celeb news Sony Music: "We use Shakira to promote our other artists internationally"

[vuelve88]

 

 

Fans have been wondering for many years why Shakira has so many collaborations, and often with random latin music artists that are beneath her level of stardom, almost as if she is forced to do it. Today, Afo Verde (CEO of Sony Music Latin) confirmed to Billboard that it's literally part of Sony Music's strategy.  

 

Here's the quote from Billboard: Of the hundreds of artists signed to the labels [Afo] Verde runs, one stands out: Shakira. “She is a cornerstone of our strategy to present powerful role models in Latin music to the international markets, he says of the Colombian singer-songwriter, citing her “remarkable international appeal.”

 

https://www.billboard.com/h/billboard-2024-power-100-list/ 

 

I hope Shakira moves to a different label.  

Edited January 31 by vuelve88

[Fastlane]

Rihanna should be thankful.

[EtherealCat]

id rather she was just stupid this feels worse

[Taste of Honey]

And it's blatantly obvious.  Not saying that it's the only factor, but it's probably one why her artistry has suffered. 

[GeeDuval]

Imagine how tired we are of that rat! He should let her focus on her own damn career in peace everything she presents to him he attaches someone from Sony that’s either bout to drop an album or need a second peak.

 

17 minutes ago, Fastlane said:

Rihanna should be thankful.

That wasn’t Afo’s work that was Jay Brown. He was looking to give Rihanna her 15th #1 it was a forced collaboration by roc nation that was saved by the sexy video, so in a way they benefited from each other.

Edited January 31 by GeeDuval

[Shinning]

Why does she allow this? 

She used to be such an artisté.

[BOOM!]

Girl RUN!!

 

[romas_ld]

I hate her team

[Burner Account]

1 minute ago, Shinning said:

Why does she allow this? 

She used to be such an artisté.

Knowing her history in dabbling with taxes, one can only assume she’s actually actively benefiting from this whole situation and perhaps has a bigger role within the establishment. 

[bliaz]

It makes sense. Too bad. This Shakira is not the one I used to love. Her music is very basic, generic now 

[BrokenMachine]

This is bad from an artistic point of view but great as a commercial strategy I guess

 

Also, all the drags of 'Shakira only relies in collabs, she's clinging into newer artists' are now useless, her power I fear 

[Zeferino]

Mess, but wig at her being that iconic 

[alfonso12]

7 minutes ago, bliaz said:

It makes sense. Too bad. This Shakira is not the one I used to love. Her music is very basic, generic now 

Same.

[vuelve88]

32 minutes ago, Burner Account said:

Knowing her history in dabbling with taxes, one can only assume she’s actually actively benefiting from this whole situation and perhaps has a bigger role within the establishment. 

Most likely. She probably owns stock in Sony Music Latin too, or it's part of their "partnership". 

[Erreur2 La Nature]

Wasn’t it extremely obvious ? That’s what most labels do. They use their biggest artists to « promote » the smaller ones. 

[x æ a-xii]

why do i feel she negotiated not to be forced to drop an album/not to promote/not to tour, in exchange to collab with random people at Sony...

damn woman wasted all her hype from last year with terrible songs, even Acrostigod fixed the GP's opinion over her artistry for some time, until she unleashed that terrible song with that random ranchera group

 

rip to the playlist for now I guess

[x æ a-xii]

and CRTFY was the other way around, Roc Nation used Rihanna to remind people Shakira was alive lol

[XIAN]

she gotta pay her tax bill somehow

[GeeDuval]

1 hour ago, x æ a-xii said:

and CRTFY was the other way around, Roc Nation used Rihanna to remind people Shakira was alive lol

Nobody saying otherwise we been knew that was a forced collaboration thanks to Jay Brown they wanted to give Rihanna her 15th number 1. They thought with the radio deal they were gonna secure #1 debut. Thank God for the sexy video cause 

Edited January 31 by GeeDuval

[vuelve88]

“Studio albums by Shakira” in 2024. 
 

That can’t be a typo. Is she releasing multiple albums this year? 

[Sergi91]

Where’s the damn tour 

[Magic_boXX]

That's a slap in the face to her loyal fans when it comes to authenticity. But on the flip side it gives Shakira more exposure to the new generation of people.  

 

Im conflicted on how I feel. 

[shakeyourbombom]

Yikes, how many artists did Shakira help to raise?

 

1. Maluma

2. Carlos Vives

3. Ozuna (revived his career)

4. Bizarrap

5. Karol G (in Europe, UK etc.)

6. Fuerza Regida

7. Prince Royce

8. Anuel AA

9. Manuel Turizo

10. Rauw Alejadro

11. Black Eyed Peas (Revived their career)

12. Camilo & Pedro Capo

13. Nicky Jam

 

Enough is enough

[babyforlife]

wait... I didn't know Shakira has that many collabs   

[BrokenMachine]

7 minutes ago, babyforlife said:

wait... I didn't know Shakira has that many collabs   

Well, she carries most of them so people end up remembering just Shakira from those songs