charts discussion Ed’s underperformed Bad Habits crossed 1 billion stream on Spotify. Why?

[MardinBeksloy]

 

Despite being called an underperforming lead by ATRL, his newest lead single just crossed 1 billion streams on spotify. His streaming power is just  

[Beyoncé Knowles]

Sympathy and payola

[Carrie-is-no-1]

Longevity. Its peak is no where near as huge as his previous singles but it’s been staying in top 15 ww Spotify for a very long time. 
 

dude has 10 1B songs now and Shivers will probably join the club soon 

[vuelve88]

Bad habits 

[Mariano]

This song sucks and made 0 impact and will be forgotten soon, it can have 2B streams and it still did nothing for Ed Sheeran as an artist or for his career, it's a basic and generic background music at best.  

[TheFameCurse]

Talent.

[B-Luke]

Bop

[Icarus]

I remember Little Monsters initially saying Stupid Love was bigger, so I’m surprised to see this. Talent and quality won I guess

[drivers license]

good looks

[simmnfierzig]

So it has 43-44% of the streams from the album. Mess 

[simplywohoo]

good for him and i like the song but i also just checked the streams of his album and they are pretty terrible besides the singles  

6/14 songs below 30m streams
10/14 songs below 50m streams 
the 3rd single hasn't even cracked 150m streams 

 

not saying he isn't successful anymore but this era definitely is not nearly as big as even that collabs album, let alone a previous studio album of his.

[MonsterNavy]

White male privilege, duh

[Jude]

I didn't really like it at first but it grew a lot. No wonder it's now at 1B.

[aesthetic bih]

It's catchy and make good TikTok bg music so I'm not surprised!

[little legend]

I said it since day 1 and i will say it again:

Bad Habits is the Bad Romance of the 20s

[TaggedGalaxy]

I love when ATRL loses 

[PopFan1996]

Lots of radio play and playlisting but also his singles are always catchy NGL so they have replay value. Also it technically took long enough for his standards.

 

[Mr. Duff]

It’s insane, a great song but Shivers deserved (but it will also likely to get there). Happy for this song and it gets better with every listen but I really wish Overpass Graffiti got the love this song got. Oh well. Ed keeps winning.

[Cryptique]

Because ATRL is WRONG

 

Bad Habits is a huge BAWP 

[Polgg48]

it does sound outstanding good on playlisting and radio, but people dont seek this track directly on his page or album. if you know what i mean.

 

[Into The Void]

Underperfming and Billion don't belong in the same sentence 

[hallucinate]

payola 

[TakeYouToHell]

It may be controversial opinion but if it was sung by female singer, gays would eat it up

[Jaffery]

Justice ended equals. It’s double as successful and half it’s streams doesn’t come from just one song.

[Cheers]

Ed will always have Europe