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Billie Eilish - 'HIT ME HARD AND SOFT'


ChapelHooker

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So yesterday we got a youtube short of birds from the listening party, today another one plus a whatsapp poll about favorite lyrics and the dedicated post on the hitmehardandsoft Instagram page (like they did for the first 3 songs)

 

Seems to me like things are starting to get in motion for the song

 

 

 

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I am prepared for a summer where birds of a feather is completely inescapable. Hopefully Sabrina's two songs die down a little in July and we snatch that global Spotify number one. :gaycat:

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I need them to be moving quicker on BOAF. I will never understand music labels unfortunately.

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I thought we were the same (I thought we were the same)
Birds of a feather (birds of a feather), now I'm ashamed
I told you a lie, désolé, mon amour
I'm trying my best, don't know what's in store
Open up the door (blue)
In the back of my mind, I'm still overseas
A bird in a cage, thought you were made for me

 

e8ccc14b203232830e953d24ca5aaf18.gif

 

The way she's unafraid to reference and not to reference in that verse.

 

Edited by G.U.Y_Del_Rey
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2 hours ago, dalladallamallamalla said:

I need them to be moving quicker on BOAF. I will never understand music labels unfortunately.

Her team likes longevity over peaks.

 

It will get promo when streams start to fall more. I can't believe this is comfortably over 300 mil already :rip: 

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31 minutes ago, LostInStereo100 said:

It will get promo when streams start to fall more. I can't believe this is comfortably over 300 mil already :rip: 

300M in a month is INSANE. Like... I don't think some people realize how massive BOAF already is. I see this potentially hitting 2B in the future.

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I feel like she has at least three 1B songs eventually with Lunch, Chihiro, and Birds. Bibleflower may take some time but like i love you it will get there eventually :jonny5:

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1 hour ago, wish said:

300M in a month is INSANE. Like... I don't think some people realize how massive BOAF already is. I see this potentially hitting 2B in the future.

I'm pretty sure 2B will be eclipsed even during the era. I think this will be a 3B song tbh. But that's just me :rip: 

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GLOBAL

 

BIRDS OF A FEATHER - 8.7M (+400k)

LUNCH - 4.1M (+170k)

CHIHIRO - 3.3M (+50k)

 

Fortnight - 3.3M (-100k)

ICDIWBH - 2.3M (=)

 

 

Oh, maybe Billie is back at #1 album ? :WAP:

Edited by whatyouwant_
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Just now, whatyouwant_ said:

GLOBAL

 

BIRDS OF A FEATHER - 8.7M (+400k)

LUNCH - 4.1M (+200k)

CHIHIRO - 3.3M (+100k)

 

Fortnight - 3.3M (-100k)

ICDIWBH - 2.3M (=)

 

 

Oh, maybe Billie is back at #1 album ? :WAP:

Dancing Queen Happy Dance GIF

 

oh yeah!

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Variety - The 20 Best Albums of 2024 (So Far)

https://variety.com/lists/best-albums-2024-so-far/

 

Billie Eilish, 'Hit Me Hard and Soft'

 

"Subtle blockbuster" may seem like an oxymoron, but Eilish's third full-length album has managed to hold onto a spot near the top of the album chart week after week — it's one of the year's most obviously unqualified successes — without ever really getting in your face. Whatever equanimity the title promises, this one is definitely about the soft sell, not the hard one. Maybe there was one exception to that bold no-bangers policy, "Lunch," with a big bass sound and saucy lyrics designed to cunningly linger in the 2024 pop zeitgeist. But everything else here feels about 50 shades of low-key, and always transfixingly so, in her and Finneas' no-skips smorgasbord. Eilish is the only pop star who managed to have three huge streaming songs simultaneously this spring, as the audience quickly embraced not just "Lunch" but "Birds of a Feather," the rare ray of pure sunshine on one of her records, and "Chihiro," as close as she's come to a progressive R&B cut. Some of the best tracks on the album are mini-suites in which the dynamic duo offer intriguingly bifurcated tracks, like "Bittersuite" and the haunting closer "Blue." Thematically, too, she's far from a one-trick pony, knocking off tunes about body image, stalkers, true love with a shelf life, and summer sadness. We don't see the punches coming, but she keeps on hitting us with her best shots. —Chris Willman

Edited by Dash_inthedark
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BIRDS pulling almost 9M streams on Spotify in its 41th day, insane :dies:

great longevity for LUNCH and CHIHIRO too, if keep that way both are on track to 1 billion.

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POP:
31 25 BILLIE EILISH BIRDS OF A FEATHER 2486 1686 800 8.317

+163 Spins
+98 Bullet
+0.430 Audience

 

HOT AC:
47 44 BILLIE EILISH BIRDS OF A FEATHER 242 152 90 0.768

+22 Spins
+5 Bullet
+0.039 Audience

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POP:
14 14 BILLIE EILISH LUNCH 6955 6940 15 16.723

+79 Spins
+103 Bullet
+0.084 Audience

 

LUNCH still going :suburban:

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GLOBAL:

26.06.2024

  25.719.071 +559.613 +2,22%    
             
3 = BIRDS OF A FEATHER  8.743.507 +415.240 +4,99%  
15 = LUNCH  4.105.573 +172.142 +4,38%  
23 -1 CHIHIRO  3.299.555 +28.236 +0,86%  
61 -1 WILDFLOWER 1.984.372 -12.960 -0,65%  
79 -7 BLUE  1.773.695 -20.122 -1,12%  
83 -10 L'AMOUR DE MA VIE    1.762.369 -21.431 -1,20%  
OUT OUT THE GREATEST  1.150.000 -8.622 -0,74% ESTIM.
OUT OUT THE DINER  1.050.000 -6.755 -0,64% ESTIM.
OUT OUT SKINNY  1.000.000 -4.565 -0,45% ESTIM.
OUT OUT BITTERSUITE  850.000 +18.450 +2,22% ESTIM.
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Also, based on the TOTC units prediction we have:

 

BOAF - elegible for PLATINUM

LUNCH - elegible for PLATINUM next week

CHIHIRO -  elegible for GOLD

WILDFLOWER and L'AMOUR - elegible for GOLD next week 

 

5 out of 10 tracks already elegible for GOLD/PLATINUM in the US :suburban:

BLUE and THE GREATEST are the next ones.

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