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Tiktok’s negative impact on the music industry goes viral


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Posted
1 hour ago, TaylorNation said:

they’re onto her

 

 

this :deadbanana4:

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Posted

WHY didn't Trump ban TikTok while in office like he said he was going to :sadviolin:

Posted (edited)
2 hours ago, Ricardo1993 said:

I doubt anybody in this thread are boomers since most people replying are either Gen X or Millennials (80s and 90s). Boomers are born from 1946 to 1964. I'm sure we have boomers in this forum but they're not usually as active and animated as the posters from the younger generation. Gen Z is calling out TikTok too so not sure its a generational thing. Of course TikTok isn't going to get canceled lol people are just pointing out the negative impacts it has had on the music industry. TikTok IS fun for non-celebrity content especially recipes and other skills you can learn but many people (including Gen Z) aren't keen on the impact its had on the music industry.

But then why not address the real issue that is record labels and the control they have over their artists :rip: Are we all casually ignoring that it was ten times harder for Pop stars in the 000's and early 10's when they had to virtually tour the world and do a billion physical interviews every time they release one single :rip: Posting a video on tiktok is nothing in comparison. 

 

Obviously when you have such a powerful marketing tool as that platform record labels are going to be less impulsive about paying radio stations an absurd amount of money to spin their artists' material when they can just post a video on TikTok for free... 

 

I mean for all we actually care and know artists "complaining" on tiktok could very much be a way to algorithm hack and gain attention and a move planted in joint decision by the label and artist themselves :rip: Yall are so ******* naive 

 

Edited by Jjang
Posted

the interesting thing is i was on tiktok before it blew up around 2019 and early 2020 and pop music wasn’t big on there - rap music was really big on tiktok. a lot of the pop trends seem contrived on tiktok actually everything on there feels contrived now that its blown up and everyone is chasing a viral moment.

Posted

I thought this would be about songs’ length these days 

Posted
2 hours ago, Ricardo1993 said:

I doubt anybody in this thread are boomers since most people replying are either Gen X or Millennials (80s and 90s). Boomers are born from 1946 to 1964. I'm sure we have boomers in this forum but they're not usually as active and animated as the posters from the younger generation. Gen Z is calling out TikTok too so not sure its a generational thing. Of course TikTok isn't going to get canceled lol people are just pointing out the negative impacts it has had on the music industry. TikTok IS fun for non-celebrity content especially recipes and other skills you can learn but many people (including Gen Z) aren't keen on the impact its had on the music industry.

But it is giving boomer energy tho. 
 

embrace change. Isn’t da goal of musicians wanting to make sure their music is out there and accesible 

 

Posted
Just now, dabunique said:

But it is giving boomer energy tho. 
 

embrace change. Isn’t da goal of musicians wanting to make sure their music is out there and accesible 

 

In theory a great concept, but algorithms really **** up all of that 

Posted
1 minute ago, dabunique said:

But it is giving boomer energy tho. 
 

embrace change. Isn’t da goal of musicians wanting to make sure their music is out there and accesible 

 

I think they would rather not starve in the process as well

Posted

I don’t understand why they’re complaining… there are always new music formats for every generation. This is giving boomers not wanting to put music on streaming platforms in 2012.

Posted


reminds me of this when older generation acts didn’t wanna embrace da music videos

Posted
Just now, Carrie-is-no-1 said:

I don’t understand why they’re complaining… there are always new music formats for every generation. This is giving boomers not wanting to put music on streaming platforms in 2012.

Exactly 

Posted
3 hours ago, Mr. Blue_Shirt said:

Labels are so lazy these days. They force their artists to do promo and do the heavy lifting on TikTok without having any knowledge about how create content on the app themselves

 

They also want virality on the app without having any plans whatsoever for their artists too so now what :skull:

Well, as a former label person myself…gonna disagree with this.  

 

The artist needs to do it, b/c people can literally sense when something is manufactured by the label.  :laugh: 

 

It’s the reason why Doja did a “anti marketing” marketing campaign with Taco Bell.  To appear more authentic.   But that requires the artists involvement.  :coffee:

 

2 hours ago, Jjang said:

Yall are such boomers :rip:

 

The only negative impact here is the one major record labels have over their artists. Of course they're going to capitalize on TikTok since it's the biggest thing in the world right now but that doesn't mean the evil is coming from tiktok itself.  As if they weren't forcing their artists to do stupid random **** since the beginning of times :rip: If anything posting a TikTok should be relatively easier than the things they had to do in the past. 

This.  
 

2 hours ago, The7thStranger said:

I mean, I hate TikTok with a passion, but this strikes me as the 2022 version of “I don’t want to go on my press tour” or “Don’t make me do ANOTHER interview.” Granted, I don’t like the “if you don’t viral, then we won’t release your music” crap. Reminds me a bit of when Cyndi Lauper used to participate in wrestling events for promotion. 

