celeb news Music execs "depressed" about not being able to break new popstars: Billboard

[fauxtography]

47 minutes ago, youreyesgocold said:

The entire first page being people screaming about kpop 

 

When will you understand that no matter how hard you shove it down the gp’s throats, they aren’t going to consume artists who aren’t singing in their native tongue in the same amount that they will consume western acts? Being able to immediately understand and connect with the lyrics and also just the factor of racism are too powerful. 

You're misinterpreting the point (which checks out, as a swiftie.)

 

Kpop labels have been investing in their artists at high production prices and its paying off. Artists coming out of korea, every year, are more and more becoming part of the western conversation which shows the demand for pop stars is still there.

 

New Jeans is a great example of where we are at with Kpop as an import. Barely a year old and seeing streaming success better than many western artists.

[Billionaire]

They should really just steal the KPOP formula. Not exactly saying it's a necessity get into KPOP itself & it likely won't bring back the pre-streaming/social media level of stardom for a multitude of reasons, but there's a reason why even some of the least known groups have a big enough fanbase to consistently tour and buy merch, which in turn makes the label money.

You have their companies actually investing into stuff like interesting music videos, performances, music, actually building interesting groups or artists, which then leads to cultivating actual fanbases and with cases like NewJeans,  leads to casuals being interested and then breaking through. It seems like most of these Western labels now just aren't patient enough for that to happen. They sign these TikTok artists, pay of social media sites for promote one of their songs, invest in playlisting and payola, they blow up (sometimes) but when the hype starts dying down they move onto the next one, over and over and it's like a cycle.

People like Billie may be recognizable stars now but they didn't exactly blow up out of the gate. If anything, she should be a prime example of how medium-term investment will pay off in the long run but instead the only message they got is that they need to start making more Billie lookalikes and copies. Hell, we're even starting to see similar stuff happen in the film industry, film executives trying to replicate Barbie's success without realizing part of the reason it blew up was the investment in it's marketing & trust in the director's vision. It's hard to feel any sympathy for these people when they partially brought this on themselves 

 

Edited August 8, 2023 by Billionaire

[JayG]

7 minutes ago, Nashe said:

the fact that everyone thought social media would make it easier for ppl in the music industry

 

we need a female pure pop renaissance. pour the money into talented pretty girls immediately

PERIOD. Charli XCX literally has been saying this since 2020. Bonnie McKee is bringing back 2010's pop as we speak. We need POP MUSIC back.

[brenda-walsh]

i think a lot of the label guys are still in the era 20 years ago of breaking an artist through big radio hits and popular music videos. the reality is no one listens to radio anymore or cares about MTV, so 9 times out of 10 you're not going to get a britney spears or avril lavigne who smash straight out the gate.

 

olivia rodrigo is the outlier in today's world, and instead, the way to break an artist is the way someone like billie came up. start off small and build a dedicated fanbase through eps, mixtapes, festival performances, etc. then, when they're a couple years into the business and have made enough of a name for themselves, push the catchy single that'll take off on tiktok and push them into the mainstream 

 

superstar artists from the 60s and 70s used to have this same kind of treatment, it wasn't until the 80s where labels started this current style

[If U Seek Amy]

I mean no offense but new attempts are often boring/low talent/been there done that. Find actual stars and invest in them. Stop not giving money and expecting them to blow up on TikTok and have longevity 

[Nashe]

5 minutes ago, brenda-walsh said:

olivia rodrigo is the outlier in today's world, and instead, the way to break an artist is the way someone like billie came up.

olivia had a fanbase prior to Sour aswell. she wasn't a nobody.

coupled with the relationship-triangle controversy and great music she was bound to get great results right off the gate

[JayG]

4 minutes ago, Nashe said:

olivia had a fanbase prior to Sour aswell. she wasn't a nobody.

coupled with the relationship-triangle controversy and great music she was bound to get great results right off the gate

Exactly, she had a fanbase prior...

[Revolution]

Olivia had two Disney shows.

 

So Disney is responsible for her success. Not the music industry. Or TikTok.

[mathekr]

1 hour ago, Tropez said:

I think artists now have to work twice has hard to be a household name. It took Ariana a few albums to get to that point. Dua also took a while. But I am not sure if she is a cross generational pop star. 
 

We really haven’t seen a massive right out the gate pop star since the likes of Gaga, Katy, etc. 

I think this is kind of the point. Up until the generation of popstars that gave us Gaga and Katy, artists had YEARS of development. Their success was "out of the gate", but both had a few good years working behind the scenes honing their craft. Take K-Pop for exemple, these agencies have kids training for sometimes up to 7 years before debuting.

These days labels are throwing artist out in the public undercooked because they want to cash in on whatever TikTok trend is happening.

