musician and artist you think it should be required to make TikTok’s acting like a clown and almost 100% of the time has nothing to do with your music. Pop music fans are so entitled and VAPID.

Posted

It's sad but it's what it takes to be a successful artist nowadays, Late Night shows and Awards performances barely have impact on songs like they used to. So actually there aren't many effective options.

Labels can also and should be paying more to make creative tiktoks with the artists, instead of just forcing them to upload whatever they want.

Posted (edited)

I mean it's just means of promotion. Just like back in the day labels wouldn't release songs that wouldn't get radio airplay, now the relevancy is measured in virality

If anything, TikTok can help boost and make visible more unknown artists that wouldn't gain traction in the music industry otherwise, look at the endless Mitski songs going viral. Or a random Beach House deep cut

Edited by bestfiction
Posted
1 hour ago, JC. said:

Has Tik Tok ever produced a big hit on its own? One without the help of radio and other media (Netflix and Truth Hurts)? 
 

All those viral songs just have quick little repeaks and are forgotten about in matter of weeks. 

Yes. There are tons of songs that go viral on there but aren’t label backed. They might not be billboards hits but end up generating lots of revenue through streams. 
 

TikTok is not at fault. It’s simply another medium for promo. The problem are label withholding music until it blows up on TikTok while not wanting to invest in promo. Which is dumb because not every song will be a First class where the teasers blew up first. 
 

about damn time is a recent example of songs blowing up after release and label driven promo on TikTok. TikTok still requires the label to do promo. 

Posted

Not labels having twigs and Florence mixed up in this mess. Majority of their music is not catered to the GP or TikTok kids.

Posted
7 hours ago, TaylorNation said:

they’re onto her

 

 

but like other artists have been saying the same thing? idk why they wanna be meta and say it's a anti-marketing marketing campaign :toofunny2:

Posted

 

Posted
12 hours ago, St. Francis said:

Not labels having twigs and Florence mixed up in this mess. Majority of their music is not catered to the GP or TikTok kids.

Probably because it's cheaper than flying them out all around the place for expensive performances. Jack Harlow got a #1 hit with zero traditional promotion.

Posted
7 hours ago, Protocol said:

Probably because it's cheaper than flying them out all around the place for expensive performances. Jack Harlow got a #1 hit with zero traditional promotion.

But it's still not guaranteed that their song will become a hit.

 

Florence and twigs don't deliberately cater to TikTok audiences with their music while Jack (idk any of his stuff other than Industry Baby) does I assume.

Posted
On 5/23/2022 at 5:24 AM, TaylorNation said:

they’re onto her

 

 

thank god :dies: 

Posted

Yeah I’m sick of two minute songs 

Posted

 

Posted

 

 

 

:toofunny3:

 

 

 

 

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