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What's the benchmark for a Smash album these days?


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Since the music world is becoming more global and doesn't evolve around the US anymore, what's the benchmark for a HIT album these days?

 

2B streams?

5B streams?

10B streams? 

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I think 2b is the minimum 

 

and 5b and over is a huge success but then again one album can cumulate 5 songs with 1b streams each and be 10 tracks long and another can have 1 song with 10b with 31 songs 

 

it depends on number of songs on it

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Looking at the most streamed list on Spotify, I'd say 5 to 7 billion streams is the minimum. But I'm obviously disqualifying any album that is just a collection of singles spanning multiple years, like that Jason Derulo one that came out recently.

Edited by Virgos Groove
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what the equivalent of 20 million copies sold?

 

30 BILLION streams. 

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50 albums on Spotify has +7B streams and 15 albums have +10B streams so i would say 10B for streaming era albums 

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Edited by WildHeart
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i think 2B is good. it's big enough that you can't payola it that far. but that's for spotify only where we can see the numbers. 2B combined is not enough

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15 minutes ago, Virgos Groove said:

Looking at the most streamed list on Spotify, I'd say 5 to 7 billion streams is the minimum. But I'm obviously disqualifying any album that is just a collection of singles spanning multiple years, like that Jason Derulo one that came out recently.

Exactly, no playlists allowed

 

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It depends on the standards per artist tbh. Brat is considered a smash album for charli but for Taylor it would've been the biggest chop of all time

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2 minutes ago, Klein said:

For a smash album? Probably around 8B streams from Spotify alone. 

You mean for streaming era albums right

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2 minutes ago, halcyonday said:

def not 2b :ahh: 

Incoming smash album Smile apparently :ryan3:

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Instead of the total number of total streams, we should look to the amount of streams of the album tracks imo. An album with three huge singles can have a lot of streams in total, but if the album tracks aren't racking up streams either, it's just a string of smash singles or maybe a smash era, but not a smash album. Maybe the treshold should be something like:

 

80% of the album tracks/non-singles reach at least 100 million streams (on Spotify) in the first three months of the album being out

 

This would make TTPD and HMHAS smashes, while ES is a hit, but not a smash. Maybe the details should be different, and of course it should increase as the number of Spotify users increases :cm:

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40 minutes ago, Kiel D-01 said:

10B at least

How many albums have more than 10B Spotify streams? Lol

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23 minutes ago, pavi said:

Instead of the total number of total streams, we should look to the amount of streams of the album tracks imo. An album with three huge singles can have a lot of streams in total, but if the album tracks aren't racking up streams either, it's just a string of smash singles or maybe a smash era, but not a smash album. Maybe the treshold should be something like:

 

80% of the album tracks/non-singles reach at least 100 million streams (on Spotify) in the first three months of the album being out

 

This would make TTPD and HMHAS smashes, while ES is a hit, but not a smash. Maybe the details should be different, and of course it should increase as the number of Spotify users increases :cm:

Not true, an album with longevity >>>>> "first three months" 

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