What's stopping Tyla from becoming a bigger pop star?

[magazine]

I'm not really into the music, but that's not the point. There's a bunch of successful artists that make terrible music.

 

The thing is: luck. She needs luck and money. Just like everybody else  That's really it. There's nothing else to it.

[JustHoran]

3 minutes ago, PrettyHurts said:

Her brand is sexy foreign singer with star quality and a feisty personality. She very much fits the Rihanna mold. 
 

 

She's a not as good Rihanna and that's the problem. She doesn't have any of Rihanna's star quality if you ask me.

[theweekend]

the music is not as good as herself. she can serve some good songs but they're not trendy/catchy.

[lilrobomonster]

5 minutes ago, Dialamba said:

This year alone we've had four new breakthroughs in the pop girl space with Sabrina Carpenter, Chappell Roan, Gracie Abrams & Charli XCX 
 

Why rushing ? When most of them took several years to smash, tyla is still young. 
 

also she's not white, yes there are Doja/SZA but they're black Americans. Tyla is 100% African and she doesn't make pop or r&b songs, the fact she smashed with water was pure luck + P2S is slowly rising but I don't see why she should suddenly become one of the biggest artists when that's not how things work nowadays. 

Exactly! Sabrina, Chappell, and Charli have been in the scene for a decade (some more) and only became *stars* this year. Give it time!

[toy soldier.]

Better music.

 

As somebody said Been Thinkin' is a good start to build upon.

[Helix]

It's the music. She has pretty much everything a well rounded popstar needs to bring to the table. Her music is just not mainstream enough in order to click with the public.

So she has two options; stick to her sound and carve herself her own niche (and maybe with luck still get another huge smash) or switch her sound up a bit like Rihanna did after the follow up to Pon de Replay underperformed. First route would probably make her more authentic but idk if it will be the best decision for her career.

 

I actually see a lot of similiarities between her and Rihanna, so I can totally imagine her having huge success if she plays her cards right.

[gui_eda]

For me, at first time, I'm was very negative with Water because I don't hear with attention the song, like a "radio mode", when you simply pass the track. But when she made Truth Or Dare, I back to Water to listen and finally realize her talent.

I'm not any expert in music but when a track give me a smile, I put all my coins in this. It's the same thing that I do with Rêve last year.

Back to Tyla: Truth Or Dare, for me, with ART are the bests songs that she made in first half of this year, the album is really really good. I have no doubts Spotify will put her on my Wrapped with Artist of the Year.

Other musicians like Burna Boy, Rema, WizKid, brought the afrobeats to the world, they are awesome artists but they don't do the same hype right now with Tyla. She is cute, funny, beautiful and talented, but the people still don't hear these genres everyday (ex: Brazilians with latin music, It's so hard to bring artists from Argentina, Colombia, Mexico to people here). So, in my opinion, is more related to what the people hear, now Chappell, Billie and Sabrina are on other status.

Jump is another good track that could be the "new Water". Breathe Me is perfect, the video and the song (I heard almost 20 times in a day!) and Push 2 Start could be a Summer Song for us.

She made a good start, the people like her, but needs some time to put her on the top. One year? Two? I don't know, but personally I like her, her style and her music.

[Draper.]

40 minutes ago, PrettyHurts said:

I don't know but it's really annoying. And I don't agree that she needs to make more American sounding music. Truth or Dare and Jump could and SHOULD have smashed in the US. I could easily hear them on the radio. I am praying Push 2 Start actually takes off 

Right, specially with the great longevity Essence and Free Mind showed just some years ago. She can diversify her sound and try different things but she should never drop her original sound because that's what makes her special. Rihanna never dropped dancehall entirely and it was always a way to make a splash when things were not going the right way (Rude Boy, Work).

[dumbsparce]

Also, every song of hers I've heard has choir in it. Idk if that's an integral part of afrobeat music but she has to drop it asap. It just doesn't work for a solo pop girl whose music is full of sexual innuendos. It makes the songs sound childish and it's off-putting in general.

[Mocha]

ampiano music is not as commercial as pop yet. Give her time, her GGGB is coming 

[Princess Aurora]

She's getting there actually

[ChooseyLover]

I do think it's the music... and I say this while also believing her debut album is better than 90% of the other major pop girlie releases of the year.

