Ger Posted July 20 Posted July 20 The song became a hit largely thanks to the massive hype surround her popularity peak. The song topped the Hot 100 for 2 weeks, but it spent just 5 weeks inside the Top 10. This represented an underperformance compared to her latest almost-consecutive smashes "Anti-Hero" and "Cruel Summer". The former, by the way, marked Taylor's official return to mainstream radio success after several attempts that could not click with GP (her latest being "Delicate" in 2018, back then). Currently, "Fortnight" is freefalling like there's no tomorrow on Pop radio. In fact, today it received the most horrendous update in a single day on the chart's history in which it lost almost 1000 spins in one day (982 spins to be exact), which surpasses Joji's "Glimpse of Us" previous -932 drop. 9 (-1) Fortnight: 8654 (-982) | 17.215 (-2.068) Did Taylor make a mistake choosing this song as a lead single? Or do you think there is no better hit material on the album? 7
Badgalbriel Posted July 20 Posted July 20 The song is mid. Doesn't sound like a hit. And that's ok. Cruel Summer is also still going strong after 5 years. 2 3
Squall Posted July 20 Posted July 20 It simply isn't smash material. I LOVE the song and I still don't blame her for picking it to represent the project but it we were talking in terms of commercial potential, it's obvious songs like Down Bad or Guilty As Sin? would have performed better. 3
Brikenbur Posted July 20 Posted July 20 They're pushing the second single now so of course it's going to "free fall" 2
KatyPrismSpirit Posted July 20 Posted July 20 The song isn't bad but it kinda lacks replay value after a few spins. It lacks production wise tho
My Tears Ricochet Posted July 20 Posted July 20 It's trash, just like the parent album. That's why 4 3 1
Badgalbriel Posted July 20 Posted July 20 Also, the drop on radio is because the second single was just released 2 1
youresotoxic Posted July 20 Posted July 20 such a boring song... need her to just move on from this album 1 1 1
Popboi. Posted July 20 Posted July 20 (edited) They pulled the plug for ICDIWABH, she has way too much going on radio rotation right now with those 2, Cruel Summer and radio still having Anti-Hero highly played. Edited July 20 by Popboi.
Achilles. Posted July 20 Posted July 20 It's kinda the weirdest and most illogical single choice of her career. Feels like they picked it just because Post is on there for 25 seconds. 1
emailmyhearts Posted July 20 Posted July 20 It just wasn't what people wanted, especially for the summer with songs like espresso trending, they wanted cruel summer 2.0. The song is so good though and I kind of understand why she picked it for the lead, its melody is super infectious and while listening to TTPD for the first time I was very meh about it but I found myself constantly going back to it over and over again after a couple listens. Guilty as sin probably had the biggest chance of being successful but ICDIWABH is not a bad single choice either. 2 1
State of Grace. Posted July 20 Posted July 20 (edited) It's a great song but doesn't sound like a smash hit at all, especially in the 2024 soundscape. Deserved Anti-Hero's success for sure. Radio obviously played it simply because it's Taylor, and now they're dropping it like a rock for the new single. Edited July 20 by State of Grace.
modeblock Posted July 20 Posted July 20 uglee song, no melody, boring production, 5/10 bland mess 1 1 1 1
byzantium Posted July 20 Posted July 20 She was trying not to get overexposed and thus chose a non-obvious single choice. Still, it has out-streamed the lead singles from Beyoncé and Ariana. 2 2
LOTF Posted July 20 Posted July 20 It's blatant Lana cosplay without the magic that Lana usually has in her music 3
ATRL Moderator Juánny Posted July 20 ATRL Moderator Posted July 20 It’s a nice song but it’s a bit slow for radio. It’s dropping a lot in favour in the rising second single, and she’s getting played a lot with Cruel Summer and Anti Hero also still charting on overall radio. 3
Miley Cyrus Posted July 20 Posted July 20 (edited) It's faux-deep and trying so hard to be profound. Also, Taylor Swift is no Morgan Wallen Edited July 20 by Miley Cyrus 2 2
wish Posted July 20 Posted July 20 Boring song + Taylor is extremely overexposed on radio right now. Anti-Hero -> Lavender Haze -> Karma -> Cruel Summer -> Is It Over Now -> Fortnight -> Broken Heart back to back without a break is crazy...
Trent W Posted July 20 Posted July 20 It's her best lead since cardigan but not hit material Honestly I don't blame her, not much in the album is hit material, Fortnight was the only thing she could've released as a lead Down bad is the only probable hit the album has left
Patient Zero Posted July 20 Posted July 20 And Fortnight is one of the better songs on the album. So Imagine how lackluster the other 30 tracks are. 1 1 2
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