single Tate McRae - "2 hands"

[Catch22]

32 minutes ago, halcyonday said:

Lowkey her best song ever.

 

The Think Later haters have been real quiet today........

 

 

 

Some of us are Think Later & So Close to What lovers and don't need hate in our lives.

 

[Raphy23]

Does this not have playlisting?

 

This is a smash the GP just needs to hear the song!

[XXI.]

A lot of Tate's songs have a similar feel, making it easy to think that once you've heard one, you've heard them all.

 

I don't dislike the song, but when you go through her discography, it starts to feel a bit monotone.

[halcyonday]

10 minutes ago, Raphy23 said:

Does this not have playlisting?

 

This is a smash the GP just needs to hear the song!

82.6M playlist reach now, it had 100M yesterday but dropped already

[orange22]

This is cute. It's not quite "Feel Like ****" caliber though 

 

[Raphy23]

Guys keep streaming and supporting. Here are some hints and tricks I summarized!

 

Boosting streaming numbers for Tate McRae's song "2 Hands" involves leveraging marketing strategies, fan engagement, and platform-specific tactics. Here's how you can make a significant impact:

---

### 1. **Maximize Social Media Promotion**
   - **Create Viral Content:** Use TikTok, Instagram Reels, or YouTube Shorts to create dance challenges, lyric videos, or relatable content that aligns with the song's vibe. Collaborate with influencers or fans for reach.
   - **Engage Directly with Fans:** Run polls, Q&A sessions, or contests about the song, encouraging fans to stream it as part of participation.
   - **Hashtags:** Use catchy hashtags like #2HandsChallenge or #TateMcRae2Hands to trend the song.

---

### 2. **Utilize Playlisting**
   - **Pitch to Curated Playlists:** Reach out to Spotify and Apple Music curators to get "2 Hands" added to popular playlists, such as those in the pop or dance genre.
   - **Fan Playlists:** Encourage fans to add the song to their personal playlists to boost the algorithmic discovery.
   - **Create Themed Playlists:** Build playlists around moods or activities that feature "2 Hands" and share them widely.

---

### 3. **Engage with Streaming Platforms**
   - **Spotify:** Encourage listeners to "like" the track and play it on repeat. This improves its algorithmic visibility and inclusion in Discover Weekly or Release Radar.
   - **Apple Music:** Share links to Apple Music with exclusive visuals or lyrics to attract users.
   - **YouTube:** Ensure the official music video is optimized with tags and promoted alongside lyric or behind-the-scenes videos.

---

### 4. **Leverage Fan Power**
   - **Fan Campaigns:** Organize streaming parties on platforms like Discord, where fans stream "2 Hands" together on loop.
   - **Fan Creations:** Encourage covers, dance routines, or other creative content tied to the song and share it.
   - **Exclusive Content:** Offer special content (e.g., signed merchandise, personal shoutouts) as rewards for high streaming engagement.

---

### 5. **Cross-Promotions**
   - **Collaborations:** Partner with other artists, influencers, or YouTubers to promote the song.
   - **Brands:** Align with brands that appeal to Tate McRae's audience and feature the song in campaigns or ads.

---

### 6. **Optimize for TikTok**
   - **Audio Trend:** Ensure the song snippet is easily usable for TikTok creators and push catchy lines or beats as a trend.
   - **Incentivize Creators:** Partner with big creators to use the song in their content.

---

### 7. **Street Teams and IRL Events**
   - **Street Promotion:**

Quote

 

You're welcome! Let's expand on some of these strategies and dig into even more actionable ways to keep boosting the streaming numbers for "2 Hands."

---

### 11. **Engage Local and Global Communities**
   - **Fan Clubs and Groups:** Mobilize Tate McRae fan groups on platforms like Facebook, Twitter, Discord, and Reddit to organize global streaming initiatives. These communities thrive on collaboration, so propose activities like:
     - Streaming marathons.
     - Coordinated streaming campaigns at specific times to boost rankings on platforms like Spotify.
   - **International Reach:** Translate promotional posts into different languages (Spanish, French, etc.) to appeal to global fans.

