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Born to Die era turns 10; Earns 1B Spotify streams this year!


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“I might never make another song,” Lana Del Rey told Vogue after she had finished recording her major-label debut. “What would I say? I feel like everything I wanted to say, I’ve said already.”

 

 

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https://music.apple.com/us/album/born-to-die/1440811595

 


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Everyone say thank you Lana.

 

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The Videography

 

Part 1: Indie Queen of the Downtown Scene

 

Part 2: Money is the Anthem of Success

 

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The Reappraisal of Born to Die

 

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10 years after they were first uttered by Elizabeth Woolridge Grant, the words “My ***** tastes like Pepsi cola,” remain immortal in the cultural imagination. The line — from the deluxe version of Lana Del Rey’s Born to Die, her unforgettable major-label debut — is a quintessential example of the fantastic and humorous depictions of Americana the artist would soon rise to prominence for. The album is and was a cultural reset: an evisceration of the American Dream and its emptiness by way of lyrical irony, bold visuals, and the playful discernment of the female gaze.

https://i-d.vice.com/en_uk/article/y3vnbb/lana-del-rey-born-to-die

 

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Upon the release of her major-label debut, Born To Die — released 10 years ago today, on Jan. 27, 2012 — Lana Del Rey arrived as a game-changer for pop and music as a whole. With an orchestral production flair and a deep sense of melancholy in her lyrics, she planted the seeds not only for her own success, but for the sounds that would guide some of the decade’s biggest pop stars. 

https://grammy.com/news/lana-del-rey-born-die-album-record-year-anniversary
 

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It seems almost impossible to imagine the modern-day landscape without Lana Del Rey to guide it. Bursting onto the scene with her titular debut, Del Rey managed to capture a newer form of music, one based on compassion, hi-fi and gallows humour. Compared to the more lightweight pieces spearheaded by Miley Cyrus and Katy Perry, Del Rey’s album had soul, much of it stemming from the heart, yet this was a format written for a more intellectual audience to the chart-topping pieces too regularly heard on the radio.

https://faroutmagazine.co.uk/lana-del-rey-artist-changed-contemporary-music/

 

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A decade after its release, ‘Born To Die’ still sounds as heavenly as taking a dip in a swimming pool on a hot and hazy summer day. It marked the start of a new era of women in music, making way for the likes of Lorde and Billie Eilish to release their own brands of moody, lo-fi pop.

https://thefortyfive.com/opinion/lana-del-reys-born-to-die-10-years-on/

 

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Born To Die is a pop album first and foremost, with a desire to capture listeners in a way that her other albums lack. It’s the Lana Del Rey album I return to most often nowadays because of how fun and funny it can be. Most of Del Rey’s follow-ups to Born To Die are self-serious and morose, sanding down some of the personality and sense of humor that’s so evident on her major label debut. A decade removed, Born To Die really goes for it in a way that Del Rey doesn’t often do throughout the rest of her discography.

https://www.stereogum.com/2173945/lana-del-rey-born-to-die/reviews/the-anniversary/

 

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The thing about being a trendsetting artist is that work that defies the norm isn’t always understood in its time. Once the ground is broken, once an idea or an aesthetic becomes palatable, it’s destined to become trendy, which means it’s time for it to die so the cycle can begin again.

https://consequence.net/2022/01/lana-del-rey-born-to-die-anniversary-essay/

 

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Now, eight albums and a forthcoming imminent ninth later, it’s a path of questioning that’s all-but-redundant: Lana is as authentic as Prince, or Madonna, or any other pop legend well-versed in the ways to create the mystique and magic of an icon. Now, far removed from the context into which it was released - one full of impossibly inflated hype and a need for the singer to prove herself constantly - ‘Born To Die’ feels like a musical artefact, the immersive first steps into a singular vision.

https://diymag.com/2021/10/07/hall-of-fame-lana-del-rey-born-to-die

 

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But while Lana's evolution as an artist and songwriter has grown away from her debut, we can see today how pop music has instead grown towards it. Born To Die's pitch-black lyricisms and baroque, chamber-pop percussions mixed with trip-hop beats can be heard everywhere today, especially in the music of acts like Billie Eilish, Halsey and SZA (in general, Born To Die's influence on hip-hop as well as pop spheres cannot be denied).

