Disney, Warner and others return to X after a year boycott

[shyboi]

X's former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lionsgate Entertainment, have resumed ad spending on the platform this year.

 

These brands, along with Apple, paused their campaigns in November 2023 after their ads appeared next to antisemitic content and hate speech, exacerbated by X owner Elon Musk endorsing an antisemitic conspiracy theory, which spooked many advertisers.

 

But the 2024 elections may force some brands to recalibrate their cautious approaches to X given Musk's close ties to President-elect Donald Trump.

 

"X's owner now has the ear of the president-elect, a man who has a long history of helping his friends, and punishing his enemies," said Max Willens, senior analyst, at Emarketer. "

 

"This suggests that X might move to a long-tail advertiser strategy, " said Meghan Fraze, chief product officer, of MediaRadar. "This would benefit new brands that are looking for ways to connect with audiences without the intense competition. As X evolves, it could be forging an ad model that's less dependent on the usual suspects."

 

A spokesperson from IBM told ADWEEK its approach to X has not changed. Comcast, Disney, and Lionsgate did not respond to media requests. Warner Bros. Discovery did not respond with an official comment before publishing.

 

 

 

source

 

Edited 2 hours ago by shyboi

[getBusy]

They switched as soon as Elon got direct line with the future President. 
 

Disgusting. 

[shyboi]

Just now, getBusy said:

They switched as soon as Elon got direct line with the future President. 
 

Disgusting. 

 

Apple will be back soon too

[Apolonio ₃₄]

*******

[Onyxmage]

Disney returning to the KKK website doesnt surprise me one bit.  

[Katamari]

oh goodie more ads  

[Into The Void]

I mean it's just more used than Bluesky no one even knows it

[Devin]

are we even surprised lol.

[Illuminati]

Well it's over

[LustSpell]

Reminds me of the pride month thing of everyone swapping on July 1st  They only "boycotted" unless Kamala won, then they'd continue as if they were paragons or something. Corpos being corpos

[Achilles.]

I don't understand why ATRL or tumblr have had such difficulties getting advertisers in the past because of people posting adult content but somehow twitter can be flooded with hardcore porn and major corporations still advertise on there and brands put the twitter logo in all their commercials and whatever.

[NEUTRON]

Good for them. I'm cool on ad-free Bluesky