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Billie Eilish - 'HIT ME HARD AND SOFT'


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Posted
18 minutes ago, Dash_inthedark said:

I think the promo has been very smart and effective. She started the promo gaining 10M followers for that close friends thing. Everyone was talking about it and she announced the album that time too so it was very good promotion. The Billboards all over the world were also interesting and kept people interested cause nobody knew exactly what they were. Then Zane interview that gave the Chihiro sound that's been blasting on TikTok. Coachella Dolab party teasing songs. Rolling Stone huge interview about the album and photoshoot. Tour announcement and sales. Her not giving too much information and doing less time between announcement and release has worked in her favour too, keeping people wondering and wanting to know more. The Fortnite stuff and using that snippet of Chihiro. The hype seems very real to me at least, I see a lot of people that aren't even fans of hers interested. Idk how gp is going to receive it but I've seen positive reactions to the small teasers and snippets she has been sharing so hopefully they love it too. 

As some people already said she is not an artist that makes huge release numbers but usually has a lot of longevity and critic acclaimed albums. She is also an album artist more than a single artist so makes sense the no singles for the album too. And she is a streaming force there's no denying it the numbers she does with only 2 albums and 1 Ep and no new music for a while are insane.

I guess we'll find out how it will perform in the charts in a few days but whatever happens I'm just excited and happy we're getting finally new music from her!

Well put!

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Posted

Has anyone's vinyls ship already? Usually during the weekend before I get a notification for printed label or shipping and somehow HMHAS is the only one that hasn't compared to prior releases by many UMG artists

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Posted
1 hour ago, wish said:

 

Some cute audio clips from Billie's Sirius XM radio show :heart:

 

A few highlights from the thread:

 

  Hide contents

 

 

 

 

 

Not her stanning Bob Marley and Air :jonny5:

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Posted
1 hour ago, Dash_inthedark said:

As some people already said she is not an artist that makes huge release numbers

I agree with your whole post but WWAFA's release numbers were iconic, nobody saw that debut coming :rip:. Both WWAFA and HTE spent 3 weeks at #1 so she makes huge numbers, just not a major Hot 100 force because of radio (we hate you Interscope).

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Posted
2 minutes ago, Gen said:

Has anyone's vinyls ship already? Usually during the weekend before I get a notification for printed label or shipping and somehow HMHAS is the only one that hasn't compared to prior releases by many UMG artists

No, I bought mine from Amazon (Germany) and her French store and both said product will only be sent on the 17th (as they should). 

Posted

The snippets of this have been so good. Actually very hype for this release

  • Like 5
Posted

It's the 13th already in Australia. I think that means we get to stream the album a day earlier or it wouldn't matter? 

Posted
8 minutes ago, TouchinFree said:

It's the 13th already in Australia. I think that means we get to stream the album a day earlier or it wouldn't matter? 

yeah it's midnight local release - so it will be released at 12am 5/17 based on time zone.

Posted
4 minutes ago, dalladallamallamalla said:

yeah it's midnight local release - so it will be released at 12am 5/17 based on time zone.

So I'll be eating lunch.mp3 at 12 am whilst you ******* starve :katie2:

 

 

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Posted
31 minutes ago, TouchinFree said:

So I'll be eating lunch.mp3 at 12 am whilst you ******* starve :katie2:

 

 

well when you put it like that :(

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Posted

This album is 100% hitting me so hard. I can't wait for L'amour and Chihiro. 

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Posted

Apparently there's a video filmed for LUNCH, fueling lead single allegations :rip:

Not a terrible choice to me. I feel like CHIHIRO would be a better one tbh, it's already viral and clearly has the ability to do well on streaming/radio. Awards are also important to Billie/her management and I don't think 🥪 has any potential at winning something like record/song of the year. 
 

The hype is so real and we are getting so close.. I'm scared :jonny5:

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Posted

There is this celebrity "block out" thing happening right now and they're really starting to come after Billie but I believe she's been publicly showing support for Palestine and a ton of causes for years now? Kind of bad timing for her but hopefully it doesn't disrupt her debut too much..

Posted

I have officially and successfully received tickets to an album listening party on Wednesday. Will review and give my thoughts <3

 

I am so excited.

  • Like 6
Posted

I think they're not really going to do singles outside of Lunch, the entire album will probably be pushed and promoted and if fans really latch on to something else they'll put focus on it. 

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Posted

This is going to be huge I can feel it, will be her True Blue 

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Posted
41 minutes ago, valisari said:

I have officially and successfully received tickets to an album listening party on Wednesday. Will review and give my thoughts <3

 

I am so excited.

how?! I thought you couldn't transfer them. I didn't get them for Barclays :(

Posted
7 hours ago, dalladallamallamalla said:

There is this celebrity "block out" thing happening right now and they're really starting to come after Billie but I believe she's been publicly showing support for Palestine and a ton of causes for years now? Kind of bad timing for her but hopefully it doesn't disrupt her debut too much..

Billie was one of the very few celebrities that was quite vocal and showed support in one of the biggest platforms in the world. She will be alright. 

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Posted

less than a week omfg

 

IMG_4272.gif?ex=66428bee&is=66413a6e&hm=

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Posted

the way i want these 4 days to go by fast but that means facing my economics test on Thursday :chick3:

  • Haha 1
Posted

I DONT

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I DON'T KNOW WHAT I THOUGHT

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I DON'T KNOW YOU AT ALL

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I DON'T KNOW YOU

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SOTY

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Posted
1 hour ago, Blackout2006 said:

the way i want these 4 days to go by fast but that means facing my economics test on Thursday :chick3:

LOL me with my Econ final on Friday…Like I want the album so bad but I'm gonna bomb the exam

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Posted

The vocals :jonnycat:

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Posted

Wait that new snippet got me excited,  by no means a Billie fan just a very casual listener but I have to say I'm hyped to see what she brings with this record 

  • Like 4
Posted
2 minutes ago, AnonnonA said:

The vocals :jonnycat:

Oh she's taking it, every single song she has teased so far sounds f****** amazing :WAP:

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