celeb news Usher set to score biggest Super Bowl Halftime Show ever (129.1M+ viewers)

[Stankonia]

 

 

Quote

Usher’s first Super Bowl show drew 30.1 million households, according to TV intelligence company Samba TV, which released numbers from the big game Monday morning.

 

Samba noted that was up 5% from the 2023 Super Bowl halftime show, which featured Rihanna revealing her pregnancy.

 

“Following Apple Music’s first successful halftime show last year, it found success with fans yet again with an impressive 30.1 million viewers, exceeding last year’s Rhianna-led show Overall, the halftime show drew in 5% more viewers than last year,” said Ashwin Navin, co-founder and CEO of Samba TV.

 

Usher’s Super Bowl halftime show drew millions of people. Though it’s hard to say exactly how many individuals were represented by the 30.1 million households, it’s fair to guess at least three to four people per household—and probably more because the Super Bowl sparks high co-viewing because of parties. So probably upwards of 100 million people saw Usher and his Super Bowl halftime guests.

 

The best comparison may be to Dr. Dre’s halftime show at Super Bowl 2022, certainly one of the most popular and most-talked-about halftime performances of the past decade with guests including 50 Cent, Eminem, Snoop Dogg and Mary J. Blige. That performance drew 29 million households.

 

[Zefierce]

The ratings in general were increased significantly.

 

Thank you Taylor

[Relampago.]

Not really, it basically increases every year

 

His YT views are tragic. People were tuned in but clearly people didn’t really care that much. Rih’s halftime was an actual event as the views would indicate.

Edited February 13 by Relampago.

[dirrtydiana]

Both rih rih and usher winning. Apple and the carters must be over the moon

[Cheers]

Yes, i'm pressed

[Miss Americana]

Yes Taylor, Yes Highest Of All Time Ratings...

[Kasix]

Why else other than the whole SB itself increased 10% viewership Cus of Taylor lel 

[toxicgenie]

Usher got lucky. The game was very hyped and ill admit the swities tuned in. 

[Hunter_13]

Congrats to Taylor and Usher 

[Bloodflowers.]

Confessions is THAT album

[Pillz]

I don't think it's because of Usher, but his performance sh*ts and p*sses on Rihanna's. He is a true superstar

[The Music Industry]

Taylor and Usher did that

[Stankonia]

13 minutes ago, Bloodflowers. said:

Confessions is THAT album

 

ATRL gays will never understand the impact that this album had (and still has) on the GP I fear!

 

 

Edited February 13 by Stankonia

[Marla Singer]

Thank you H.E.R.

[Maxxxine]

See when you actually have TALENT

[getBusy]

I love Usher but honestly this was all Taylor (and i don’t even like Taylor, so not a stan comment)

Edited February 13 by getBusy

[Kodak Energy]

Usher killed it. An absolute legend. 
He got his first smash album 26 years ago and can still perform like this. 
Incredible. 
 

[Zack]

1 minute ago, Kodak Energy said:

Usher killed it. An absolute legend. 
He got his first smash album 26 years ago and can still perform like this. 
Incredible. 
 

Thank you! I'm tired of reading "thank you taylor taylor taylor" about this, as if all the hard work Usher put into this show meant nothing. 

 

He delivered a fantastic show and has still got IT as a performer. Let's give the man his flowers instead of trying to minimize his art.

 

[shyboi]

the song yeah is **** EPIC, it reminds of BLACKOUT and the pussycatdolls, it hits hard

 

been on replay since last night

[byzantium]

So if Super Bowl ratings were up 10% overall but only up 5% for the HT show, this seems to suggest Rihanna is a bigger draw. 

[Sabrina Carpenter]

Rihanna only appeals to gays so

[El Nino]

1 hour ago, Relampago. said:

Not really, it basically increases every year

 

His YT views are tragic. People were tuned in but clearly people didn’t really care that much. Rih’s halftime was an actual event as the views would indicate.

Rihanna also saw a bigger boost in sales post, right? 

[rac7d]

1 hour ago, Zefierce said:

The ratings in general were increased significantly.

 

Thank you Taylor

Not on black history month you dont

[istan4badgalriri]

1 hour ago, Pillz said:

I don't think it's because of Usher, but his performance sh*ts and p*sses on Rihanna's. He is a true superstar

The views and likes on YouTube are painting a whole different picture

[shimind]

He delivered a fantastic show. Well deserved. To the annoying swifties saying "its because of taylor", just sit this one out. Let black people shine for once and not make it about taylor. Its giving racism tbh