news Mattel, maker of pro-diversity Barbie, sheds DEI for investors

[GraceRandolph]

Mattel, the toymaker behind the "Most Diverse Doll Line" and a blockbuster Barbie movie trumpeting diversity, is talking less about diversity, equity, and inclusion with investors as President Donald Trump attacks DEI.

 

The 2023 Barbie movie—which pokes fun at male Mattel Inc. executives headed by faux-CEO Will Ferrell—helped the company reinvent its brand and how its dolls are perceived by a new generation of consumers. But this year, the company removed references to its DEI efforts and didn't include board diversity data in two recent investor filings.

 

Mattel did not immediately respond to a request for comment. The California-based toy company is the latest among scores of businesses that have toned down how they talk about diversity following conservative attacks on corporate DEI practices that ratcheted up under the Trump administration.

 

The company's proxy statement last year highlighted diversity, equity and inclusion as one of its priorities, laying out a strategy to "create positive impact through purposeful play and by supporting diverse, equitable, and inclusive communities." That language did not appear in its 2025 proxy statement, which the company sent to shareholders on Thursday ahead of its annual meeting on May 28.

 

Full: https://news.bloomberglaw.com/esg/mattel-maker-of-pro-diversity-barbie-sheds-dei-for-investors

[alexrex]

Societal regression. 

 

I really wonder where is this wave of conservatism coming from? I thought the world was heading towards a more open minded perspective. 

[Rogue_Redux]

*******

[Attitude]

Bratz 4 Life

 

 

[makeawish]

assh*les. if this week shows anything it's that however much you bow and scrape to him he's going to screw everyone over anyway, may as well try and keep some dignity

[Princess Aurora]

Why?

[Bloo]

The $1.5-billion grossing Barbie movie was essentially an “Introduction to Feminism 101” course and they think it makes sense to move away from DEI?  

[Acuminatus]

These soulless companies must be jumping with joy since they can stop pretending to care about DEI 

[SmittenCake]

Jill Barad. The only CEO of Mattel that was female. The only CEO that ever made sense of anything. 

 

 

I hope Mattel burns and crashes 

[Princess Aurora]

9 hours ago, SmittenCake said:

Jill Barad. The only CEO of Mattel that was female. The only CEO that ever made sense of anything. 

 

 

I hope Mattel burns and crashes 

Funnily enough, the best Barbie dolls are from the 90s and early 2000s

Edited 23 hours ago by Princess Aurora

[Dolce Vita]

that's why bratz was always superior.  

[KahnumDash]

oh well, i'm sure we'll all live

[Bartender]

Yikes