celeb news Lana Del Rey flexes marketing power; generates $13.7 million in media exposure.

[NOW]

 

Quote

Lana Del Rey’s recent Skims campaign was a hit for the brand, according to a report released by Launchmetrics. The "That's why they call me Lanita" artist’s ambassadorship announcement amassed $13.7 million in media impact value within four days, with Del Rey’s own Instagram post earning Skims more than $4 million. (MIV is a proprietary metric that assigns a true monetary value to marketing strategies across print, online and social media in order to calculate ROI.)

https://wwd.com/pop-culture/celebrity-news/lana-del-rey-skims-collection-release-campaign-1236153468/

 

Nearly 50% of her followers have liked her post on Instagram: https://www.instagram.com/honeymoon/p/C2QFWhxva_K/

 

 

Edited January 26 by NOW

[Big Bad Wolf]

The cameras have flashes, they causes the car crashes, but I'm not a star.....

[NOW]

1 minute ago, Big Bad Wolf said:

The cameras have flashes, they causes the car crashes, but I'm not a star.....

[BloodLuster]

but the stans of certain girlies who couldn't book Coachella told us there's no demand for her 

 

Edited January 26 by BloodLuster

[Jaye]

3 minutes ago, BloodLuster said:

but the stans of a certain girlie who couldn't book Coachella told us there's no demand for her 

 

https://www.complex.com/pop-culture/a/jaelaniturnerwilliams/coachella-ticket-sales-are-reportedly-historically-slow

 

[truthteller]

if only she chose LTLI as the background music for the BTS

[popmusicisdead]

her engagement is shockingly high. now i know why certain aging rapistresses are melting down about not getting any likes on Instagram 

Edited January 26 by popmusicisdead

[truthteller]

imagine if she would actually promote Ocean Blvd 

[konaa]

i thought the girls were boycotting?

[Dark Phoenix]

12 years in the game and she’s at her peak!!!

[ontherocks]

[OnlyManInTheWorld]

How can you have so much power? She's such a star.

 

What makes it funnier is that she literally gives no promo to her records