Redstreak Posted May 18 Share Posted May 18 HMHAS easily landed in the highest debuts of the year despite only having 10 tracks, doubling the debut of her last album. Is this a signal that maybe we're going to start seeing less pre-album eras? It seems to be working really well for artists to build hype for a couple months and then dropping everything at once Link to comment Share on other sites More sharing options...
Badgalbriel Posted May 18 Share Posted May 18 Yes, tbh. This is the way to go. A lead single will only hurt your album debut week if you're already an entablished artist. 1 Link to comment Share on other sites More sharing options...
FolkLover1989 Posted May 18 Share Posted May 18 Taylor has been doing thia since Folklore and after Lover it helped her a lot It was already proven imo This just proves that other pop girls can do that too. Both RO and ES would have debuted with more if no singles 1 Link to comment Share on other sites More sharing options...
LadyDiana Posted May 18 Share Posted May 18 I say no singles, no videos, sure no performances or videos, just music, 15 vin,l and 13 cd variants, no lyrics in booklet either 7 2 Link to comment Share on other sites More sharing options...
40_L3VE Posted May 18 Share Posted May 18 No. Billie can do that because she's Billie. It wouldn't work for most other artists. Link to comment Share on other sites More sharing options...
Gossip_Boy Posted May 18 Share Posted May 18 For popular/well established artists maybe. Newer artists and lesser known ones definitely need the more traditional rollout approach tho. 5 Link to comment Share on other sites More sharing options...
SleepingTigers Posted May 18 Share Posted May 18 For big artists, yes unfortunately. I get why they do it but I hate it since they make the era feel short lived. Link to comment Share on other sites More sharing options...
LustSpell Posted May 18 Share Posted May 18 (edited) For big artists yeah. If a lead single is bad and turns people off instead of listening to the album.. it can easily be a detriment. eternal sunshine is a good example of this. The album itself was amazing and was able to combat the issue, but yes, and? turned a lot of people off that may have actually wanted to listen to the album. Edited May 18 by LustSpell 1 Link to comment Share on other sites More sharing options...
Strawberry Bubble Posted May 18 Share Posted May 18 yup Link to comment Share on other sites More sharing options...
cat1867 Posted May 18 Share Posted May 18 (edited) 24 minutes ago, FolkLover1989 said: Taylor has been doing thia since Folklore and after Lover it helped her a lot It was already proven imo This just proves that other pop girls can do that too. Both RO and ES would have debuted with more if no singles Dua needs a smash lead singles since her fanbases isn't huge and the gp is less interested in her outside hits. But Adele, Ariana and Beyonce would have done great with no lead singles. Edited May 18 by cat1867 Link to comment Share on other sites More sharing options...
TaggedGalaxy Posted May 18 Share Posted May 18 It definitely increases interest in the album since everyone goes in blind Link to comment Share on other sites More sharing options...
Freaky Prince Posted May 18 Share Posted May 18 Not at all, it just proved that Billie is big enough to pull such huge numbers with no singles. It doesn't mean anyone can. Link to comment Share on other sites More sharing options...
Strawberry Bubble Posted May 18 Share Posted May 18 29 minutes ago, Redstreak said: HMHAS easily landed in the highest debuts of the year despite only having 10 tracks, doubling the debut of her last album. Is this a signal that maybe we're going to start seeing less pre-album eras? It seems to be working really well for artists to build hype for a couple months and then dropping everything at once what was the spotify debut number again? Link to comment Share on other sites More sharing options...
Dialamba Posted May 18 Share Posted May 18 It's so boring nowadays either they drop at once and move one or only one single. Dua tried to replicate FN and it didn't work out. Link to comment Share on other sites More sharing options...
Redstreak Posted May 18 Author Share Posted May 18 Just now, Strawberry Bubble said: what was the spotify debut number again? I think 37M 1 Link to comment Share on other sites More sharing options...
Kyoto Posted May 18 Share Posted May 18 7 minutes ago, Strawberry Bubble said: what was the spotify debut number again? 73m 2 Link to comment Share on other sites More sharing options...
JoJo Posted May 18 Share Posted May 18 (edited) Yes. HTE's momentum was killed because Billie released five mostly unsuccessful pre-album singles for a year. People do not have the attention span for a full era anymore, and they'll become uninterested in checking the album out if the music just isn't clicking. Edited May 18 by JoJo Link to comment Share on other sites More sharing options...
Strawberry Bubble Posted May 18 Share Posted May 18 Just now, Kyoto said: 73m this makes more sense lol Link to comment Share on other sites More sharing options...
Redstreak Posted May 18 Author Share Posted May 18 2 minutes ago, Strawberry Bubble said: this makes more sense lol I thought you were talking about HTE's number 💀 Link to comment Share on other sites More sharing options...
Taylena Posted May 18 Share Posted May 18 It's just the debut day. We should wait and see how Billie's album performs over the week before making any definitive judgments about this strategy working for anyone not Taylor. Link to comment Share on other sites More sharing options...
CaptainMusic Posted May 18 Share Posted May 18 Yes, 30 wouldve debuted with a lot more if it was released without a lead single. Link to comment Share on other sites More sharing options...
byzantium Posted May 18 Share Posted May 18 It has already been proven, but Billie ads another piece of evidence. Link to comment Share on other sites More sharing options...
aesthetic bih Posted May 18 Share Posted May 18 (edited) 1 pre-release single maximum tbh. And then the album 1 month after (but no longer than 2 months) is the best for me. Also, some cute twice a week promo crumbs like interviews, concept or photo teasers, album trailer/teasers with audio snippets (maximum of 10-second snippets; mostly just the instrumentals and/or acapella ad-libs), and song/concept commentaries sprinkled in between the wait to continuously build hype is the ideal roll-out for me Edited May 18 by aesthetic bih Link to comment Share on other sites More sharing options...
Tm4074 Posted May 18 Share Posted May 18 Yes. We are going to see fewer big artists drop lead singles before the album moving forward. It will be the new standard for established artists. This is Billie's first album she released with no pre-release singles and it is her biggest streaming debut by a huge margin. For example, GUTS and ES would have debuted with bigger numbers if they didn't drop the lead single before the album. But artists like Dua and Doja who still rely on hits for hype/momentum this strategy won't be as effective. I guarantee we won't see anymore pre-release singles from artists like Taylor, Beyoncé, Billie, Ariana, Olivia, Justin, The Weeknd, etc. 1 Link to comment Share on other sites More sharing options...
thatsmydemi Posted May 18 Share Posted May 18 Depends on the artist. This would only work for big artists who would debut with big numbers regardless of hits (Taylor, Beyonce, Billie, Ariana, Olivia...). Not releasing a single increases their hype as people already expect good material and everybody will tune in to listen on day 1. However, the rest of the industry will not abandon the "1-2 singles before album" roll out. Some artists don't spark the same interest so they need to put something out there to create hype and get the GP's attention. Link to comment Share on other sites More sharing options...
Recommended Posts