She needs to release the right song at the right time and it will take her on a whole nother level, I'm so certain of it.Something insanely catchy with international appeal while also maintaining that very local and proud South African essence as the cornerstone of her brand. She can do it and she will do it.

Edited 3 hours ago by ChooseyLover

[commander]

Push 2 start is actually a banger. But I do agree that she would benefit from working with more mainstream producers

[Khal]

Taylor Swift hasn't yet declared it under the influence of weed.

[Robyn.]

Push 2 Start is better than Water, let's start with fact.

 

As for her, she's still pretty faceless I'd say. 

[Bloodflowers.]

She is super flat. Nothing interesting about her to become a devoted fan. 

 

I see people comparing her to Rihanna, but while Rihanna had that same problem during her mixtape eras before she became a STAR when Umbrella dropped, Tyla would need to work hard on her rebrand and make better music for that to work out. 

 

[Bey_Rihstan]

All this beating around the bush 

 

she's an African artist that does amapiano/african influenced music. Very rarely does it consistently do well globally. The day she decides to put more pop/R&B flair into her music and not into a song here and there, she'll take off

Edited 3 hours ago by Bey_Rihstan

[massenlight]

she doesn't want to compromise her authencity for faceless hits

[bielneira]

"PUSH 2 START" is coming!

[collin]

2 hours ago, havewemet said:

I wish Been Thinking had been her breakthrough moment. That's when I discovered her and I have never felt so sure that someone was destined for stardom. Loved the sound, incredible presence on camera, really fresh looks and choreo. I also think it should have been included on the debut album because it sounds nothing like Water and that seems to be the biggest critique people have of her - that all her songs sound the same. I don't necessarily agree but I do think she needs to take some bigger swings on her upcoming releases.

 

Would love her to pull a Dua and hop on a couple DJ features to get her name out there more before her next album.

 

 

 

I totally agree. I have not liked anything as much as this song and was really hoping they'd re-release it after Water, but even beforehand they didn't do near enough to promote this or any of her singles, really.

 

The missing components are:

- Promo, which she has been unable to do properly due to her injury, but also her label is definitely slacking at giving her proper pushes in the right places like radio and streaming 

- The right songs, of which she really needs crossover hits friendly for a global audience a la Rihanna 

 

That's really all.

[CristianGarcia]

1. No ear for hits - She already had high budget MVs and good backing before Water. It's just nothing was sticking because the music hasn't been good. Seems like Water was out of pure luck. 
 

2. Personality is like dry wall - Nothing she says is inspiring, or makes you feel happy for her. She's snotty and air-headed and seems like she's just "enjoying the ride". Rihanna was very enthusiastic and that was a big selling point for her even from the beginning. 
 

3. No evolution - Aside from being uninspiring she's also very boring. It's the same thing over and over. The song sounds the same, the moves are the same, the look is the same. 
 

4. No charisma- It isn't giving mini-Rihanna, it's giving a scene on an episode of Empire…. Just cheesy, unbelievable and just… there. 

Edited 1 hour ago by CristianGarcia

[chaklux]

I love her and I'm rooting for her but I think she needs to appeal to the black American audience in the US for her to eventually blow. As a person of colour , unfortunately, you are at disadvantage already by virtue of that compare to other artists. But if you are lucky to click with the black American audience , they keep rooting for you and supporting you and give you some consistent success till the world eventually join them , if you are lucky . Destiny child, Usher, Michael Jackson, Rihanna, etc started off with predominantly urban fanbase first . But she seems to be having issues with black Americans and they don't like her , I could be wrong though. I wish her the best . 

[stars]

Honestly there's no secret formula for crafting a pop star in today's music climate. What worked in the past is barely working now—it's all about luck.

[MatiRod]

She needs to branch out in terms of sound. Right now she's a one hit wonder (which is a great thing to be, mind you, most people never get close to 1/10th of a hit in the first place). 

 

If we are comparing her to Rihanna which I know a lot of people have done, her "SOS" needs to come next. Take what was great about her breakout hit, that it was catchy and danceable, and put it in a different sound.

[fememeist]

3 hours ago, PrettyHurts said:

Her brand is sexy foreign singer with star quality and a feisty personality. She very much fits the Rihanna mold. 
 

 

What surprised me about her was in an interview, where she says she never cussed because she's a super religious girl. It made me laugh bc it gave me Phaedra Parks RHOA S3 teas

Edited 19 minutes ago by fememeist