Shimenawa Posted January 31 Share Posted January 31 Yeah cancel TikTok. Artists will have to work and promote again 2 Link to comment Share on other sites More sharing options...
Tusk Posted January 31 Share Posted January 31 OMG. Artist will have to write songs over 2 minutes and 20 seconds now. 1 Link to comment Share on other sites More sharing options...
Adama Posted January 31 Share Posted January 31 3 hours ago, Junipero said: Which celebrity will be most affected? The Weeknd? Also Kpop artists under UMG Link to comment Share on other sites More sharing options...
MatiRod Posted January 31 Share Posted January 31 51 minutes ago, Shimenawa said: Yeah cancel TikTok. Artists will have to work and promote again We do Making posts every day is work first of anll and most artists would rather be performing on a tv show instead trust me. Labels basically tell artists “make a lot of TikToks in your room and hope for the best” nowadays. It’s humiliating half the time, it’s like begging people to listen to you. Has nothing to do w showing your craft. Link to comment Share on other sites More sharing options...
Sugden Posted January 31 Share Posted January 31 People complaining about tiktok sound so old, its a great app and has given many great songs the success they deserve. Besises speed versions will continue to be used 1 Link to comment Share on other sites More sharing options...
Arrows Posted January 31 Share Posted January 31 My guess is that TikTok is developing a tool where users can make their own songs, as in “Blank Space in Portuguese sung by Coldplay with a House beat”, which will make Spotify and streaming services obsolete. I think this is a step in the right direction. 1 1 Link to comment Share on other sites More sharing options...
wantedyoutogrow Posted January 31 Share Posted January 31 every day the chances of “in my head” getting it’s Truth Hurts/Cruel Summer moment get lower and lower but I will never give up! Link to comment Share on other sites More sharing options...
Thin White Duke Posted January 31 Share Posted January 31 UMG are smart to do so. Aren't they the biggest thing in the western music world? Pretty much everyone we stan is under them. TikTok will bend eventually, sooner then later, and UMG will get what they want. 3 Link to comment Share on other sites More sharing options...
KingWitch Posted January 31 Share Posted January 31 Welp, Eternal Sunshine is doomed But how is Adele involved? She's signed to Columbia which is owned by Sony? It has nothing to do with UMG. Link to comment Share on other sites More sharing options...
K$Ellie Posted January 31 Share Posted January 31 (edited) labels are so dumb and out of touch, all these artists are benefitting from going viral on tiktok and getting streamed on spotify or AM as a result its not like people are consuming full songs through tiktok and the artists aren’t getting paid, they get discovered there and streamed on other platforms, are they gonna block people from using songs in instagram stories next because that’s basically the same thing Edited January 31 by K$Ellie 3 1 Link to comment Share on other sites More sharing options...
glitch Posted January 31 Share Posted January 31 Ok but I hope they realise that will just stop people from discovering new music. The charts already have enough old songs charting as it is at the moment. If you don't make new music easily accessible through the medium people have gotten used to, then that's only going to get worse. Link to comment Share on other sites More sharing options...
Cain Posted January 31 Share Posted January 31 They’ll just use other songs? Like Link to comment Share on other sites More sharing options...
Velvet Night Posted January 31 Share Posted January 31 I’m honestly baffled by people who think this will hurt UMG. UMG has every right to do this and I’m glad they are. What the artists are asking for is basic and should be guaranteed. I feel like people fail to see that UMG is looking to protect their artists. There’s no way they would risk pissing off that roster with a decision like this. If they truly back out from TikTok they have full permission from the big names to do so. I know as an artist I’d be pissed if a random company pocketed all that money from my content and failed to give me protection against AI. 6 2 Link to comment Share on other sites More sharing options...
Luckitty Posted January 31 Share Posted January 31 that's their loss, it will just affect their artists negatively tiktok is what makes songs popular nowadays, they don't need UMG, UMG needs them Link to comment Share on other sites More sharing options...
cat1867 Posted January 31 Share Posted January 31 Also for UMG's part, they own so many big name's music that tiktok promo largely moves around listernship between UMG artists. UMG gets paid the same whether someone listens to say Taylor or Ariana even if tiktok promo helps Taylor more. Tiktok isn't creating much additional value for UMG. Tiktok was supposed to help create new superstars for UMG. They have basically failed at that so they need to actually properly pay artists and UMG. 2 Link to comment Share on other sites More sharing options...
Navyofbadgals Posted January 31 Share Posted January 31 I support them in this but idk how successful this really is. Sadly tiktok is currently a massive hit making machine and with other companies still allowing their music to be on it that would just mean their music thrived and people would move on Link to comment Share on other sites More sharing options...
Gwendolyn Posted January 31 Share Posted January 31 Theres no way you guys are mad over a label wanting AI protection after what happened with their biggest artist last week 6 Link to comment Share on other sites More sharing options...
cat1867 Posted January 31 Share Posted January 31 Also tiktok is super unpopular in Washington DC. UMG has a good bit of lobbying power. It wouldn't be surprising if they get congress to pass a law that strictly regulates them Link to comment Share on other sites More sharing options...
Kiss It Better Posted January 31 Share Posted January 31 do independent artists like Tinashe get affected? cause if not then maybe tiktok will finally use her music instead Link to comment Share on other sites More sharing options...
cat1867 Posted January 31 Share Posted January 31 By the way, it also applies to any song that has at least one UMG song writer since it also applies to their publishing arm. UMG label controls about 40% of the American music market and its publishing around 30%. So this will be an extremely high percentage of American/British music that won't be able to be used. Link to comment Share on other sites More sharing options...
Kayseri Mantisi Posted January 31 Share Posted January 31 This means L4 won't be on TikTok Link to comment Share on other sites More sharing options...
Badgalbriel Posted January 31 Share Posted January 31 6 hours ago, Saintlor said: Taylor. Her catalog and the Eras tour have heavily benefitted from TikTok Cruel Summer never would've smashed without TikTok promoting the Eras tour She will, however, be fine without TikTok though. This makes no sense. Promoting the eras tour has nothing to do with this ban. The Eras Tour will still be promoted there. 1 Link to comment Share on other sites More sharing options...
Solaria Posted January 31 Share Posted January 31 Don’t really think this will change anything tbh Link to comment Share on other sites More sharing options...
cat1867 Posted January 31 Share Posted January 31 8 minutes ago, Badgalbriel said: This makes no sense. Promoting the eras tour has nothing to do with this ban. The Eras Tour will still be promoted there. Ban will include all of her songs from Lover onwards since UMG was also her songwriting publisher. This will include tour performances for said songs. Link to comment Share on other sites More sharing options...
Badgalbriel Posted January 31 Share Posted January 31 2 minutes ago, cat1867 said: Ban will include all of her songs from Lover onwards since UMG was also her songwriting publisher. This will include tour performances for said songs. But her tour performances are not licensed. You don't need to pay to record an artist singing live. Link to comment Share on other sites More sharing options...
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