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MTV Video Music Awards Spur 64% Sales Gain for Artists!


ilovemusic432

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The 2017 MTV Video Music Awards generated a sizable sales gain in digital song downloads for tracks performed on the Aug. 27 show. Collectively, those songs earned a 64 percent sales gain on Aug. 27, as compared to Aug. 26, rising from 46,000 to 75,000 downloads sold. 

 

Some of the biggest gainers included Kendrick Lamar’s show-opening medley of “DNA” and “Humble,” which saw sales increases of 47 percent and 41 percent, respectively. 

 

Other notable gains: Pink’s hits medley collected a 70 percent overnight sales increase, Alessia Cara’s “Scars To Your Beautiful” rose 181 percent, and Fifth Harmony’s “Down” jumped 205 percent. Demi Lovato’s “Sorry Not Sorry” sizzled with a 41 percent uptick, while Logic’s performance of “1-800-273-8255” with Cara and Khalid jumped a whopping 185 percent in sales.

 

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