news Plant-based company celebrates BRAT summer with campaign inspired by Charli XCX album

[mercurialworld]

From The Drum:

Quote

"Girl, it's not so confusing. It's a plant-based bratwurst," says Field Roast, playfully nodding to the hyperpop artist's latest hit.

 

Charli XCX's latest album 'brat,' has taken the internet by storm since its release last month. With its carefree hyperpop bangers like "365," and minimalist lime green album cover, it's become a pop culture sensation, sparking a wave of memes online.

 

Field Roast, North America's leading plant-based brand, seized the "brat summer" trend to showcase its bratwursts with a bold new campaign.

 

The brand kicked off the campaign with a dynamic social media push, tagging Charli XCX and offering bratwurst coupons.

 

"Big cultural moments like this don't happen every day," Jamie Marcovitch, executive creative director at No Fixed Address, said in a statement. "When you see an opportunity where your brand can play a role, you need to act on it. And as far as we're concerned, brat summer is only just beginning."

 

It seems as if Charli has officially taken over for the summer! What other albums/pop culture references have taken over the public consciousness like this in the past?

[Chiidish]

[ICLDXU4HS]

But is brat mother getting paid for that?

 

[Princess Aurora]

Get that promo

[Pendulum]

appropriating Charli's art AND German cuisine? they thought they are that

[Daddy]

[xokuba]

10 minutes ago, Pendulum said:

appropriating Charli's art AND German cuisine? they thought they are that

more like they thought they ate 

 

[xokuba]

3 minutes ago, Daddy said:

Ok, but I would actually buy that if it weren't on a picture disc

[truthteller]

meat, so confusing

[Pendulum]

1 minute ago, xokuba said:

more like they thought they ate 

 

R and T are next to each other on the keyboard. an obvious miss click ty vole

[kataraqueen]

SOPHIE is cackling from the grave I just know she is

[bleuwaffle]

Well, I guess I'm buying another Field Roast holiday meal from them this year