corotinho Posted April 16 Posted April 16 Because Welch is building a marketing team and culture "where everyone is willing to try something new, something that could fail.” Not yet five years-old, Rare Beauty, founded by Selena Gomez, has already expanded beyond its DTC roots, becoming a top-selling Sephora brand, and landing on Fast Company's Brands That Matter List. In helping build this purpose-driven beauty brand and business, Welch tells Forbes she is as focused on human impact as bottom-line impact. By unifying various channels, departments, and categories into a powerful marketing function and culture, the structure she and the team have built from scratch drives cross-pollination of insights and allows the brand to "collectively align and move forward in tandem.” Welch oversees brand, product and consumer marketing, social impact, PR, influencer, and partnerships across 35 global markets. As CMO, she advocates for "the courage to push for long term success, not simply short-term wins.” This includes the brand's expansion into a new body-care line, the Find Comfort Collection, which was "brought to life with the launch of Comfort Club—a destination to explore self-comfort moments. We borrowed "comfort equity" through partnerships with brands like Beyond Yoga, The NOW, Open, and Too Collective. Each helping us create a safe space for our community to find comfort.” The company has recently been reported in talks to sell at a $2B valuation. https://www.forbes.com/sites/sethmatlins/2024/04/15/the-2024-forbes-entrepreneurial-cmo-50/?sh=47df6a1566c4 1
corotinho Posted April 16 Author Posted April 16 Rare Beauty is 3 and a half years old and is already valued at $2 BILLION dollars. To put it into perspective, Fenty Beauty was valued at $2.8 billion dollars in 2021, 4 years after release. 1
Sun Posted April 16 Posted April 16 4 minutes ago, corotinho said: Rare Beauty is 3 and a half years old and is already valued at $2 BILLION dollars. To put it into perspective, Fenty Beauty was valued at $2.8 billion dollars in 2021, 4 years after release. so... almost the same? what's your point, lol? and if anything, Rihanna's is even more impressive given all the other girls (including Selena) followed suit with a makeup line after seeing how big Rih's got. but congrats to miss Selena, this is hella impressive 2 4
corotinho Posted April 16 Author Posted April 16 2 minutes ago, Sun said: so... almost the same? what's your point, lol? and if anything, Rihanna's is even more impressive given all the other girls (including Selena) followed suit with a makeup line after seeing how big Rih's got. but congrats to miss Selena, this is hella impressive Are you nervous? 1
Gaia Posted April 16 Posted April 16 Why would she sell? It's part of her brand now and keeps her relevant
corotinho Posted April 16 Author Posted April 16 23 minutes ago, Gaia said: Why would she sell? It's part of her brand now and keeps her relevant She just wants to disappear
AmericanIdol Posted April 16 Posted April 16 1 hour ago, Gaia said: Why would she sell? It's part of her brand now and keeps her relevant Selling doesn't mean she will no longer be involved.
Maroonx Posted April 16 Posted April 16 it makes no sense for her to continue her music career when she's building a makeup empire like... yoll better enjoy these dropets from her x
Witnessed ET Posted April 16 Posted April 16 I mean I've only heard good things about her beauty brand and it's pretty loved in the beauty community and among the gp, so I don't doubt this growth.
MonsterNavy Posted April 21 Posted April 21 her billionaire status is coming really soon but we need the album queen
Karla Cabello Posted April 21 Posted April 21 On 4/16/2024 at 11:30 AM, corotinho said: She just wants to disappear her how to disappear is coming
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