Gwendolyn Posted August 4, 2023 Posted August 4, 2023 (edited) Original Thread Title: Why is How Do You Live underperforming in Japan? According to r/boxoffice, It keeps falling in daily grosses as well, the reception has been mixed in Japan - yet it being the last Hayao movie I thought more people would tune in. Quote It's probably going to be the lowest grossing Miyazaki film in the last 30 years. It's probably going to finish around $45-60M. The last Miyazaki movie and it seems to have made no noise in Japan outside the initial opening weekend, why? Edited December 18, 2023 by Gwendolyn
Katamari Posted August 4, 2023 Posted August 4, 2023 No Conan edogawa no success! it’s not a mystery! 1
uusagii Posted August 4, 2023 Posted August 4, 2023 Ghibli revealed absolutely nothing about it aside from its source material Literally no screen grabs, trailers, or even a press conference, all basic things necessary to promote a film 4
Cruel Summer Posted August 4, 2023 Posted August 4, 2023 I thought I read that reception was generally fine, so I imagine it’s a consequence of their promotional choices mentioned above.
Gossip_Boy Posted August 4, 2023 Posted August 4, 2023 Mixed WOM. It had a very strong opening so the studio Ghibli fans showed up but the story doesn’t seem to be connecting with the casual audience as much. Most Ghilbi movies are family movies and appeal to both kids and adults and from what I read this is not a family movie, but leans more towards Grave of the Fireflies side.
Domination Posted August 4, 2023 Posted August 4, 2023 No promo. Also I think Ghibli just tanked their reputation with the 3D animation fiasco so audiences are hesitant.
uusagii Posted August 4, 2023 Posted August 4, 2023 Also, the novel is in part a breakdown of a post-WWII Japan, so I honestly do think the lack of promotion was in response to the spendthrift of promotions that Oppemheimer received
JoJo Posted August 5, 2023 Posted August 5, 2023 (edited) from the audience reviews I read so far, it seems like HDYL is an arthouse film that isn’t easy to understand, hence the mixed reactions and low box office gross. It’s opening the Toronto Film Festival, so I think the critics will love it. Edited August 5, 2023 by JoJo
Kylizzle Posted August 5, 2023 Posted August 5, 2023 Maybe you should ask the Japanese since literally no one else has seen it
truthteller Posted August 5, 2023 Posted August 5, 2023 he wants a final movie and he gets a final movie 1
mathekr Posted August 5, 2023 Posted August 5, 2023 There's been literally zero promotion before or after the movie's opening, it's not surprising that it's underperforming. Plus, everyone that watched it says it's not the usual family movie that Miyazaki became know for over the last 20-30 years.
fridayteenage Posted August 5, 2023 Posted August 5, 2023 23 minutes ago, mathekr said: There's been literally zero promotion before or after the movie's opening, it's not surprising that it's underperforming. Plus, everyone that watched it says it's not the usual family movie that Miyazaki became know for over the last 20-30 years. to be fair, nor was the wind rises. which is why it also is not a gp favorite.
Rino Posted August 5, 2023 Posted August 5, 2023 no matter how his films perform, Hayao Miyazaki will always be the absolute genius of animation. 2
reymiu Posted August 5, 2023 Posted August 5, 2023 4 hours ago, Katamari said: No Conan edogawa no success! it’s not a mystery! Is the Conan series still going
ImpressMeMuch Posted August 5, 2023 Posted August 5, 2023 I mean, does it count as underperforming if the movie didn’t have a marketing budget over the budget of the film itself like every other blockbuster?
Broken Posted August 5, 2023 Posted August 5, 2023 5 hours ago, uusagii said: Ghibli revealed absolutely nothing about it aside from its source material Literally no screen grabs, trailers, or even a press conference, all basic things necessary to promote a film This. It's their own fault.
noonbob Posted August 5, 2023 Posted August 5, 2023 I didn't know this existed, a quick Google search explained why. I love the Ghibli movies.
Katamari Posted August 5, 2023 Posted August 5, 2023 9 hours ago, reymiu said: Is the Conan series still going It never stopped 1
reymiu Posted August 5, 2023 Posted August 5, 2023 4 minutes ago, Katamari said: It never stopped I stopped reading this at least 10 years ago Will we ever know who are the shady Mafia bosses lmfao
popmusicisdead Posted August 5, 2023 Posted August 5, 2023 the GP got tired of Miyazaki's retirement announcement schtick and decided to make it reality
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