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Billie Eilish - 'HIT ME HARD AND SOFT'


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Posted

Most streamed tracks on HMHAS yesterday / most streamed track on HTE debut day

 

BIRDS OF A FEATHER - 8.9M

LUNCH - 4.7M

Happier Than Ever - 4.4M

 

Most streamed album tracks:

CHIHIRO - 3.8M

Getting Older - 3.0M

 

In addition..

HMHAS did 29M streams yesterday, the same amount HTE did on day 2. With 6 less songs. :jonny3:

 

 

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Posted (edited)

How was Sour doing at this point?
 

Edited by Mrnoniee
Posted

Gosh she's doing so good.
but is it concerning that it went from 40m a week to 30m?

 

Posted

 

 

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Posted

Our girl has been taking over Asia this week :heart2:

 

She was in South Korea a few days ago (with Jennie from BLACKPINK):

 

 

 

 

And now she's in Japan:

 

 

GLOBILLIE :jonny5:

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Posted

Cant describe exactly what I feel when I listen to this masterpiece. It's so hauntingly beautiful. I keep coming back to it so often. 

 

I see heeeeeer in the back of my mind

all the tiiiiiime

 

Finneas' production on those backing vocals. Making them not as present and just as distant screams, making it feel like her conscience is screaming at her. Ugh :WAP:

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Posted (edited)
1 hour ago, wish said:

Our girl has been taking over Asia this week :heart2:

 

She was in South Korea a few days ago (with Jennie from BLACKPINK):

 

 

 

 

And now she's in Japan:

 

 

GLOBILLIE :jonny5:

Our Girl been working. She was in Europe too (London, Paris and Germany)

Hope it pays off. I think they decided to embrace the fact she is a very Global artist.

She should go to Brazil too she makes insane numbers there.

I think she needs to do a few more tv shows in the US and some performances to keep the momentum going there too.

 

Edited by Dash_inthedark
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Posted

I love that she is doing the global promo route! It's been a hot minute since a popstar has done a promo of this magnitude.

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Posted (edited)
6 minutes ago, I Melt Away said:

I love that she is doing the global promo route! It's been a hot minute since a popstar has done a promo of this magnitude.

I was thinking about this. Feels like nobody does this kind of promo anymore. 
 

Edited by Dash_inthedark
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Posted
2 hours ago, Mrnoniee said:

Gosh she's doing so good.
but is it concerning that it went from 40m a week to 30m?

 

It went from like 34-35M to 29M .. most albums have poor performing weeks around this rate. Sour was not doing too much better.

Posted
5 hours ago, Mrnoniee said:

Gosh she's doing so good.
but is it concerning that it went from 40m a week to 30m?

 

For a comparison, HTE debuted with 36M in its first day and then went down to 26M second day :eli: . Most album will drop under 15M streams at this point. I think Sour is the only album that can compare with it in terms of longevity in streaming. 

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Posted
3 hours ago, dreww said:

It went from like 34-35M to 29M .. most albums have poor performing weeks around this rate. Sour was not doing too much better.

how much better then? I'm curious?

Posted

 

This is what an angel looks and sounds like

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Posted
2 hours ago, KKCuteCat said:

how much better then? I'm curious?

I think sour was at 30-31M

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Posted
1 hour ago, Jonasl91 said:

 

This is what an angel looks and sounds like

A siren :jonny5:

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Posted
GLOBAL:   27.576.702 -853.595 -3,00%    
             
3 = BIRDS OF A FEATHER  8.364.663 -320.145 -3,69%  
12 = LUNCH  4.520.612 -123.957 -2,67%  
18 -2 CHIHIRO  3.634.028 -153.134 -4,04%  
43 -4 WILDFLOWER 2.250.857 -78.321 -3,36%  
57 -1 BLUE  2.016.458 -55.049 -2,66%  
58 = L'AMOUR DE MA VIE    2.008.518 -44.139 -2,15%  
157 -16 THE GREATEST  1.361.566 -40.767 -2,91%  
OUT OUT SKINNY  1.200.000 -10.000 -0,83% ESTIM.
195 OUT THE DINER  1.220.000 -28.083 -2,25% ESTIM.
OUT OUT BITTERSUITE  1.000.000 0 0,00% ESTIM.
Posted
Just now, zzmyth said:
GLOBAL:   27.576.702 -853.595 -3,00%    
             
