Xiivi Posted October 24, 2017 Posted October 24, 2017 This shouldn't really surprise anyone looking deeper than the surface level. Radio doesn't necessarily want to play the most 'popular' song; they want to play the most 'agreeable' song. Obviously, those line up often so radio tends to jettison tracks from established artists upwards quickly. Reception and call-out scores (whether the scores are positive and if the burn rate is low) determine its longevity from there. A song like Look What You Made Me Do that was obviously 'popular' due to the hype of being an anticipated Taylor Swift lead single and certainly enjoyable to her core fans wasn't necessarily the most 'agreeable' for radio audiences. Radio did their thing and got it into the Top 10 quickly and under normal circumstances would have let it drop after hitting a brick wall. And that wouldn't have been a bad thing; you can't discredit the song's initial success in the grand scheme of things. Still, old habits die hard. Taylor Swift might have abandoned her roots but the Airplay format and her label certainly haven't. Those who have followed the Country airplay chart, especially during Taylor's early career, will be familiar with the importance of an airplay number one (on Billboard or otherwise). Pop radio typically does not have that added importance largely due to having the Hot 100 to supersede it. For a format where the biggest hits are going to have trouble even hitting the Top 10 of the Hot 100; marketing an artist as having a #1 single largely depends on the airplay charts. This is where Taylor's label comes in; yes the Hot 100 #1 is the ultimate pinnacle for a single, but it's clear a #1 on the airplay formats (especially for a lead single) is an important marketing tool for them. Country radio has shown it's no stranger to this kind of jockeying to position songs for their "turn" at #1; and radio in general has never been innocent. Let's not pretend the song airplay runs back when charts were compiled based on station-submitted radio playlists were the reality. With actual systems in place for monitoring airplay in real-time the turnover of say 1975 is simple unimaginable in the present day and age. There are more reasons for that than simply self-reported station playlists being bogus; the power rotations of today are uncertainly unbalanced and skewed towards the highest songs. In the end; Look What You Made Me Do might not be the most memorable song or get the most recurrent play. But no one can deny it was successful enough for a Billboard Hot 100 debut regardless of its not-so-subtle label-backed push for a radio airplay #1.
Godele Posted October 24, 2017 Posted October 24, 2017 POP:1 7 TAYLOR SWIFT Look What You Made Me Do 10864 15850 -4986 52.929 -621 Spins -348 Bullet -4.160 Audience Today's update!
Mr.Link Posted October 24, 2017 Posted October 24, 2017 It's like they're boycotting it. Not even blacklisted artists get these updates out of a sudden
Drive Bitch Posted October 24, 2017 Posted October 24, 2017 19 hours ago, smgupdated said: fyi, the song was pulled from radio to make way for the second single. Did they pull SIO to make room for BS? 2 huge smashes can co-exist together.
doonerr Posted October 24, 2017 Posted October 24, 2017 38 minutes ago, Drive Bitch said: Did they pull SIO to make room for BS? 2 huge smashes can co-exist together. It's obvious this era is different from 1989 Look was never going to have the lasting power of Shake It Off, so why not just kill it instantly, and leave more room to grow for the second single, whatever that is
Rodrighost Posted October 24, 2017 Posted October 24, 2017 at people trying to make excusses about the obvious lol
rihannabiggestfan Posted October 24, 2017 Posted October 24, 2017 20 minutes ago, All In My Head said: Pop girls just cannot win this year. But Demi is slaying harder than ever before, with a career peak
popmusic Posted October 24, 2017 Posted October 24, 2017 Are you even suprised? The song is not radio friendly at all...
crf13 Posted October 24, 2017 Posted October 24, 2017 Well I guess that’s what happens when payola expires.
All In My Head Posted October 24, 2017 Posted October 24, 2017 (edited) 42 minutes ago, rihannabiggestfan said: But Demi is slaying harder than ever before, with a career peak True Edited October 24, 2017 by All In My Head
edgeofaddiction Posted October 24, 2017 Posted October 24, 2017 Taylor is so great at breaking records. Hope she breaks her own records so no one else can top her!
edgeofaddiction Posted October 24, 2017 Posted October 24, 2017 5 hours ago, Rafael said: So LWYMMD was just surving on payola check this whole time. As soon as that check cleared and it reached #1, radios said BYE B*TCH to that Wow. That's truly tragic and disgusting conniving on her and her label's part. Can't wait for radio stations to put her red name in underline.
Diocles Posted October 24, 2017 Posted October 24, 2017 3 hours ago, Godele said: POP:1 7 TAYLOR SWIFT Look What You Made Me Do 10864 15850 -4986 52.929-621 Spins -348 Bullet -4.160 Audience Today's update! Holy ****
Rafael Posted October 24, 2017 Posted October 24, 2017 57 minutes ago, EdgeOfAddiction said: Wow. That's truly tragic and disgusting conniving on her and her label's part. Can't wait for radio stations to put her red name in underline. It's what she made them do
istan4badgalriri Posted October 24, 2017 Posted October 24, 2017 4 hours ago, Godele said: POP:1 7 TAYLOR SWIFT Look What You Made Me Do 10864 15850 -4986 52.929 -621 Spins -348 Bullet -4.160 Audience Today's update! this song just won't stop breaking records organically
Squall Posted October 24, 2017 Posted October 24, 2017 23 hours ago, LoKoPaNdA said: "making room for 2nd single" my ass, this is not a normal decrease Almost as if radios were forced to play it and then... Well, that's the point?
Inner Insanity Posted October 24, 2017 Posted October 24, 2017 Look what you made them do by releasing such trash as the lead single and pushing it with lots of payola.
Squall Posted October 24, 2017 Posted October 24, 2017 Why don't you guys take into account the fact the song was removed from Mediabase? I mean sure, the song was decreasing and the overall radio performance of the song wasn't good, but I find it funny.
Jred Posted October 24, 2017 Posted October 24, 2017 4 minutes ago, Squall said: Why don't you guys take into account the fact the song was removed from Mediabase? I mean sure, the song was decreasing and the overall radio performance of the song wasn't good, but I find it funny. It wasn't removed until after it started getting -800 updates.
Squall Posted October 24, 2017 Posted October 24, 2017 (edited) 43 minutes ago, Jred said: It wasn't removed until after it started getting -800 updates. / Edited October 24, 2017 by Squall
Grim Posted October 24, 2017 Posted October 24, 2017 Not really surprising. That whole random burst to #1 was so fishy.
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