duybeeGAshantiGA Posted October 20 Posted October 20 (edited) We all saw with our own eyes how the Weeknd cheated with his Youtube views for his lead single recently. The videos gained tens of millions views in the first few days due to being an ad on Youtune aka a form of autoplay. I remember his video got like over 40M views in the first 2-3 days but when they stopped the fraud the views suddenly stopped increasing. Now after over a month after release its views are at 52M views. Embarrassing. Everytime the ad pops up over other videos it counts as a view. The viewer doesnt even want to watch it. And now, Rosé and Bruno Mars' new video is using the same tactic to increase views. Edited October 20 by duybeeGAshantiGA 3 1
Sailor Moon Posted October 20 Posted October 20 artists have been doing ads for .. a decade now? it's nothing surprising. There are kpop videos with over 200M views, and 90% are literally views from ads. there are so many artists doing autoplay on spotify too, people were accusing sabrina of autoplaying feather and nonsense, calling her a flop, and now she's artist of the year .. not sure why people are still arguing over this when every artist does this now. 4 2
Odette Violet Posted October 20 Posted October 20 This is the same as autoplay in spotify tho. Big artists like in the OP don't needs it so this is quite unlikely for them to do when they have the fanbase already
Zaram Posted October 20 Posted October 20 Ads on YouTube are quiet common for MV. I don't see the problem. It's just promotion.
Sheep Posted October 20 Posted October 20 (edited) This is actually something I'm relatively informed on. Google/YouTube has actually made some changes in the past few years to obscure exactly how/why companies do this. It's a MASSIVE revenue generator for the company. YouTube only ever counts a view if somebody watches 30 or more seconds of a video, if the video is shorter than that, the entire video needs to be watched to count a view. Every advertisement longer than 30 seconds on YouTube also has the option to skip after 5 seconds. In theory, the system should be immune to abuse by record labels and the only views generated from it should be from people curious enough to stay 6x longer than they need to. Companies throw bottomless pits of money at this type of promotion because it's infinitely scalable and also not covered under any payola laws. Music videos were always meant as a form of promotion and in the pre-youtube days would often be used for album advertisement spots on TV, extending them to be both an advertisement and counted like any other not on-demand stream is actually the industry adapting in a really smart way. How does The Weeknd get 40m fake views and some kpop videos hundreds of millions then if it's built to be abuse-proof? The video ads you see on non-YouTube websites are often serviced by the largest advertising company in the world, Google, using this skippable long form ad system(formerly called TrueView, now just called YouTube to add confusion and make it harder for the general public to catch on). In particularly shady cases which Google promises ( ) they actively combat and ban the associated websites and ad accounts for doing, these videos aren't just plastering a random news website, but are intentionally hidden and muted so that the few minutes it takes to read a web page can guarantee a view on the advertised videos. YouTube ads are highly targetable and it's easy enough to intentionally serve these ads to sites participating in the abuse. Google continues to make moves publicly to pretend they're upholding the validity of views(such as banning ad views from securing you a spot on their music charts, which is why certain acts will get 10s of millions of views in a day and barely be charting, or cracking down on hidden video ads), but the fact of the matter is that almost all of their money not just on YouTube but across all sectors is driven by advertising, the more of this premium, more expensive style of ad with the skip button that they sell, the more profitable YouTube becomes. It's actually ignited huge scandals more than once because the legit, non-botted ways to farm youtube views without somebody ever seeing the video get non-music advertisers caught in the crossfire, several of the metrics used to measure a video campaign's effectiveness like watch time and overall impressions are grossly inflated when these fake views are generated, those inflated metrics make the ads even more in-demand, real crack downs would hurt YouTube's bottom line. 30 minutes ago, Odette Violet said: This is the same as autoplay in spotify tho. Big artists like in the OP don't needs it so this is quite unlikely for them to do when they have the fanbase already We've all seen the kpop website quit lying, it's most prevalent with a specific handful of gen 3 and 4 groups who are VERY established. Edited October 20 by Sheep 2 3
laqqinq Posted November 7 Posted November 7 On 10/20/2024 at 1:49 PM, Sheep said: This is actually something I'm relatively informed on. Google/YouTube has actually made some changes in the past few years to obscure exactly how/why companies do this. It's a MASSIVE revenue generator for the company. YouTube only ever counts a view if somebody watches 30 or more seconds of a video, if the video is shorter than that, the entire video needs to be watched to count a view. Every advertisement longer than 30 seconds on YouTube also has the option to skip after 5 seconds. In theory, the system should be immune to abuse by record labels and the only views generated from it should be from people curious enough to stay 6x longer than they need to. Companies throw bottomless pits of money at this type of promotion because it's infinitely scalable and also not covered under any payola laws. Music videos were always meant as a form of promotion and in the pre-youtube days would often be used for album advertisement spots on TV, extending them to be both an advertisement and counted like any other not on-demand stream is actually the industry adapting in a really smart way. How does The Weeknd get 40m fake views and some kpop videos hundreds of millions then if it's built to be abuse-proof? The video ads you see on non-YouTube websites are often serviced by the largest advertising company in the world, Google, using this skippable long form ad system(formerly called TrueView, now just called YouTube to add confusion and make it harder for the general public to catch on). In particularly shady cases which Google promises ( ) they actively combat and ban the associated websites and ad accounts for doing, these videos aren't just plastering a random news website, but are intentionally hidden and muted so that the few minutes it takes to read a web page can guarantee a view on the advertised videos. YouTube ads are highly targetable and it's easy enough to intentionally serve these ads to sites participating in the abuse. Google continues to make moves publicly to pretend they're upholding the validity of views(such as banning ad views from securing you a spot on their music charts, which is why certain acts will get 10s of millions of views in a day and barely be charting, or cracking down on hidden video ads), but the fact of the matter is that almost all of their money not just on YouTube but across all sectors is driven by advertising, the more of this premium, more expensive style of ad with the skip button that they sell, the more profitable YouTube becomes. It's actually ignited huge scandals more than once because the legit, non-botted ways to farm youtube views without somebody ever seeing the video get non-music advertisers caught in the crossfire, several of the metrics used to measure a video campaign's effectiveness like watch time and overall impressions are grossly inflated when these fake views are generated, those inflated metrics make the ads even more in-demand, real crack downs would hurt YouTube's bottom line. We've all seen the kpop website quit lying, it's most prevalent with a specific handful of gen 3 and 4 groups who are VERY established.
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