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Toronto Eras Tour dates to have economic impact of more than $282 million


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Posted

Taylor Swift is expected to inject hundreds of millions of dollars into Toronto's economy when her record-busting The Eras Tour comes to Toronto next month, according to a new report released Tuesday.

 

According to Destination Toronto, a marketing organization for the city's tourism industry, the U.S. superstar's two-week visit is expected to have an economic impact of more than $282 million, which includes more than $152 million in direct spending. 
 

That means approximately 240,000 concertgoers, according to the agency, and more than 60,000 fans gathering at the pre-concert palooza Toronto's Version: Taylgate at the Metro Toronto Convention Centre across all six shows.

 

There has been a clear economic boost in cities whenever Swift visits, also known as Swiftonomics. Her two Denver concerts last year reportedly added $140 million (U.S.) to the state's GDP where fans spent an average of $1,327 on show-related expenses. In Philadelphia last year, Swift's visit contributed to the city's strongest month for hotel revenue since the onset of the pandemic. In Chicago, three concerts helped break that city's hotel revenue record.

 

https://www.thestar.com/news/gta/heres-how-much-taylor-swift-is-expected-to-boost-torontos-economy/article_85c00fb2-871b-11ef-8a17-f7d6724f2c88.html


She's coming. 
 

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Posted

But no cultural impact? :ryan3:

  • Haha 1
Posted

Personally we are leaving the country a for the week and renting our apartment out to someone visiting for the concert. So it is helping me financially at least.

Posted

How could this be? I was told she was in decline?

Posted

We're still in taylormania

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