https://www.officialcharts.com/chart-news/born-to-die-at-10-how-the-influence-of-lana-del-reys-debut-can-still-be-felt-today__35084/
 

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Ultimately, the significance of Del Rey’s sadcore masterpiece rests not only within her artistry, but also the movement which came of age beneath its neon sentimentality. In all its pining, anguish, and expectation masquerading as disillusionment, Born to Die remains a definitive time capsule of Millennial culture in transit—the soundtrack to a movie we didn’t realize we were living, until we suddenly found ourselves watching its credits roll.

https://www.undertheradarmag.com/news/lana_del_rey_reflecting_on_the_10th_anniversary_of_born_to_die_grant
 

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Lana knew how to brush off the criticism too. Instead of letting any of it deter her, she responded to it by releasing even better music as her career went on, and her influence continued to manifest itself within some of the biggest and most loved artists of the past decade. Do we get Lorde, Billie Eilish, folklore, and Olivia Rodrigo without Lana Del Rey? [...] Listening to Born To Die in a post-Norman ******* Rockwell world, you don't hear the Pablo Honey to NFR's Kid A. You hear an album that defined a moment and inspired a generation. You hear a classic.

https://www.brooklynvegan.com/lana-del-reys-born-to-die-turns-10-a-look-back-on-the-once-divisive-now-massively-influential-lp/

 

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Ten years later, Lana Del Rey’s influence on pop culture is undeniable. Ushering in a decade of moody pop music closer to James Bond themes on downers than actual pop songs, her lyrics sprawled from tumblrs to the cheerleading of Bruce Springsteen to the fingertips of a very confused US military social media intern. The retrospective acclaim to Born to Die has since arisen from the initial misconceptions, and in hindsight it’s clear why.

https://blog.roughtrade.com/us/the-misreading-of-lana-del-reys-born-to-die-ten-years-later/

 

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The essential project in Del Rey’s seven-album discography not only introduced us to landmark tracks like “Video Games” and “Summertime Sadness,” but the album also ushered in a new era of sadcore music that quickly transformed into an ongoing cultural phenomenon. With Born to Die’s release, Del Rey, born Elizabeth “Lizzy” Grant, quickly reached the helm of melancholia in Pop music and has continued to successfully do so with her subsequent albums.

https://www.audacy.com/music/alternative/run-that-back-lana-del-reys-born-to-die-turns-10

 

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Ten years today, Lana Del Rey released an album that would change the DNA of an entire generation, and turn us all into flower crown-wearing sad girls. Born To Die, one of the most triumphant and heartbreaking trackless in history, placed Lana on a throne on which she still reigns today. Deliciously dark and poetic, her music has carried a population through heartbreak — with many of her tunes still flooding our headphones today.

https://www.wonderlandmagazine.com/2022/01/27/lana-del-rey-born-to-die-anniversary/

 

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As the discourse around persona in pop culture has evolved, Lana Del Rey has evolved with it. Many pop-culture scholars assert no matter what, a pop star’s public presence will always involve some amount of performance. We will never “really know them”. However, as Lana Del Rey becomes more confessional, the persona around her only gains more grandiosity. Even in its apparent expiration, Del Rey’s persona tells the best story, as if it were born to die.

https://www.popmatters.com/lana-del-rey-born-die-atr10
 

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Much has been written about how Del Rey’s arrival has changed the sound and appearance of pop music with female artists like Billie Eilish, Halsey, Lorde, Olivia Rodrigo, and even Taylor Swift profiting from a brooding persona and a more dreary, hypnotic sound.

https://www.thedailybeast.com/10-years-of-lana-del-reys-sexy-confounding-born-to-die
 

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Broadly, the album's influence can still be felt in all corners of the pop genre. That Born To Die is a turn on Bruce Springsteen’s Born To Run could be unintentional, but there’s no denying that the album was the springboard for Lana Del Rey to become one of the great American songwriters, just like Springsteen.

https://www.coolaccidents.com/news/born-to-die-lana-del-rey-10-years-later

 

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But the controversy did little to derail the singer – rather, it aided Lana’s ascent. She has come a long way since the success of Born To Die: building from a cottage-industry talent into one of the biggest stars in the world, she can now command the attention of the era-defining artists that came before her (2017’s Lust For Life found her working with no less than Fleetwood Mac’s Stevie Nicks).

