news Apple will payola songs that use Dolby Atmos

[Cesar]

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The report says that Apple will “give added weighting to streams of songs” that are mixed in Dolby Atmos. The specific details here are somewhat unclear, but Bloomberg speculates that “added weighting” could mean “higher royalty payments for artists who are first to embrace” Dolby Atmos and spatial audio formats.

The overarching idea, however, is that Apple wants to encourage artists and labels not only to record new music in Dolby Atmos, but also update older tracks with Atmos mixing.

https://9to5mac.com/2023/12/11/apple-music-spatial-audio-playback-incentives/

[Klein]

I don't understand how this is payola? From what I understand, it means they'll pay more for songs in Dolby Atmos. 

[DuffLavigne]

It's not payola, they said they'll give benefits to artists/labels who take the effort to mix in Dolby Atmos

 

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Listeners wouldn’t necessarily have to play the Atmos version of a song for artists to benefit. It only matters that the song is offered in that format. 

[Domination]

I’d be fine with this but some of the Atmos mixes are so awful. 

[nathanspears]

Odd. I get that Dolby Atmos is more work so they do deserve more money but some songs are claimed to be Dolby Atmos but sound no different 

[ScorpiosGroove]

they still pushing that dolby atmos nonsense ? never met a person who cares about that and when they do they complain that it ruins the songs 

[Taylena]

Duaolby Lipatmos will be eating. 

[WildOne]

I've never heard spatial audio NOT ruin a song

[TayDuaStan]

1 hour ago, DuffLavigne said:

It's not payola, they said they'll give benefits to artists/labels who take the effort to mix in Dolby Atmos

 

So that means Scooter will get even less money from the stolen versions’ streams (cuz those aren’t in dolby atmos). We won Now i won’t feel that bad listening to the 1989 og Max Martin produced tracks (which are without a doubt so much better than the Chris Rowe botched garageband remakes ) 

[Elusive Chanteuse]

The problem is that 70 of the time Dolby sounds worse