mercurialworld Posted Tuesday at 06:20 PM Share Posted Tuesday at 06:20 PM From The Drum: Quote "Girl, it's not so confusing. It's a plant-based bratwurst," says Field Roast, playfully nodding to the hyperpop artist's latest hit. Charli XCX's latest album 'brat,' has taken the internet by storm since its release last month. With its carefree hyperpop bangers like "365," and minimalist lime green album cover, it's become a pop culture sensation, sparking a wave of memes online. Field Roast, North America's leading plant-based brand, seized the "brat summer" trend to showcase its bratwursts with a bold new campaign. The brand kicked off the campaign with a dynamic social media push, tagging Charli XCX and offering bratwurst coupons. "Big cultural moments like this don't happen every day," Jamie Marcovitch, executive creative director at No Fixed Address, said in a statement. "When you see an opportunity where your brand can play a role, you need to act on it. And as far as we're concerned, brat summer is only just beginning." It seems as if Charli has officially taken over for the summer! What other albums/pop culture references have taken over the public consciousness like this in the past? 1 1 3 Link to comment Share on other sites More sharing options...
Chiidish Posted Tuesday at 06:34 PM Share Posted Tuesday at 06:34 PM Link to comment Share on other sites More sharing options...
ICLDXU4HS Posted Tuesday at 06:42 PM Share Posted Tuesday at 06:42 PM But is brat mother getting paid for that? Link to comment Share on other sites More sharing options...
Princess Aurora Posted Tuesday at 06:45 PM Share Posted Tuesday at 06:45 PM Get that promo Link to comment Share on other sites More sharing options...
Pendulum Posted Tuesday at 06:48 PM Share Posted Tuesday at 06:48 PM appropriating Charli's art AND German cuisine? they thought they are that 2 Link to comment Share on other sites More sharing options...
Daddy Posted Tuesday at 06:56 PM Share Posted Tuesday at 06:56 PM 2 Link to comment Share on other sites More sharing options...
xokuba Posted Tuesday at 07:00 PM Share Posted Tuesday at 07:00 PM 10 minutes ago, Pendulum said: appropriating Charli's art AND German cuisine? they thought they are that more like they thought they ate Link to comment Share on other sites More sharing options...
xokuba Posted Tuesday at 07:00 PM Share Posted Tuesday at 07:00 PM 3 minutes ago, Daddy said: Ok, but I would actually buy that if it weren't on a picture disc Link to comment Share on other sites More sharing options...
truthteller Posted Tuesday at 07:01 PM Share Posted Tuesday at 07:01 PM meat, so confusing Link to comment Share on other sites More sharing options...
Pendulum Posted Tuesday at 07:02 PM Share Posted Tuesday at 07:02 PM 1 minute ago, xokuba said: more like they thought they ate R and T are next to each other on the keyboard. an obvious miss click ty vole Link to comment Share on other sites More sharing options...
kataraqueen Posted Tuesday at 07:17 PM Share Posted Tuesday at 07:17 PM SOPHIE is cackling from the grave I just know she is Link to comment Share on other sites More sharing options...
bleuwaffle Posted Tuesday at 08:35 PM Share Posted Tuesday at 08:35 PM Well, I guess I'm buying another Field Roast holiday meal from them this year 1 Link to comment Share on other sites More sharing options...
Recommended Posts