And this.  
 

Like, it’s the new MTV/TRL, etc.  It’s a marketing channel.  It’s not that shocking for labels to ask you to be involved in promoting YOUR music.  
 

Do they really want a label producing TT content for them, b/c I’m sure they’ll get lashed/dragged by GP even more then.  :rip:    

Posted
25 minutes ago, Jjang said:

But then why not address the real issue that is record labels and the control they have over their artists :rip: Are we all casually ignoring that it was ten times harder for Pop stars in the 000's and early 10's when they had to virtually tour the world and do a billion physical interviews every time they release one single :rip: Posting a video on tiktok is nothing in comparison. 

 

Obviously when you have such a powerful marketing tool as that platform record labels are going to be less impulsive about paying radio stations an absurd amount of money to spin their artists' material when they can just post a video on TikTok for free... 

 

I mean for all we actually care and know artists "complaining" on tiktok could very much be a way to algorithm hack and gain attention and a move planted in joint decision by the label and artist themselves :rip: Yall are so ******* naive 

 

And yep, that does happen…again, see Doja’s “anti marketing” marketing campaign for Taco Bell.  
 

:ahh:
 

And honestly, it worked.  

 

 

Posted

Yes, and if I see one more song mashed up with Promiscuous… 

Posted
2 hours ago, Teen Idle said:

Why do labels seem to know so little about what stands the test of time? They're always trying to play it safe and have no long-term vision. They're following trends instead of trying to create them - it's just like Simon Cowell on X Factor all those years ago, and why most of the winners have had little longevity.

 

 

It's (music) business 101. Go in hard and get out quick. It's been like this since the 80s, or even before

Posted

twigs has really given it a try, I'll say that :clap3: And Florence did the absolute least, but did so iconically :clap3:

 

IDK the other two artists, so can't speak on them - but Flo and twigs have both (so far) given into the labels' "requests" without compromising any artistic integrity; their 2022 music was entirely still them and minimally influenced by outside parties. My queens :alexz:

Posted

Literally no one cares, this is how it is as long as Tik Tok is popular. Either get with the times or move to the side.

 

Being signed to a label also means making profit. If you're all about the art, you can always go independent but you can't really be mad at them for wanting you to take advantage of the biggest marketing tool at the moment. I get that some find it upsetting, but you know what you're getting into. 

Posted
1 hour ago, Buddy said:

WHY didn't Trump ban TikTok while in office like he said he was going to :sadviolin:

Would truly be the only good thing he ever did, but he's so useless he couldn't even get that done

Posted
45 minutes ago, Carrie-is-no-1 said:

I don’t understand why they’re complaining… there are always new music formats for every generation. This is giving boomers not wanting to put music on streaming platforms in 2012.

Not wanting to put your music on a streaming service is not "boomer" mentality,it makes sense especially for artists that aren't as commercially successful as top 40 mainstays.

Posted

Has Tik Tok ever produced a big hit on its own? One without the help of radio and other media (Netflix and Truth Hurts)? 
 

All those viral songs just have quick little repeaks and are forgotten about in matter of weeks. 

Posted
26 minutes ago, Robyn. said:

Literally no one cares, this is how it is as long as Tik Tok is popular. Either get with the times or move to the side.

 

Being signed to a label also means making profit. If you're all about the art, you can always go independent but you can't really be mad at them for wanting you to take advantage of the biggest marketing tool at the moment. I get that some find it upsetting, but you know what you're getting into. 

 

I agree with you for sure - just a few thoughts or adds to yours:

  • Someone like Florence is at heart not excited about or interested in creating TikToks; but I don't think she's genuinely complaining about it - rather, putting on a show almost. And it might be how she actually feels, but exacerbated for a kiii. I also think she's a very lucky exception, where she really has to sacrifice nothing personally, creatively or professionally.. even without being suuuuper "successful", largely because she and her label(s? Lol) have a great relationship. Plus her tours drive tons of money, so there's that.
  • Meanwhile, someone like twigs has genuinely been trying and doing a bunch of content. But "TikTok' won't work or happen for everyone, and she has a super small fanbase to begin with; so hearing that her label doesn't think she's working hard enough - and maybe isn't happy with her level of 'success'  - is annoying . . when it's not really her fault and she's giving it her best effort.
Posted

tiktok is the new embarassing low for the music industry but that's where they are, you can't turn back time.

 

 

Posted

This is a terrible PR stunt.  I will say thought we must quit the trend of artist teasing a song for months before release.  

Posted
1 hour ago, Lover said:

IDGI

 

what is this :toofunny3:

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