Jump to content
Login issues ×

Reminder of "viral" thresholds

Lana Del Rey flexes marketing power; generates $13.7 million in media exposure.

NOW

NOW
in Celebria

 Share

Recommended Posts

NOW Grand Master

NOW

Posted
Posted (edited)

skims-lana-del-rey-collab-311766-1705963

 

Quote

Lana Del Rey’s recent Skims campaign was a hit for the brand, according to a report released by Launchmetrics. The "That's why they call me Lanita" artist’s ambassadorship announcement amassed $13.7 million in media impact value within four days, with Del Rey’s own Instagram post earning Skims more than $4 million. (MIV is a proprietary metric that assigns a true monetary value to marketing strategies across print, online and social media in order to calculate ROI.)

https://wwd.com/pop-culture/celebrity-news/lana-del-rey-skims-collection-release-campaign-1236153468/

 

Nearly 50% of her followers have liked her post on Instagram: https://www.instagram.com/honeymoon/p/C2QFWhxva_K/

 

4d14748db55faecb5cdd191f224e97c6.gif

 

Edited by NOW
  • Thanks 1
Link to comment
Share on other sites

Big Bad Wolf Grand Master

Big Bad Wolf

Posted
Posted

The cameras have flashes, they causes the car crashes, but I'm not a star.....

  • Haha 1
Link to comment
Share on other sites
NOW Grand Master

NOW

Posted
  • Author
Posted
1 minute ago, Big Bad Wolf said:

The cameras have flashes, they causes the car crashes, but I'm not a star.....

:snowball:

  • Haha 2
Link to comment
Share on other sites
BloodLuster Veteran

BloodLuster

Posted
Posted (edited)

but the stans of certain girlies who couldn't book Coachella told us there's no demand for her 

 

:mandown:

Edited by BloodLuster
  • Haha 2
Link to comment
Share on other sites
truthteller Grand Master

truthteller

Posted
Posted

if only she chose LTLI as the background music for the BTS :WAP:

Link to comment
Share on other sites
popmusicisdead Grand Master

popmusicisdead

Posted
Posted (edited)

her engagement is shockingly high. now i know why certain aging rapistresses are melting down about not getting any likes on Instagram 

Edited by popmusicisdead
Link to comment
Share on other sites
truthteller Grand Master

truthteller

Posted
Posted

imagine if she would actually promote Ocean Blvd :deadbanana2:

  • Haha 1
Link to comment
Share on other sites
konaa Collaborator

konaa

Posted
Posted

i thought the girls were boycotting?

Link to comment
Share on other sites
Dark Phoenix Experienced

Dark Phoenix

Posted
Posted

12 years in the game and she’s at her peak!!!

Link to comment
Share on other sites
OnlyManInTheWorld Grand Master

OnlyManInTheWorld

Posted
Posted

How can you have so much power? She's such a star.

 

What makes it funnier is that she literally gives no promo to her records :toofunny3:

Link to comment
Share on other sites
 Share
Go to topic listing

Obsessed with Pop Culture. Copyright © 1999-2024, ATRL

Navigation

About Us

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.