 

[Joyride]

we need republic records to steal SUPERSTAR JEON SOMI

[Joyride]

PUSH SIGRID AND ZARA LARSSON BASTARDS

[Tropez]

7 minutes ago, mathekr said:

I think this is kind of the point. Up until the generation of popstars that gave us Gaga and Katy, artists had YEARS of development. Their success was "out of the gate", but both had a few good years working behind the scenes honing their craft. Take K-Pop for exemple, these agencies have kids training for sometimes up to 7 years before debuting.

These days labels are throwing artist out in the public undercooked because they want to cash in on whatever TikTok trend is happening.

 

Those years of development was playing at clubs, passing their demos around, getting signed then dropped, labels saying no, parents sometimes putting money to help. Just years of struggle, and crawling to the top. 
 

Britney spent a while doing mall shows building her fan base. And her debut single debuted at #17 as her audience grew. Beyoncé was in a group that had their rejections, and parents putting their careers in hold to push her to where she is now. Gaga and Katy were dropped repeatedly and labels not knowing what to do with them. The story goes on an on. Artists had to work their way to the top, and build an audience over time. Labels usually paid attention later. 

[Shelter]

The industry is pretty dead. 

[dumbsparce]

Due to streaming, the era of the superficial untouchable popstar who gets 5 hits per album is over but now we have like 10 artists popping for a few months and getting a big hit so I'd imagine the profit the labels make would be the same.

[rzal]

 

29 minutes ago, Nashe said:

olivia had a fanbase prior to Sour aswell. she wasn't a nobody.

coupled with the relationship-triangle controversy and great music she was bound to get great results right off the gate

her boyfriend involved in the same controversy and show is still flopping so no, she wasn't bound to great results. she just got lucky

 

[Sexyzinger]

Ice Spice did what, THAT. Even in todays climate. She’s a baddie she showing ha panty. Black excellence 

[DamianSolo]

They're the ones over-saturating the market with any and everybody (read: mediocrity); they're not taking the time to truly scout for talent and mold new artists. For as dry and weak things have been lately, them struggling and being "depressed" is no surprise. They need to slow down with the releases and get back to music as an art form, not as a way to make a quick buck.

[Hexchromatica]

There's plenty of talented artists out there, even my faves have some incredible unreleased music that is better than their released sometimes, they just treat them like **** and bind them into horrible contracts with no faith in their artistic integrity or merit. When they start treating their artists with respect and fair contracts, maybe I'd feel sorry for them

[JayG]

23 minutes ago, Tropez said:

Those years of development was playing at clubs, passing their demos around, getting signed then dropped, labels saying no, parents sometimes putting money to help. Just years of struggle, and crawling to the top. 
 

Britney spent a while doing mall shows building her fan base. And her debut single debuted at #17 as her audience grew. Beyoncé was in a group that had their rejections, and parents putting their careers in hold to push her to where she is now. Gaga and Katy were dropped repeatedly and labels not knowing what to do with them. The story goes on an on. Artists had to work their way to the top, and build an audience over time. Labels usually paid attention later. 

This is tea and you'd be suprised that MOST of our favs/MPGs had support/push from their parents too (again, I'm half Indian and this is the case in Bollywood too, almost every single star came from nepotism or HEAVY support from their parents)... Madonna is probably the only artist I can think of that literally moved to NYC and did it all alone, and Rihanna who had zero connections or parental push, and Katy came from a muscial family but she didnt have any parental push at all, she hustled her way up... but the rest? Child stars or had support/development early on...

 

- Britney had her parents literally stop their lives and pump their money into her childhood talents, they were poor too

- Justins mother and father got him in early, same as Britney

- Xtinas mother helped her get into talent shows when they fled her childhood home

- Gaga's dad got her piano lessons from young and funded her education

- Ariana had her show and her mother supported her dreams from age 4

- Dua had connections to the industry cause her dad is a musician

- MJ and Janet obvs childhood stars and their dad pushed them into it

- Miley had a similar situation as Brit + JT, but also her dad is a muscian

- Billy Eillish had music industry connections too

 

Edited August 9, 2023 by JayG

[Ger]

They need to stop investing in such faceless artists. Some of them are so obvious to be born one-hit wonders at best, I don't understand why keep wasting money on them.

[diboy]

Im afraid the era of Britneys, Xtinas, Gaga and Katys is over. 

[ICLDXU4HS]

Invest in Slayyyter and Addison. 

[JayG]

1 minute ago, diboy said:

Im afraid the era of Britneys, Xtinas, Gaga and Katys is over. 

Without a doubt, Dua and her peers are the last of the superstars... tbh

[JayG]

THIS is TALENT... Linkin Park debuting top 40 with an unreleased DEMO... like, the people WANT talent

 

https://www.billboard.com/music/chart-beat/linkin-park-lost-chart-debut-five-burning-questions-1235258092/

 

[Scorp]

Interesting. Seems like the music industry actually restarted to the Aretha/Beach Boys/Beatles days.