celeb news Rare Beauty confirms billionare status to Fast Company. Selena Gomez's the cover girl

[corotinho]

 

Gomez brought that spirit of relatability to Rare Beauty, the makeup line she launched three years ago that has become an astronomical success and taken on an identity that transcends Gomez herself. Rare Beauty is expected to exceed $300 million in sales in 2023, according to industry sources—triple what it earned in 2022, when sales doubled from 2021. Near the end of its first year, the brand went global, just recently expanding into India and Indonesia. Rare Beauty’s in-house-curated TikTok has a reach of 3.3 million, with a consistent engagement rate above 8%—significantly higher than the industry standard—and the company has 6.1 million followers on Instagram. A recent survey by investment bank Piper Sandler showed that Rare Beauty ranks second on its list of the top cosmetics brands among Gen Z, behind mass-market juggernaut E.l.f. and above Maybelline, L’Oréal, and Fenty Beauty.

 

Conor Begley, chief strategy officer at CreatorIQ, which tracks and measures influencer relationships on social media—a leading indicator, today, of a brand’s value—explains that Rare Beauty far outranks other beauty brands in terms of volume of influencer coverage. Its closest rival in this regard is Charlotte Tilbury (which was bought for a billion dollars three years ago by 109-year-old Spanish fashion and fragrance company Puig). Rare Beauty is growing at 110% year over year with influencers, CreatorIQ reports, while Charlotte Tilbury is expanding at around 18%. Begley believes that if Rare Beauty were to be acquired, it would possibly represent the fastest trajectory “from zero to a multibillion exit” in the history of the beauty industry. “Their success is unprecedented,” he says.

 

Vennette Ho, managing director and global head of beauty at financial services and investment company Raymond James, echoes Begley’s enthusiasm. “There are not a lot of brands that come to market and so deeply resonate with the customer in such a profound way,” she says. For instance, when Rare Beauty launched its Soft Pinch Tinted Lip Oils, which come in shades like Hope, Wonder, and Serenity, they sold out within 12 hours on RareBeauty.com, generating a wait-list of more than 20,000 customers. “I don’t even think of Rare Beauty as a celebrity brand,” continues Ho, “which has an implication of being fleeting, or requiring constant pushing by the celebrity. I think of it as an iconic, mission-driven brand. Customers aren’t just buying this because of the person, but because of what the brand means.”

 

 

 

If you are interest to know more about the brand and it's stellar growing, read the full article:

https://www.fastcompany.com/90951624/selena-gomez-rare-beauty-cosmetics-industry-juggernaut-gen-z

[corotinho]

She is just too powerfull 

[Steve Johnson]

[Tistotal]

She is really winning 

[zach]

 

 

I haven't tried any of their products (I'm not a makeup girlie), but from what I've seen their products are amazing so this rightfully deserved.

[Sannie]

I have heard nothing but nice things about the brand so whatever they are doing, it is working. She found a niche and dominates it.  

[Taylor fanboy]

A BILLIONAIRE.

[Carter]

A MOTHER 

[Maroonx]

$ucce$$ful queen 

Edited October 3, 2023 by Maroonx

[Carter]

 

A HOMEBUILDER 

 

https://www.instagram.com/p/Cx8Ppf_rBDX/?

 

[Selegend]

Queen!!  we are so proud of how far Rare Beauty, Calm Down and Only Murders in the Building are going. She’s so successful! 

[VOSS]

Selena Gomez's cosmetics company, @rarebeauty, is helping an entire generation feel good in its skin.

 

[shinyshimmery]

This is what class, dignity, integrity, and kindness gets you. 

[harwee]

awesome queen give me money

[Assassin]

The fact that all these things fit her. 

 

 

 

[DAP]

It’s “destigmatizing mental illness” by doing what? Selling a product? They can praise her without sounding like some silly sales pitch 

[corotinho]

36 minutes ago, DAP said:

It’s “destigmatizing mental illness” by doing what? Selling a product? They can praise her without sounding like some silly sales pitch 

Did you even read about the brand? 

[Bussea]

[DAP]

44 minutes ago, corotinho said:

Did you even read about the brand? 

Yeah and philanthropy (tax write offs) to nonprofits that underpay their workers and “starting a conversation” will not improve anyone’s mental health. 

 

Edited October 3, 2023 by DAP

[Lille]

I know nothing about makeup, but if the amount of Rare products my girl friends buy is any indication I can see it overtaking Fenty relatively soon lol.

Edited October 3, 2023 by Lille

[Cloudy]

#EatTheRich

 

[Europe]

1 hour ago, DAP said:

It’s “destigmatizing mental illness” by doing what? Selling a product? They can praise her without sounding like some silly sales pitch 

She has personally reached out to many fans struggling with mental health issues and made them feel better in their skin without the use of plastic surgery.

[Selegend]

36 minutes ago, DAP said:

Yeah and philanthropy (tax write offs) to nonprofits that underpay their workers and “starting a conversation” will not improve anyone’s mental health. 

 

it's not just the Rare Impact Fund (philantropy), it's everything.

The branding is all about embracing ur true self. Make-ups that don't hide what makes u unique. It's all about it, from the products, to the models, to the campaigns.  

 

If u want to talk about business like "tax write off" why do u think Rare Beauty is so successful while many others failed? 

They need to be a stand-out in something, don't they? It's the first beauty brand (with a huge budget and a huge name behind it) that focused on feel great make-up. The "Rare Reminders" -- with self love phrases, the name of the products, everything about them is directly to Mental Health. That's where they got their shine. 

 

[corotinho]

1 hour ago, DAP said:

Yeah and philanthropy (tax write offs) to nonprofits that underpay their workers and “starting a conversation” will not improve anyone’s mental health. 

 

[DAP]

3 minutes ago, corotinho said:

Well yes considering exploitation is a very real practice among nonprofits