---

### 12. **Exclusive Content to Drive Streams**
   - **Release Alternative Versions:** Put out an acoustic version, remix, or sped-up/slowed-down versions of "2 Hands" to attract different listener preferences and expand its appeal.
   - **Behind-the-Scenes Content:** Share how the song was created, including footage from the studio or stories behind the lyrics, to deepen the emotional connection.
   - **Lyric or Visualizer Video:** Create content exclusively available on YouTube, paired with links to Spotify or Apple Music for streaming.

---

### 13. **Music Videos and Cinematic Elements**
   - **Enhance YouTube Presence:** Create multiple versions of music videos—official, performance-based, or user-generated content featuring fan participation.
   - **Themed Challenges in Videos:** Invite fans to submit short clips of their interpretation of "2 Hands" (dances, emotions, or visuals) and combine them into a fan-focused video.
   - **Cross-Platform Promo:** Tease the video on TikTok or Instagram to build hype before releasing it.

---

### 14. **Capitalize on Viral Trends**
   - **React to Trends Quickly:** Monitor platforms like TikTok and Twitter for emerging trends and align "2 Hands" with them. For example:
     - If there's a dance trend, integrate it with the song.
     - If memes are trending, adapt the lyrics or visuals into meme-worthy content.
   - **Holiday Tie-Ins:** With the holiday season approaching, create campaigns tied to themes like reflection or relationships to fit the song's vibe.

---

### 15. **Amplify Through Events and Collaborations**
   - **Pop-Up Events:** Host fan meetups or listening parties in major cities. For example:
     - Collaborate with cafes or local businesses to stream "2 Hands."
     - Offer exclusive merch to attendees who prove they've streamed the song.
   - **Collab With Influencers or Brands:** Partner with fashion or lifestyle influencers to incorporate "2 Hands" into their content (OOTD reels, vlogs, etc.).

---

### 16. **Streaming Platform Optimization**
   - **Spotify Algorithmic Boost:** Encourage listeners to:
     - Add "2 Hands" to their playlists.
     - Use the "Repeat" button while streaming.
     - Listen to the song all the way through without skipping to signal strong engagement.
   - **YouTube Optimization:** Use keywords in the video title, description, and tags to ensure high searchability (e.g., "Tate McRae New Song," "Pop Music 2024," "2 Hands Lyrics").

---

### 17. **Live Performances and Broadcasts**
   - **Live Social Media Performances:** Host live streams where Tate performs "2 Hands" acoustically or answers questions about it. Promote these on TikTok, Instagram, and YouTube.
   - **TV Appearances:** Book performances or interviews on TV shows and streaming platforms with large audiences (e.g., late-night shows, talk shows).
   - **Radio Airplay:** Target radio stations specializing in pop music for airplay. Encourage fans to request the song.

---

### 18. **Merch Bundles**
   - **Streaming Incentive Bundles:** Pair digital downloads or streaming links of "2 Hands" with exclusive merch (e.g., signed vinyl, posters, or limited-edition items). This increases both sales and streaming activity.
   - **Fan Incentives:** Offer fans rewards (shoutouts, giveaways) for sharing proof of their streaming activity.

---

### 19. **Cross-Promote with Other Songs**
   - Use Tate McRae's other hits as gateways to "2 Hands." For instance:
     - Create playlists featuring "2 Hands" along with her other popular songs.
     - Use her socials to link new fans of her earlier tracks to the latest release.

---

### 20. **Paid Collaborations**
   - **Influencers:** Run influencer campaigns where creators across TikTok, Instagram, and YouTube incorporate "2 Hands" into lifestyle content.
   - **Digital Ads:** Use precise targeting for ads on platforms like Facebook Ads, YouTube Ads, or TikTok. Focus on younger audiences who enjoy pop and emotional storytelling.