https://www.udiscovermusic.com/stories/lana-del-rey-born-to-die-album/

 

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Lana is reaching for something: the fulcrum point where the fear and pain of sexualization start to work as leverage. There is a lot of room to miscalculate; some weaker tracks show up toward the end, and the singing is sometimes less than polished, but Born to Die turned out to be a sign of things to come, like genre-agnostic pop ballads with hip-hop beats, and the arch, depressive languor that’s more mainstream than ever.

https://pitchfork.com/features/lists-and-guides/pitchfork-reviews-rescored/
 

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Through all the controversies, Lana’s artistry has endured. Born to Die has stayed on the Billboard 200 albums chart for almost a full decade, the second-longest charting album by a female solo artist in history. Without intending to, that album became one of the main catalysts for pop’s mid-2010s shift from brash EDM to a moodier, hip-hop-inflected palette. She’s influenced not just her peers, but the next generation of alternative-leaning pop stars: Lorde, Halsey, Billie Eilish, Banks, Sky Ferreira, Father John Misty, Sia, Miley Cyrus, Selena Gomez, Taylor Swift, and now Olivia Rodrigo — but Lana Del Rey remains utterly inimitable.

https://www.billboard.com/media/lists/lana-del-rey-best-songs-ranked-8528500/
 

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There’s no popular artist alive today that doesn’t owe some debt to Del Rey’s artistic vision. Just ask Taylor Swift, who said as much as the 2019 Billboard Women in Music Awards.

https://www.spin.com/2021/09/lana-del-rey-arcadia/

 

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More intriguingly, [Del Rey] opposed fast-calcifying ideas about how feminist art should look: Del Rey’s lyrics revelled in submission and violence, in thrall to bad guys and glamour. It wasn’t feminist to want these things; but nor was it feminist to insist on the suppression of desire in the name of shiny empowerment. Del Rey’s lusts and designs were her own – pure female gaze – a hallmark of the defiant female pop stars to come.

https://www.theguardian.com/music/2019/nov/25/destruction-of-female-pop-role-model-decade-in-music

 

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It’s crystal-clear that Lana Del Rey is the mastermind behind this R-rated, retro-pop fantasy. Her voice strikes you like fine wine with a dash of high-class liquor, and her all-star cast of collaborators combine various influences—orchestral pop, electronic R&B, and alternative rock—into songs that function as cinematic dream capsules. Despite its flaws in several places, Born to Die paints a realistic portrait of addiction, sexual obsession, abnormality, and fear. In many ways, Lana Del Rey is an anomaly in today’s formulaic world of pop music, a young lady who’s runway gorgeous, fascinated with the Old Hollywood era, and confronting her personal demons rather than evading them.

https://albumism.com/features/tribute-revisiting-lana-del-rey-born-to-die-five-years-later

 

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The Impact
 

ASCAP - Pop Music Global Impact Award

Billboard - Trailblazer Award

Variety - Artist of the Decade
Rolling Stone - Greatest Singers of All Time

The Times UK - Best Solo Singers of the Century


Billboard - The 20 Best Albums of 2010s (So Far)

Billboard - The 100 Greatest Albums of the 2010s    

Consequence - Top 75 Albums of the Past 15 Years

Gigwise - Most Defining Debut Albums of the Century

The Guardian - The 100 Best Albums of the 21st Century    

The Independent - The 50 Best Albums of the Decade

NME - Greatest Albums of the Decade: The 2010s

Noisey - The 100 Best Albums of the 2010s

Stereogum - 100 Best Albums of the 2010s

Uproxx - All The Best Albums Of The 2010s

BBC Radio - 100 Best Tracks of the Last 10 Years

Billboard - Songs that Defined the Decade

Billboard - Best Music Videos of the Decade

Consequence - Top Songs of the 2010s
Gorilla vs. Bear - Top Songs of the 2010s

NME - Greatest Songs of All Time

NME - 100 Best Songs of the 2010s
Pitchfork - The 200 Best Tracks of the Decade So Far

Pitchfork - The 200 Best Songs of the 2010s

Q Magazine - Song of the Decade

Rolling Stone - 500 Greatest Songs of All Time

Rolling Stone - Best Songs of the Century So Far

Slant - Top Songs of the 2010s

Stereogum - The 200 Best Songs of the 2010s
The Times UK - 21 best songs of the 21st century
Uproxx - The Best Songs of the 2010s

