celeb news THR: NFL wants to turn Thanksgiving Halftime Shows into the new Super Bowl

[Feanor]

 

Why the NFL Is Using Thanksgiving to Expand Its Halftime Show Ambitions

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The Super Bowl Halftime Show is a bona fide cultural phenomenon. Now the NFL wants to do the same thing for its Thanksgiving day games.

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“When you look at what these two games do in terms of viewership — compared to anything else on television — we knew that these platforms really are unique opportunities for artists,” says Seth Dudowsky, the NFL’s head of music, in an interview with The Hollywood Reporter. “And so over the past few years, we’ve looked at it and said, Why can’t this be the next biggest platform for us after The Super Bowl Halftime Show? We’ve seen what that show has been able to do in terms of elevating the fandom, the excitement for the Super Bowl, and so taking a similar approach for Thanksgiving Day.”

 

Indeed, the NFL’s Thanksgiving games are routinely the most-watched broadcasts on TV after the Super Bowl. Last year, for example, the Dallas Cowboys-New York Giants game on Fox averaged 42 million viewers, the most-watched regular season game of all time. The average viewership for the three Thanksgiving games was 33.5 million, a monster number.

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“When you start stacking it up against anything else on television — any other sporting event or award show — compared to these numbers, it stands out as a viewership opportunity for these artists,” Dudowsky says. “Not just the day itself, which clearly is after the Super Bowl the next biggest musical performance opportunity there is, but it’s also the partnership with us to involve you in the NFL ecosystem at large.”

The Hollywood Reporter

 

 

Do you think moving forward, we'll see more big artists perform at the Halftime Shows of the NFL's Thanksgiving games?

 

[liquiddiamonds]

Not with that Jack Harlow budget and random guest lol

[Raver]

Dolly, ha impacT

No wonder Cher fans are mad

[Devin]

watching football on Thanksgiving always been an American tradition.

 

it be nice to have the hottest/trending up and coming stars do Thanksgiving and save the SBHTS for the A-listers and big performers.

[Just a Gay on ATRL]

Mariah Carey Christmas-themed Thanksgiving half-time show has entered the chat

[LittleStarmen]

Honestly it makes sense since everyone is home already. 
I didnt know a thanksgiving  halftime existed until today

 

I do think it will make both shows more #basic 

[trainsskyscrapers]

Interesting.... I guess this is a great method to clear a backlog of people who are at halftime show level hits-wise. Was Hov involved in this one? If not, I'm assuming Thanksgiving will be operated by some other advisory group while Jay-Z will still helm the Super Bowl Halftime show ?

 

Jack Harlow / Dolly Parton (Fall 2023)

Usher (Spring 2024)

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NIcki & Ariana / Imagine Dragons (Fall 2024)

J Cole OR Taylor Swift (Spring 2025)

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Post Malone / Lil Nas X (Fall 2025)

Drake OR Pink (Spring 2026)

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Doja Cat, Carrie Underwood, Bad Bunny, Justin Bieber, Miley Cyrus? (TBA) 

[Beyonnaise]

It would be cool to see younger stars who might not yet have an extensive enough catalog/legacy for the Super Bowl do this, so they have more of a budget and focused medley than a VMA or Grammy performance. My mind goes to Billie and Doja. I still think Miley is Super Bowl ready.

Edited November 25, 2023 by Beyonnaise

[Achilles.]

I mean, at least make a functioning stage before you go around talking about serving Superbowl quality. 

[Katamari]

i see the vision

[pxxxtrick]

Not going to happen anytime soon. 

[loveisdead9582]

Not if Jack Harlow is anything to go off of

[Reginald]

Please do, the culture is begging for high-budget stages. 

[Bloo]

Now I’ll get to be thankful my family doesn’t watch sports each Thanksgiving.  

[madonnafan18]

I mean, this could work if they promote it correctly.

[fridayteenage]

that article doesn't seem correct. nfc and afc championships are more watched than thanksgiving.

 

their halftimes this year got...fat joe and the chainsmokers.

[G.U.Y. Gaga]

1 hour ago, pxxxtrick said:

Not going to happen anytime soon. 

What Patrick star stan

[barbiegrande]

My mom is a Dolly stan. She was gagged

[Element]

Ellie Goulding a retroactive Super Bowl performer

[XAMJ]

NFL fans do not care about these half time shows, but let me digress, legened bebe rexha started off last year with her PANNED performances

[IBeMe]

They should be busy trying to keep the sport relevant among Gen Z and Gen Alpha. I can see a HUGE dip in general interest for the sport among young men compared to men over the age of like 30. Gen z also seems to drink a lot less than millenials which makes me think even guys who just casually watch the sport for an excuse to drink with their friends won't be a thing as much anymore. 

 

[Magdalene]

 

Reba is gonna DEVOUR next year 

[Cheers]

They want Queen Rih back

[imabadkid]

Well first u have to try booking A-List talent

 

[If U Seek Amy]

Do it. That way when my family watches football I have something to look forward to at least during the football time of the night