---

### 21. **Monitor Metrics & Adapt**
   - **Track Performance:** Use Spotify for Artists or similar platforms to monitor where the song is gaining traction and adapt promotional efforts to boost underperforming regions.
   - **Capitalize on Momentum:** Identify spikes in streams (e.g., after a TikTok trend) and immediately double down on related promotions.

---

### 22. **Celebrate Milestones**
   - Announce streaming milestones (e.g., "1 Million Streams Celebration") and tie them to fan-focused events or giveaways to keep momentum going.

---

By consistently engaging fans, leveraging trends, and utilizing the tools and platforms available, "2 Hands" can achieve significant growth. Let me know if you want more strategies tailored to Tate's fanbase or specific platforms!

Top 40 radio airplay can significantly boost streaming numbers for a song like "2 Hands" by Tate McRae due to its broad reach and the powerful feedback loop between traditional media and digital platforms. Here's a deeper dive into **why** and **how** radio spins can impact streaming performance, as well as strategies to leverage this effectively:

---

### **How Top 40 Radio Airplay Impacts Streaming Numbers**

#### 1. **Increased Exposure**
   - **Wide Reach:** Top 40 stations have massive audiences, often reaching millions of listeners in a single day. Regular spins ensure the song gets exposure to both casual listeners and dedicated fans.
   - **Familiarity Breeds Streams:** Hearing a song on the radio multiple times creates a sense of familiarity, making people more likely to stream it on-demand when they remember or recognize it.

#### 2. **Drives Curiosity and Discovery**
   - **Search and Play:** Many listeners who hear "2 Hands" on the radio will search for it on streaming platforms like Spotify, Apple Music, or YouTube to listen again or share it with friends.
   - **Shazam Effect:** When a song plays on Top 40 radio, listeners often use apps like Shazam to identify it. Shazam charts can directly influence streaming algorithms, leading to increased playlist placement.

#### 3. **Influences Streaming Algorithms**
   - **Playlist Boost:** Streaming platforms like Spotify and Apple Music monitor airplay data to gauge a song's popularity. High radio spins can improve the chances of "2 Hands" being featured on editorial playlists like *Today's Top Hits* or *Pop Rising*.
   - **Discovery Tools:** Increased radio play triggers algorithmic recommendations such as *Discover Weekly* or *Release Radar*, introducing the song to more listeners.

#### 4. **Amplifies Cross-Promotion**
   - **Social Media and Streaming Loops:** Fans and listeners often post about hearing the song on the radio, which creates buzz on platforms like Twitter or Instagram. This chatter redirects attention to streaming platforms.
   - **Cultural Presence:** Being featured heavily on Top 40 radio makes the song feel like a "must-hear" moment, encouraging fans to stream it repeatedly to be part of the cultural conversation.

#### 5. **Boosts Chart Performance**
   - **Billboard Hot 100:** Radio airplay is a key factor in the Billboard Hot 100 chart, alongside streaming and sales. A climb on the charts boosts visibility, leading to more streams as fans contribute to its success.

---

### **Strategies to Leverage Top 40 Radio for Streaming Growth**

#### 1. **Pitch to Top 40 Program Directors**
   - Partner with a strong radio promotion team to pitch "2 Hands" as a fresh, engaging track that aligns with the station's vibe and audience.
   - Use data from streaming platforms (e.g., its performance on Spotify or TikTok trends) to demonstrate existing traction and its potential as a hit.

#### 2. **Radio Station Features**
   - **Interviews and Appearances:** Arrange for Tate McRae to appear on popular radio shows to discuss "2 Hands." Live acoustic performances or behind-the-scenes stories create emotional connections with listeners, driving streams.
   - **Countdowns and Promos:** Encourage Top 40 stations to feature "2 Hands" in their countdowns or as a "New Music Alert."

#### 3. **Leverage Airplay on Social Media**
   - **Fan Engagement:** Encourage fans to tweet, post, or tag radio stations when they hear "2 Hands" on air. This creates a buzz that incentivizes stations to play it more frequently.
   - **Behind-the-Scenes Content:** Share Tate's reaction to hearing her song on the radio or post shoutouts to stations that support the track.

