base talk GUTS is released next week. Is there hype?

[orange22]

Swifties will definitely tune in!

[reymiu]

The album is reminding me a bit of Beyonce's Bday ATM

 

Sour = Dangerously in Love = massive debut album with massive singles

 

Vampire = Deja Vu : a hit but not on the level of previous era's singles - a bit similar in vibe to 1st album

 

Bad idea right = Ring the alarm : performs worse than the lead. Both are updated sound from the previous era and audiences still enjoy the sound, however they are not fresh enough to be a dominant smash that got everyone talking

 

The album should have a huge debut but whether it sustains longetivity depends on the next single.

 

For the 3rd single, Beyonce released Irreplaceable (which was co-written w NeYo and had a different sound from her previous singles, however it's very on-trend as So Sick / Unfaithful, both produced & written by the same team were huge hits a few months ago) Irreplaceable pretty much turned around Bday era.

 

IMO that's what Olivia needs : she needs an Irreplaceable for 3rd single - smth slightly different from her previous singles, but still on trend and fits people's current taste, maybe a different collaborator/ producer team. She should try to add a bit disco-pop in her next single (ala Miley's Flowers)

 

 

[LastGreatBloodline]

7 hours ago, Bonicap said:

I think the major issue is 3 months between lead single and the album. If you sell a lot of physicals you can announce it 3 months in advance and try some promo/marketing moves to boost pre-orders, but releasing the lead single that much time in advance is what kills the hype, even if the lead single is successful and well received like Vampire. A big part of the audience reacts as if they have already received the product they were waiting for.

this 100%. The perfect example to illustrate it is Adele's 30. EOM did 24m on spotify, because there was a lot of hype and everyone tuned in, but when the album dropped people already had their taste of Adele and the album only did 60ish million (decent debut but considering a sinlge song had done almost half that previously is very disappointing). Comparatively, Drake's CLB wasn't well received at all but it had a record breaking debut because when he dropped everything at once everyone tuned in. 

The fact we had no idea which sound Taylor would pursue before Midnights dropped also helped it achieve such a humongous streaming debut. 

To sum up: the first released of a "hyped era" is the one that will attract the biggest streaming audience and it's better to capitalize with a full album rather than a lead single. Of course it only works for artists that have big debuts (taylor, ariana, drake, olivia, harry, bad bunny, adele), while slow burning artists like Doja and Dua are better off releasing a hit single first to attract interest for the album. 

 

OT: I agree the hype has died down for GUTS but people said the same thing about SOUR, that deja vu had killed the hype, but then good 4 u and album released happened and we know how that turned out. 

[HANZ94]

This era came and went already 

the first 2 singles are kind of a let down 

she is gonna suffer from the second album underperformance 

[slw84]

On 9/1/2023 at 4:49 PM, reymiu said:

The album is reminding me a bit of Beyonce's Bday ATM

 

Sour = Dangerously in Love = massive debut album with massive singles

 

Vampire = Deja Vu : a hit but not on the level of previous era's singles - a bit similar in vibe to 1st album

 

Bad idea right = Ring the alarm : performs worse than the lead. Both are updated sound from the previous era and audiences still enjoy the sound, however they are not fresh enough to be a dominant smash that got everyone talking

 

The album should have a huge debut but whether it sustains longetivity depends on the next single.

 

For the 3rd single, Beyonce released Irreplaceable (which was co-written w NeYo and had a different sound from her previous singles, however it's very on-trend as So Sick / Unfaithful, both produced & written by the same team were huge hits a few months ago) Irreplaceable pretty much turned around Bday era.

 

IMO that's what Olivia needs : she needs an Irreplaceable for 3rd single - smth slightly different from her previous singles, but still on trend and fits people's current taste, maybe a different collaborator/ producer team. She should try to add a bit disco-pop in her next single (ala Miley's Flowers)

 

 

Ok...

but yes Olivia needs her to the left to the left moment

[Badgalbriel]

On 9/1/2023 at 6:03 PM, LastGreatBloodline said:

this 100%. The perfect example to illustrate it is Adele's 30. EOM did 24m on spotify, because there was a lot of hype and everyone tuned in, but when the album dropped people already had their taste of Adele and the album only did 60ish million (decent debut but considering a sinlge song had done almost half that previously is very disappointing). Comparatively, Drake's CLB wasn't well received at all but it had a record breaking debut because when he dropped everything at once everyone tuned in. 

The fact we had no idea which sound Taylor would pursue before Midnights dropped also helped it achieve such a humongous streaming debut. 

To sum up: the first released of a "hyped era" is the one that will attract the biggest streaming audience and it's better to capitalize with a full album rather than a lead single. Of course it only works for artists that have big debuts (taylor, ariana, drake, olivia, harry, bad bunny, adele), while slow burning artists like Doja and Dua are better off releasing a hit single first to attract interest for the album. 

 

OT: I agree the hype has died down for GUTS but people said the same thing about SOUR, that deja vu had killed the hype, but then good 4 u and album released happened and we know how that turned out. 

Damn, this makes a lot of sense. 

[znake]

3 hours ago, HANZ94 said:

This era came and went already 

the first 2 singles are kind of a let down 

she is gonna suffer from the second album underperformance