celeb news Rita Ora's Primark collection is a hit, sales up 30%, new collection released

[YoungDreamer]

 

Penneys, also known as Primark in some regions, has experienced a significant boost in sales and profits due to a combination of factors. Sales in the 12 months leading up to September 16 increased by 17%, with profits soaring by 30% to £717 million and is on track to notch-up annual sales of £10billion. This impressive performance was attributed to various elements:

 

1. Weather Impact: The arrival of typical autumn weather in the UK following an unseasonably warm September boosted sales. The change in weather prompted more people to shop for colder-weather clothing, contributing to the company's success.
2. Early Christmas Shopping: Consumers started their Christmas shopping early, providing a sales surge and increased optimism for a strong Christmas season.
3. Collaboration with Rita Ora: Penneys' collaboration with Rita Ora proved to be a major success. Her collection, including items like a £23 long cardigan and an £18 grey tie-dye dress, quickly became bestsellers. Rita Ora's authentic brand ambassadorship and personal connection with the brand played a significant role in attracting customers.
4. Resilience to Price Increases: Despite some selective price increases, customers continued to patronize the stores, demonstrating their loyalty and trust in the brand.
5. Promising Profit Margins: Lower material and transport costs indicated a substantial recovery in profit margins for the coming year, providing a positive outlook for the company's financial performance.
6. Expansion Plans: Primark is on track to expand its store estate from 432 to 530 stores by the end of 2026, demonstrating a commitment to further growth.

 

Overall, Penneys' success can be attributed to a combination of factors, with the Rita Ora collaboration and the shift in weather patterns being notable contributors to the company's strong performance.

 

Sources: 

https://businessplus.ie/news/penneys-rita-ora/

https://www.mirror.co.uk/news/uk-news/primark-set-annual-sales-10billion-31384655

 

On the heels of the first hit collection, Rita's second collection with Primark just dropped:

 

 

 

 

 

 

Source: https://corporate.primark.com/en-gb/a/news/fashion-news/primark-launches-night-collection-with-rita-ora

[wildthaughts]

FIRO!

[sunbathinganimal]

she is winning again.. somehow she always stays here. I CAN stand it!

[Big Bad Wolf]

Ended Fenty!

[getBusy]

Jeans that desintegrate after the first wash for just £1.99? F*ck yeah!

[Mordecai]

The way Rita can successfully sell anything except her music 

[GlamSlam]

Rita and Primark go well together.

[Jimmy.]

They don’t call her FIRO for nothing

[truthteller]

Fashion

Icon

Rita

Ora

[RideOrDie]

the things i wanna tell y'all about FIRO

 

 

let's just say that she isn't exactly a nice person and her album flopping did a number on her! 

[aliensuperstar]

2 minutes ago, RideOrDie said:

the things i wanna tell y'all about FIRO

 

 

let's just say that she isn't exactly a nice person and her album flopping did a number on her! 

we want to know king!

[Prodigal Self]

7 minutes ago, truthteller said:

Fashion

Icon

Rita

Ora

So that's what FIRO is Anyway

[Hephaestus]

17 minutes ago, RideOrDie said:

the things i wanna tell y'all about FIRO

 

 

let's just say that she isn't exactly a nice person and her album flopping did a number on her! 

Well, please tell 

[unino]

are we surprised?

[Yoko]

the way the FIRO status will never die on this forum like 

[GentleDance]

Only the Primark of pop 

[apasionata]

Retail potion

[Movimento Perpétuo]

No wonder she is called FIRO

 

 

Sunak should be thankful cuz FIRO is increasing the sales in the UK

 

 

[Movimento Perpétuo]

3 hours ago, RideOrDie said:

the things i wanna tell y'all about FIRO

 

 

let's just say that she isn't exactly a nice person and her album flopping did a number on her! 

spill it to us

 

[Smarticle]

The Fashion Industry 

 

[Maroonx]

That's probably where she shops as well tbf... Good for her, sweatshop queen!!! x

[paper moon]

An icon doing iconic things.