poll Was Lily Allen right all this time?

[Slap]

Well, was she? 12 years ago she said it was Hard Out Here for a *****. Was she right?

 

 

Spoiler

Especially the canine kind of *****. 
 

 

[perfectillusion204]

An ANTHEM. I remember I was in high school during a free period and the song/video was premiering and I was SHOOK in the best way possible.

[glitch]

I always enjoyed the Blurred Lines shade in that video

[Jooj]

Her best lead single tbfh

[A Million Lights]

5 minutes ago, Jooj said:

Her best lead single tbfh

Is the fear wbk

[Ciel]

This was actually ahead of its time 

[Bloodflowers.]

Sheezus was incredible pop album 

 

Too bad she isn't doing major label commercial music anymore 

 

[Maxxxine]

Have we moved on from that blind item? 

 

[Truth Teller]

A 10/10 song and video. Would have been her 4th #1 hit if her label had released it with the conventional rollout of that time

 

Instead, they saved the good rollout for... Air Baloon

 

[Britney Spears]

I love it and still listen to it although it sends a safe and generic feminist message and is intended to appeal to the liberal masses

[Katamari]

1 hour ago, Jooj said:

Her best lead single tbfh

[Shimenawa]

She destroyed her career with that album

[BreakawayDeluxe]

29 minutes ago, Truth Teller said:

A 10/10 song and video. Would have been her 4th #1 hit if her label had released it with the conventional rollout of that time

 

Instead, they saved the good rollout for... Air Baloon

 

What was the conventional rollout back then?

[A Million Lights]

35 minutes ago, BreakawayDeluxe said:

What was the conventional rollout back then?

Songs were released on radio first and put up to pre-order for some weeks to ensure bigger first week sales and a higher peak

[Truth Teller]

11 minutes ago, BreakawayDeluxe said:

What was the conventional rollout back then?

Throughout the digital era, most UK singles had delayed digital releases. They would get sent to radio but they were not available to buy until 5-6 weeks later. They kept the pre-orders and airplay building and when they were finally up for download, they would enter the chart at the highest possible debut. This is similar to what US labels did throughout the 90's with physical singles, only then it made more sense because the chart was mostly radio-based anyway and people were actually willing to wait to buy the single. In the UK's case, however, they realized that by the time the single was released, most people had just ripped it off from YouTube or forgotten about it, so they started questioning if it was worth sacrificing all those weeks worth of sales for a better peak.

 

In 2011, Sony and Universal started testing "On Air, On Sale" on a few high profile releases to see how it'd go (I remember The Saturday's Notorious and Jessie J's Wild, but there were more). It didn't work. It turned out to only slightly boost total sales while destroying the peak. So, all the artists who released their leads on OAOS had the next single rolled out traditionally to compensate. By the time Hard Out Here dropped, the OAOS system had proved ineffective and her label should have just done the pre-order buildup

[BreakawayDeluxe]

6 minutes ago, A Million Lights said:

Songs were released on radio first and put up to pre-order for some weeks to ensure bigger first week sales and a higher peak

 

4 minutes ago, Truth Teller said:

Throughout the digital era, most UK singles had delayed digital releases. They would get sent to radio but they were not available to buy until 5-6 weeks later. They kept the pre-orders and airplay building and when they were finally up for download, they would enter the chart at the highest possible debut. This is similar to what US labels did throughout the 90's with physical singles, only then it made more sense because the chart was mostly radio-based anyway and people were actually willing to wait to buy the single. In the UK's case, however, they realized that by the time the single was released, most people had just ripped it off from YouTube or forgotten about it, so they started questioning if it was worth sacrificing all those weeks worth of sales for a better peak.

 

In 2011, Sony and Universal started testing "On Air, On Sale" on a few high profile releases to see how it'd go (I remember The Saturday's Notorious and Jessie J's Wild, but there were more). It didn't work. It turned out to only slightly boost total sales while destroying the peak. So, all the artists who released their leads on OAOS had the next single rolled out traditionally to compensate. By the time Hard Out Here dropped, the OAOS system had proved ineffective and her label should have just done the pre-order buildup

Thank you so much! I had no idea it used to work like this