single Perrie - "Christmas Magic"

[tbhmatt]

Out on Friday 15th November

 

Full snippet:

 

 

Edited 13 minutes ago by tbhmatt

[mylicious]

could be a hit

[Mr.X]

I bloody loathe christmas music... jesus ******* christ

[tbhmatt]

It sounds like a bop and does sound like a much better Christmas song than One I've Been Missing. 
 

Releasing a random Christmas song in the middle of an attempted solo album roll-out is a…. choice… but I think this could be a hit for her. The UK does eat up some cheesy Christmas songs. 

[Spicy Pisces]

Nothing stuck and now she's going for the niche Christmas song for a boost. Wish her luck though, sounds cute

[tbhmatt]

Full snippet here. It's giving the British "Underneath The Tree" and I lowkey think it fits in nicely with other modern Christmas classics (One More Sleep, Santa Tell Me etc)

 

This unironically being her best song yet is a scream. I do hope it does well.

 

 

[Romova99]

No one from LM besides JADE had anything new, different and/or interesting to bring to the table huh.

[superglowy]

The cover is giving 'Emma Bunton'.

 

[sh0ckw4ves]

6 minutes ago, superglowy said:

The cover is giving 'Emma Bunton'.

 

 

[Gelato]

what's the strategy here? 

 

it sounds decent but it's no santa tell me (aka the only christmas song i really choose to listen to)

[superglowy]

36 minutes ago, Gelato said:

what's the strategy here? 

 

it sounds decent but it's no santa tell me (aka the only christmas song i really choose to listen to)

Radio seems to love Perrie here in the UK so this getting blasted all over Capitol for the next month and a half keeps Perries name out there till it's time for Single #4 next year.

[Dula Peep]

i had hope for her 

 

Unfortunately she took the Ed Sheeran route 

[KKKIMO92]

It sounds like a hit, tho Christmas songs takes a few years to hit. Ariana's and Kelly's took at least 5-10 years to become a proper hit.

[glitch]

She kinda looks like she's wearing invisalign in that cover 

[tbhmatt]

40 minutes ago, KKKIMO92 said:

It sounds like a hit, tho Christmas songs takes a few years to hit. Ariana's and Kelly's took at least 5-10 years to become a proper hit.

Can't really compare, to be fair. Streaming is much, much, much bigger now than it was when those songs were released. All this needs is a few Spotify playlists or a viral Tik Tok trend and it's a certified guaranteed annual smash. 
 

Not saying that either of those things are bound to happen as people obviously need to like the song and it needs playlist support first and foremost, but my point is it's much easier now to get an "instant" hit (of any description) compared to 2013/2014

[The Slayer]

Already outsold One I've Been Missing!

[Red Velvet]

The cover art is tragic

 

I don't see it doing well as she probably has no music video and has already exhausted all promotion on the previous 3 songs. 

[WERKER]

Just to lower expectations - this was recorded two weeks ago and is very unlikely to have a music video or a huge push. I'm sure Capital and radio will play it and she'll perform it at JBB. It's just another nice gift for us Pez stans. I like how it sounds!

[tbhmatt]

Didn't someone say Perrie was recording a music video in December? Could it be for this and they will just release it a bit closer to Christmas? 
 

Honestly, if this song does well, it won't peak in streams until Christmas Day anyway so there's really no point in worrying about streams or chart positions etc in Mid November. 
 

Christmas music doesn't begin to pick up heavy steam until December, so releasing it now to try and gain some attention so it gets added to the playlists before December would be ideal. If it's not too late to be added to Christmas playlists, of course. 

[alexaalto]

well it is kinda good thing to keep up realising music during the christmas freeze with a christmas song when they usually start being popular among the artist every year during christmas freeze. little mix OIBM gained around over 8 million streams last holiday season for example which is insane for a song that is pretty "unknown" but even i heard it on the radio at the mall/store yesterday which was so weird haha. they are the songs to go back every year more or less for most people. hopefully this will be a cute yearly hit for her

[Laura Palmer]

 

[tbhmatt]

Out now in Aus/NZ, what does everyone think?