 

 

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The Receipts

 

Current Billboard 200 Chart Position as of 01/25/23: 56

Weeks on the Billboard 200: 460+
 

Billboard Year-End Chart of 2022: 116

Billboard Year-End Chart of 2021: 151

Billboard Year-End Chart of 2020: 176
Billboard Decade-End Chart of the 2010s: 117
Certified Platinum or higher in 20+ countries (Diamond in France + Poland)
Remains the decade’s biggest selling major label female debut
Remains the 10th biggest selling vinyl release of the 2010s
Remains the biggest selling vinyl original release in the 2010s
Remains the second longest charting female album of all time
All songs from the original release are RIAA-certified Gold or higher

All songs from the original release have 100M+ Spotify streams
 
We don’t really have the greatest overall global receipts other than Chartmasters so alas...
Total CSPC: ~15M sales units

https://chartmasters.org/2022/08/lana-del-rey-albums-and-songs-sales/

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The Global Fanbase of Music Lovers and Fellow Artists
 
Fans/Stans
Adele
Alexa Chung
Alexa Demie
Aly & AJ
Andra Day
Anitta
Anya Taylor-Joy
Arctic Monkeys
Ariana Grande
A$AP Rocky
Aurora

Avril Lavigne
Barbie Ferreira

Ben Gibbard (Death Cab for Cutie)
Ben Howard

Benito Skinner

Best Coast
Beyoncé
Birdy

BJ Novak
Boy George
Cassie
Charli XCX

The Chicks

Chief Keef
Chloe Moretz
Christina Aguilera
Ciara
Clean Bandit
Cleme Burke (Blondie)
Coldplay
Conan Gray
Dave

David Ayer

David Byrne

Demi Lovato
Dido
Dita Von Teese
Dove Cameron
Elon Musk

Emma Roberts
Father John Misty

Fergie
FKA twigs
Florence + the Machine
Frank Ocean
French Montana
Glass Animals
Grimes
HAIM
Harry Styles
Hilary Swank
Imagine Dragons
Jack Antonoff
Jão
Jared Leto
Jazmine Sullivan

Jesse Rutherford (The Neighborhood)
Joe Budden
John Mayer
John Newman
Jorja Smith
Kacey Musgraves
Kasabian
Katy Perry

Kelly Clarkson
Kesha

Kurt Vile
Kylie Minogue
Kim Kardashian/The Kardashians
Lady Gaga
Leona Lewis

Lights

Lil Nas X
Lily Allen
Lindsay Lohan
M. Shadows (Avenged Sevenfold)

Mac Miller
Maggie Rogers

Mariah the Scientist
Marina

Mark Ronson
Mark Zuckerberg
Megan Fox

Minnie Driver
Mike Will Made-It
Miranda Lambert

Ne-yo
Noah Cyrus
Norman Reedus
Nikki Lane

Olivia Rodrigo
Pabllo Vittar

Paris Hilton

Paul Mescal

Pete Wentz (Fallout Boy)

Rita Ora
Rosalia
Rostam Batmanglij
Rufus Wainwright

Sabrina Carpenter

Saint Etienne
Salma Hayek
Sean Ono Lennon

Selena Gomez
Shawn Mendes
Shirley Manson (Garbage)
Sia

Sigrid
Sky Ferreira
Snoop Dogg
St. Vincent
SZA
Tim Burton
Tim Cook
Tori Amos
Twenty One Pilots

Two Feet
Tyler the Creator
The Weeknd
Wiz Khalifa

Xavier Dolan
 
Openly Acknowledged as an Influence in their work

Bad Bunny

Billie Eilish/Finneas
BORNS

Bastille
Camilla Cabello
Elyanna

Empress of

Garbage
Halsey
Julia Jacklin
Kali Uchis
Kevin Abstract

JPEGMAFIA
Lauren Jauregui
Lissie
Lorde
Madison Beer
Matt Maeson

Matty Healy (The 1975)
Melanie Martinez
Miley Cyrus

Nessa Barrett
Nicole Dollanganger

Snail Mail
Taylor Swift
Troye Sivan

Weyes Blood

Wolf Alice
Zella Day
 
Co-signs by her Idols
Baz Luhrmann
Bobby Womack
Brian Wilson (Beach Boys)
Britney Spears
Bruce Springsteen
Carla Bruni
Cat Power
Chris Isaak
Courtney Love
Damon Albarn (Gorillaz)

