Why did the UK abandon Madonna all of the sudden in only 3 years?

[constantinople]

During the 2000s, Madonna was still hugely sucessful in the UK, as she's always been: Five #1 singles (American Pie, Music, Hung Up, Sorry and 4 Minutes), and fifteen top 10 hits in 9 years (2000-2009). Three years later, she returned with "Give Me All Your Luvin'", but it peaked #37 in the UK, despite of being a radio-friendly song and she was selling out concerts there with her MDNA World Tour.

 

Why did the UK abandoned her in only three years???

[LG7]

because she started throwing rubbish and **** all over her own legacy

[Damien M]

Ageism. (Lack of) BBC Radio 1 playlisting. Decline in quality of singles. etc.

[Prodigal Self]

She dropped that fake sad accent

[Donquizote]

Because MDNE is her worst album and it's downhill from there

[constantinople]

2 minutes ago, Donquizote said:

Because MDNE is her worst album and it's downhill from there

the singles are bops tho

[Mr. Blue_Shirt]

British people went into a new decade and decided not to take Madonna with them

 

[Scandalous]

34 minutes ago, constantinople said:

she returned with "Give Me All Your Luvin'"

you answered your own question

[Stankonia]

26 minutes ago, constantinople said:

the singles are bops tho

Are they tho

[itshyolee]

16 minutes ago, Scandalous said:

you answered your own question

Ntm on the most underrated and under-appreciated bop of 2012! 

[bestfiction]

The MDNE era promotion was solely revolving around the Superbowl, which was obviously not interesting for the UK audiences. And then when Madonna went out of her way to promote herself during the Rebel Heart era, BBC Radio 1 has already stopped playing her 

[Scandalous]

12 minutes ago, itshyolee said:

Ntm on the most underrated and under-appreciated bop of 2012! 

it's a bop to us girls who get it but the GP would never appreciate something like that even with a Oinka verse

[TeeJay]

58 minutes ago, constantinople said:

the singles are bops tho

The singles are literally the worst songs on the album.

[Popboi.]

It's not that simple. In UK before the mid 2010s you needed preorders to chart high (even if the song would go top 10 and sink ship the week after), she did not have that for Give Me All Your Luvin (it would've extremely likely gone top 10 had it been released like any of her other previous singles), or any other single from MDNA for that matter. Living for Love had a couple weeks, which is why it charted higher, but by 2015 streaming started to matter a lot - and we all know how streaming is NOT veteran artists friendly.

 

Very few singles did good without preorders back then, for instance 4 Minutes only went #7 and rose to #1 once the preordered CDs came out.

[ICLDXU4HS]

Have you heard the song?

[Sugar-Rush]

Because she released GMAYL as the lead single instead of Love Spent

[Shimenawa]

I think the decline in music quality was the main reason. MDN/A marked the turn into a legacy artist

[LikeATattoo]

2 hours ago, Donquizote said:

Because MDNE is her worst album and it's downhill from there

As a non-fan who is trying to understand Madonna a bit more and wading through her catalogue, I have to ask:

 

Is MDNA really her worst ever studio album? Where do Hard Candy, Rebel Heart, and Madame X fall in that ranking?

Edited 29 minutes ago by LikeATattoo