bjorn Posted 16 hours ago Posted 16 hours ago Popular Swedish fashion influencer Matilda Djerf who recently worked for Rhode by Hailey Bieber has been exposed by Swedish media for bullying and harassing her employees. 11 employees left her company Djerf Avenue in 2024. In 2023 she made the Forbes 30 under 30 Influencer list. Her company is valued $35 million I put the allegations in spoiler as it can be triggering Spoiler One former employee said: 'Every day is psychological terror in that office. It's the absolute worst workplace I've ever been at.' - One model was called 'so ******* fat' when photos didn't meet her expectations. - One employee revealed that Matilda has a private toilet, used only by her and her "favorites." When a sign fell, an employee was forced to clean it for using it. - Several former employees have shared that working at Djerf Avenue led to panic attacks, anxiety, and sleep issues. One employee described her first panic attack after being yelled at by Matilda Djerf, leaving her shaking and crying. These encounters were frequent at the office. - Matilda would allegedly line up her employees and shame them, telling them they're not good enough. She would also allegedly make fun of her employees who would use public transport to work, calling it "disgusting" one of her employees stated. - One employee stated that they were forced to work overtime or else they would not get acknowledged by Matilda in the office as they allegedly were considered to be of "lower rank." the expose with eng subtitles Her campaign for Rhode https://www.instagram.com/p/DDH7Ib-OzeR/?igsh=MXRwNm50aTJmeXNzeA== her insta apology post https://www.instagram.com/p/DDsAp6CIpyN/?igsh=Znlta25vMzcxZHBq
LittleStarmen Posted 16 hours ago Posted 16 hours ago and now she is more famous coz she is exposed lol
YourFavoriteWeapon Posted 16 hours ago Posted 16 hours ago And now she's working with racist homophobic pdf Hailey Bieber, who is surprised? 1
Pavement Princess Posted 3 hours ago Posted 3 hours ago Lmao reading this on ATRL is wild. She's been very big in that whole clean girl euro circles of fashion, but she's definitely been falling off. Crazy how she's being exposed for calling girls fat when she's based her brand on size inclusivity & sustainability, just goes to show how these brands truly are in it for the money and not for the cause.
TryMe Posted 1 hour ago Posted 1 hour ago TikTok has been eating her up. They have been going through all the old content and it finally clicked - the eyes never lie. Her employees have a certain fear in their eyes. She keeps on pressing them to let everybody know how much fun it is to work for her... Major brands can survive these kind of media attention but I won't think she can ever recover from this.
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