Daniel Johnston
David Lynch
Eddie Vedder
Elton John
Eminem

Guillermo del Toro
Guns N' Roses
James Franco
Jewel
Joan Baez
John Waters

Kanye West
Liam Gallagher (Oasis)
Liz Phair
Lou Reed

Madchen Amick
Madonna
Nancy Sinatra
Paz de la Huerta
Priscilla Presley
Red Hot Chili Peppers
Shania Twain
Stevie Nicks
Sublime

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Now that was a cultural reset, watch and learn ladies

 

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this is not a drag but how / why did this thread out of all of them get brought back randomly :toofunny3: bc I’d like to bring back the BB and COCC threads for some laughs lol

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4 minutes ago, stjosephprey4us said:

this is not a drag but how / why did this thread out of all of them get brought back randomly :toofunny3: bc I’d like to bring back the BB and COCC threads for some laughs lol

I brought it back because I spent way too much time putting it together for it to get purged :gaycat6:

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She changed everything with this album

The blueprint.

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2 minutes ago, NOW said:

I brought it back because I spent way too much time putting it together for it to get purged :gaycat6:

That’s like me with my “Is GAYLE the modern day Karl Max?” thread. Wish I had saved it… :toofunny3:

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1 minute ago, stjosephprey4us said:

That’s like me with my “Is GAYLE the modern day Karl Max?” thread. Wish I had saved it… :toofunny3:

You really should've saved that one, it was gold :rofl:

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5 minutes ago, NOW said:

You really should've saved that one, it was gold :rofl:

Not getting to read our meltdowns as BZ revealed I Can Fly was meant to be on BB’s og tracklist, as well as all of the issgouding (or whatever their name is) jumpscares in the COCC and BB threads is honestly a loss for the culture, not to mention the Arcadia info thread when BB’s got locked bc she kept delaying and changing the title :dies:

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1 minute ago, stjosephprey4us said:

Not getting to read our meltdowns as BZ revealed I Can Fly was meant to be on BB’s og tracklist, as well as all of the issgouding (or whatever their name is) jumpscares in the COCC and BB threads is honestly a loss for the culture, not to mention the Arcadia info thread when BB’s got locked bc she kept delaying and changing the title :dies:

When she kept changing everything that even BZ was confused with his info...whew :gaycat6:

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Her best album ♡ born to die, national anthem and dark desires still hits the spot ♡

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7 minutes ago, NOW said:

When she kept changing everything that even BZ was confused with his info...whew :gaycat6:

These are the types of moments that will never be served again w LDR9, etc unfortunately 

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The Most Influential Album of the Decade :alexz: 

 

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Can’t believe it’s been out for 10 years

 

i remember listening to it and thinking ugh this is not my cup of tea

 

then suddenly this girl I went to school with started making musing and blatantly copying her voice 

 

I have this thing about respecting acts who inspired people i like, in this case Billie so I revisited a couple months ago and it got me into her discog. To me it sounds fresh and IMO she keeps getting better every album (sans lust for life)

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Gosh, I remember being so in love with Lana. I played Video Games on repeat and when Born To Die (song) came out I was just obsessed. Couldn’t stop listening to it. I also thought she was just really mysterious and beautiful. 

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A momentous leap into the new decade, indeed. Born To Die not ONLY heralded a new era of music that eschewed the happy-go-lucky, dance-heavy EDM sound of the early decade in favor of somber themes and a slower downtempo, but also influenced virtually everyone from random Tumblr bloggers to newcomers like Lorde, Halsey and eventually Billie Eilish with her sadcore aesthetic/style, lyricism and sound.

 

The impact this influential album (and Lana's sound in general) had on the music industry eventually seeped its way into the mainstream by the mid-2010s, when even the biggest popstar of the decade, Taylor Swift (Wildest Dreams), took inspiration from Lana's sound. 

 

She managed to influence an entire generation with an album that initially received lukewarm reception from critics, but these publications all changed their tune once BTD's impact became undeniable by the end of the decade. Lana Del Rey is the most impactful artist of her generation and arguably of the century.

 

 

 

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Wait what 

 

I remember loving the singles back in Feb 2012, didn't realise the album wasn't out at that point 

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