#### 4. **Encourage Call-ins and Requests**
   - Organize campaigns where fans request "2 Hands" on Top 40 stations. When stations see demand, they're more likely to increase airplay.
   - Incentivize fans by offering shoutouts or exclusive content for those who request the song.

#### 5. **Tie-In Promotions**
   - **Exclusive First Plays:** Partner with major stations to debut the song or run exclusive promotions. For instance, a contest where listeners win merch or tickets for Tate McRae's concerts by streaming and requesting "2 Hands."
   - **Radio Streaming Parties:** Stations often host events like virtual streaming parties where they play the song and encourage listeners to keep streaming it after.

#### 6. **Monitor and Build Momentum**
   - **Track Airplay:** Use tools like Mediabase or Nielsen BDS to monitor which stations are spinning "2 Hands" and where it's gaining traction.
   - **Target Hot Markets:** Focus additional promotions in cities where the song is already performing well on radio, reinforcing airplay with local events or campaigns to boost streaming in those areas.

---

### **Why Top 40 Airplay Matters for Pop Songs**
Top 40 radio stations are gatekeepers for mainstream pop success. Airplay gives the song legitimacy and ensures it reaches a broader, sometimes less digitally-active audience who might not discover it on streaming platforms alone. This cross-pollination between traditional and digital media creates a powerful cycle:

1. **Radio introduces the song.**
2. **Listeners stream it.**
3. **Streaming success reinforces radio play.**
4. **Chart performance improves, leading to more streams.**

By carefully aligning radio promotion with streaming strategies, Tate McRae's "2 Hands" can experience a surge in visibility, streams, and cultural impact.

 

@Supervillainplease forward to her team.

Edited Sunday at 05:14 PM by Raphy23

[mariam]

2 hours ago, halcyonday said:

82.6M playlist reach now, it had 100M yesterday but dropped already

that's cause it left the global top 50 chart  playlists 

[Raphy23]

15 minutes ago, mariam said:

that's cause it left the global top 50 chart  playlists 

Her team needs to get this on Dua level of playlisting. The potential is there.

[makeawish]

uk first look #5! ngl i'd given up

[kellebrity98]

@Supervillain hey diva. can you dm t8 to make tiktok videos and release green light asap xxx

Edited Sunday at 07:15 PM by kellebrity98

[NewStanner]

2 hours ago, Raphy23 said:

Guys keep streaming and supporting. Here are some hints and tricks I summarized!

 

Boosting streaming numbers for Tate McRae's song "2 Hands" involves leveraging marketing strategies, fan engagement, and platform-specific tactics. Here's how you can make a significant impact:

---

### 1. **Maximize Social Media Promotion**
   - **Create Viral Content:** Use TikTok, Instagram Reels, or YouTube Shorts to create dance challenges, lyric videos, or relatable content that aligns with the song's vibe. Collaborate with influencers or fans for reach.
   - **Engage Directly with Fans:** Run polls, Q&A sessions, or contests about the song, encouraging fans to stream it as part of participation.
   - **Hashtags:** Use catchy hashtags like #2HandsChallenge or #TateMcRae2Hands to trend the song.

---

### 2. **Utilize Playlisting**
   - **Pitch to Curated Playlists:** Reach out to Spotify and Apple Music curators to get "2 Hands" added to popular playlists, such as those in the pop or dance genre.
   - **Fan Playlists:** Encourage fans to add the song to their personal playlists to boost the algorithmic discovery.
   - **Create Themed Playlists:** Build playlists around moods or activities that feature "2 Hands" and share them widely.

---

### 3. **Engage with Streaming Platforms**
   - **Spotify:** Encourage listeners to "like" the track and play it on repeat. This improves its algorithmic visibility and inclusion in Discover Weekly or Release Radar.
   - **Apple Music:** Share links to Apple Music with exclusive visuals or lyrics to attract users.
   - **YouTube:** Ensure the official music video is optimized with tags and promoted alongside lyric or behind-the-scenes videos.