3 = BIRDS OF A FEATHER  8.364.663 -320.145 -3,69%  
12 = LUNCH  4.520.612 -123.957 -2,67%  
18 -2 CHIHIRO  3.634.028 -153.134 -4,04%  
43 -4 WILDFLOWER 2.250.857 -78.321 -3,36%  
57 -1 BLUE  2.016.458 -55.049 -2,66%  
58 = L'AMOUR DE MA VIE    2.008.518 -44.139 -2,15%  
157 -16 THE GREATEST  1.361.566 -40.767 -2,91%  
OUT OUT SKINNY  1.200.000 -10.000 -0,83% ESTIM.
195 OUT THE DINER  1.220.000 -28.083 -2,25% ESTIM.
OUT OUT BITTERSUITE  1.000.000 0 0,00% ESTIM.

I know for a fact I've been underestimating the songs that are out of the Top200. But I preffer to maintain them on the low, than inflate numbers.

 

Total should be around 27.6M

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Posted

I remember living through Avril's Eras

The Global Promo was something else, she visited Asia, Europe and Oceania, attended talk shows there and other events, being a part of ads, promos etc.
and then after we were down to the third single, the Awards followed, she then used to tour around the world to attend the Awards like Brits, ARIAs, Junos, Chinese & Japanese award shows etc.

This is reminding me of that.

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Posted (edited)
42 minutes ago, Mrnoniee said:

I remember living through Avril's Eras

The Global Promo was something else, she visited Asia, Europe and Oceania, attended talk shows there and other events, being a part of ads, promos etc.
and then after we were down to the third single, the Awards followed, she then used to tour around the world to attend the Awards like Brits, ARIAs, Junos, Chinese & Japanese award shows etc.

This is reminding me of that.

Signing events and everything. We are really back!

Very smart move Asia is a huge market :crown:

 

 

Edited by Dash_inthedark
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Posted

IMO the songs charting low/OUT seemed liked they would from the start as they're def the more alternative sounds or just not as easily digestible. 
 

I literally made a playlist of my current summer repeats and Bittersuite, Skinny, The Diner, and the greatest didn't make it.

 

theyre just not totally songs I want to listen to everyday. I do love bittersuite but yeah I do find the 2nd half of the song a bit more of a snooze to listen to daily. I do love the first half though and the blue intro.

 

as long as the top 6 tracks keep their momentum the streams will stay afloat 

Posted

Y'all, when I tell you this album is massive. I live in Asia and the vinyl collection culture isn't as big here as it is in the western countries but everywhere I've been scavenging, the album is entirely sold out on vinyl :rip: I finally found a place with the vinyl but it took forever. I don't think many people were anticipating the level of success she has been seeing with this album

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Posted
16 minutes ago, Blackout2006 said:

Y'all, when I tell you this album is massive. I live in Asia and the vinyl collection culture isn't as big here as it is in the western countries but everywhere I've been scavenging, the album is entirely sold out on vinyl :rip: I finally found a place with the vinyl but it took forever. I don't think many people were anticipating the level of success she has been seeing with this album

Do u think this happened cause she is there promoting it? Or was already successful there before?

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Posted

YALL I GOT THE VINYL :jonnycat: IT LOOKS SO PRETTY

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Posted

Yeah, it's a really smart business move to travel across Asia, they are a really big market in streaming now. The support they give to this album is so good. :clap3:

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Posted (edited)

JENNIE moderates a Q&A with Billie Eilish at the HIT ME HARD AND SOFT Spotify experience in Seoul

 

 

Edited by Dash_inthedark
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