---

### 4. **Leverage Fan Power**
   - **Fan Campaigns:** Organize streaming parties on platforms like Discord, where fans stream "2 Hands" together on loop.
   - **Fan Creations:** Encourage covers, dance routines, or other creative content tied to the song and share it.
   - **Exclusive Content:** Offer special content (e.g., signed merchandise, personal shoutouts) as rewards for high streaming engagement.

---

### 5. **Cross-Promotions**
   - **Collaborations:** Partner with other artists, influencers, or YouTubers to promote the song.
   - **Brands:** Align with brands that appeal to Tate McRae's audience and feature the song in campaigns or ads.

---

### 6. **Optimize for TikTok**
   - **Audio Trend:** Ensure the song snippet is easily usable for TikTok creators and push catchy lines or beats as a trend.
   - **Incentivize Creators:** Partner with big creators to use the song in their content.

---

### 7. **Street Teams and IRL Events**
   - **Street Promotion:**

 

@Supervillainplease forward to her team.

Not this Chat GPT promo. Well, I guess that's better than the tactic implemented by her team - nothing

[kellebrity98]

2 minutes ago, NewStanner said:

Not this Chat GPT promo. Well, I guess that's better than the tactic implemented by her team - nothing

can we just not talk about t8hq? i was there in the stationhead streaming party. it lasted for freaking 30 minutes, they did not interact and just left without a goodbye 

[Raphy23]

7 minutes ago, NewStanner said:

Not this Chat GPT promo. Well, I guess that's better than the tactic implemented by her team - nothing

I'm at the gym and I'm shaking in panic. There needs to be more that we can do, if her label isn't going to do anything. Where are the live performances?

[Popboi.]

44 minutes ago, makeawish said:

uk first look #5! ngl i'd given up

UK's first looks always have A LOT of missing streaming, it'll likely debut top 20 unless the song doesn't recover at all.

[makeawish]

5 minutes ago, Popboi. said:

UK's first looks always have A LOT of missing streaming, it'll likely debut top 20 unless the song doesn't recover at all.

they're a mess it's true, disease dropped seven places in the week, but also tate doesn't usually lose more than a couple, it's something to watch

[torontowest91]

it sounds just like her other song... its also find the background track is louder than the lyrics and you can barely hear what she is saying

[kellebrity98]

26 minutes ago, Raphy23 said:

I'm at the gym and I'm shaking in panic. There needs to be more that we can do, if her label isn't going to do anything. Where are the live performances?

okay i will try something

[Raphy23]

8 minutes ago, kellebrity98 said:

okay i will try something

I've been telling tiktok live streamers to play it. It's actually working. I got Malaysia Babydoll Foxx to play it and then her Spotify just autoplayed ioio and a bunch of other Tate songs 

[kellebrity98]

16 minutes ago, Raphy23 said:

I've been telling tiktok live streamers to play it. It's actually working. I got Malaysia Babydoll Foxx to play it and then her Spotify just autoplayed ioio and a bunch of other Tate songs 

oh  I've done something different but nvm 

[collin]

There is no point in promoting this hard into the Christmas freeze, any bigger promotion needs to come in the new year.

[Musicmajor]

Initially, I thought it was underwhelming and sounded like her other stuff but tell me why its been days and the hook has been stuck in my head like CRACK. Also, sounds magical in the gym. 

[kellebrity98]

9 minutes ago, collin said:

There is no point in promoting this hard into the Christmas freeze, any bigger promotion needs to come in the new year.

no, she should follow Sabrina's promo plan and drop "A 2 Hands Christmas"

[Raphy23]

56 minutes ago, kellebrity98 said:

oh  I've done something different but nvm 

Anything works at this point

[kellebrity98]

10 minutes ago, Raphy23 said:

Anything works at this point

 

[Raphy23]

5 minutes ago, kellebrity98 said:

 

nooo

 

There are some great remixes out there: