Jump to content

Mattel Under Fire For Debuting Anti-Cellulite Cream Following Feminist Barbie Movie


Recommended Posts

Posted

Cellulite is literally a plot point. :rip:

Posted (edited)

That’s capitalism baby. Still, the thing about progressing through first, second, third, etc. wave feminism and like-concepts, is that you ultimately realize personhood is about doing what you want to do. You can be a happy human being with cellulite and you can be a happy human being using cellulite cream. The core message is be you and know it’s okay to be you.
 

Now you might take issue with both these messages coming from Mattel, but you don’t have to accept everything laid at your feet nor force these entities to adhere strictly to whatever your views are. if you think cellulite is cool, don’t buy the cream! if you don’t want cellulite, buy two! 
 

Having said that, I’m okay with this. 

Edited by Keter
  • Like 7
Posted

Oh my lord, people need to leave Barbie ALONE.

  • Like 1
Posted
8 minutes ago, Century said:

Cellulite is literally a plot point. :rip:

Did you read the article? :rip: 

Posted (edited)

They should launch a pro-cellulite cream to balance things out! 

Edited by Stunnah
Posted
4 minutes ago, GraceRandolph said:

Did you read the article? :rip: 

Yes it gave dated 2nd wave feminist think. 

  • Like 1
Posted

People missing the point that a $40 mixture of fats and fruit extracts won't actually solve what people refer to as cellulite.

 

Yes, people have the right buy snake oil but corporations also can't stand on trying to capitalize off of both media that preaches you don't need snake oil while also themselves selling snake oil. :toofunny3:

Posted
6 minutes ago, Communion said:

People missing the point that a $40 mixture of fats and fruit extracts won't actually solve what people refer to as cellulite.

 

Yes, people have the right buy snake oil but corporations also can't stand on trying to capitalize off of both media that preaches you don't need snake oil while also themselves selling snake oil. :toofunny3:

Umm no the article spends more time vilifying barbie botox and the plastic glitter in barbie makeup than it does even talking about cellulite. The cream in question does not mention or hint at cellulite in any of it's marketing materials either. That was never the point, that's just your opinion.

https://www.trulybeauty.com/products/barbie™butter-whipped-body-butter

  • Like 1
  • Thanks 1
Posted
Just now, Century said:

The cream in question does not mention or hint at cellulite in any of it's marketing materials

Quote

Of course, rather than explicitly use the words “anti-cellulite,” the body lotion product copy describes the physical characteristics of cellulite and how to “treat” it — e.g., “boost collagen” and “plump out creases” as well as “fine lines and wrinkles” to “leave skin plump” and “sleek.” These are all direct quotes! This is a not-uncommon trick in beauty marketing, particularly since the mainstreaming of body positivity movement.

https://jessicadefino.substack.com/p/barbie-movie-beauty-standards

Posted

Screaming at the anti-cellulite cream ad in this thread. :rip:

Posted
15 minutes ago, Communion said:

People missing the point that a $40 mixture of fats and fruit extracts won't actually solve what people refer to as cellulite.

 

Yes, people have the right buy snake oil but corporations also can't stand on trying to capitalize off of both media that preaches you don't need snake oil while also themselves selling snake oil. :toofunny3:

:clap3:

Posted (edited)
6 minutes ago, Communion said:

Notice how that quote sounds NOTHING like the symptoms of cellulite and instead reads like the hydrating cream that it's supposed to be. The article is an intellectually lazy blanket condemnation of the beauty industry and of Barbie as a symbol of beauty standards that invents a villain out of a moisturizer and then uses it to flog Barbie in a way that openly and proudly ignores the plot of the movie.

Edited by Century
Posted
10 minutes ago, Communion said:

People missing the point that a $40 mixture of fats and fruit extracts won't actually solve what people refer to as cellulite.

 

Yes, people have the right buy snake oil but corporations also can't stand on trying to capitalize off of both media that preaches you don't need snake oil while also themselves selling snake oil. :toofunny3:

That’s a solid point but I see it like this: it’s all about informed consent. There’s a ton of information out there that we often overlook because we’re too busy or just not interested. Who reads terms and conditions - nobody right?

 

Correct me if I’m wrong, but that page doesn’t say anything about cellulite at all. It’s a body butter. It makes no claims about removing cellulite. That’s proof of what I’m talking about right there! We don’t take the time to actually look at or read what’s in front of us. Instead, we take a little sound bite or quick headline and believe we have all the information we need. 
 

It’s not snake oil if it tells you exactly what it does. What people assume it does because of a lack of research or understanding is something different. 

Posted
7 minutes ago, Century said:

Umm no the article spends more time vilifying barbie botox and the plastic glitter in barbie makeup than it does even talking about cellulite. The cream in question does not mention or hint at cellulite in any of it's marketing materials either. That was never the point, that's just your opinion.

https://www.trulybeauty.com/products/barbie™butter-whipped-body-butter

Thank you! I just wrote out the same thing!

  • Like 1
Posted (edited)
2 minutes ago, Century said:

Notice how that quote sounds NOTHING like the symptoms of cellulite 

 

2 minutes ago, Keter said:

Correct me if I’m wrong, but that page doesn’t say anything about cellulite at all.

Their body butters are literally marketed as anti-cellulite. :toofunny3:

 

Edited by Communion
Posted
1 minute ago, Communion said:

 

 

But adding collagen, smoothing wrinkles, bumps and the like is NOTHING like cellulite!!!

Posted
Just now, Communion said:

 

 

Oh great examples! So some of those products specifically say “anti-cellulite.” That proves my point! The Barbie item doesn’t say that, so this hootin and hollerin is misplaced by our Jessica friend! 

  • Like 1
  • Thumbs Down 1
Posted
1 minute ago, Communion said:

 

 

and none of these are the Barbie collab. :rip:

  • Haha 1
Posted
1 minute ago, Century said:

and none of these are the Barbie collab. :rip:

It’s the same product :rip: 

Posted
2 minutes ago, Keter said:

 So some of those products

Yes, the butter bodies, which is the same product as the Barbie body butter. 

 

Why is Mattel working with a company that suggests cellulite exists and can somehow be removed from scrubbing shea butter with essential oil on your thighs? 

Posted
Just now, GraceRandolph said:

It’s the same product :rip: 

"This Barbie is rose scented and has matcha extract!" :skull:

Posted (edited)
6 minutes ago, GraceRandolph said:

It’s the same product :rip: 

That company is known for selling different whipped moisturizers and masks. There is not a single claim about cellulite on the page for the barbie cream. By that same logic it's also an acne treatment and stretch mark fading cream because those are also products the company sells with a similar texture and packaging.

 

It's a moisturizer that makes moisturizer claims.

Edited by Century
Posted
1 minute ago, Communion said:

Yes, the butter bodies, which is the same product as the Barbie body butter. 

 

Why is Mattel working with a company that suggests cellulite exists and can somehow be removed from scrubbing shea butter with essential oil on your thighs? 

Where does it say it can be removed? It doesn’t seem to be claiming that from what I can see.

 

Also, even if it was, I return to my original point: Mattel is a company. It doesn’t have to align with personal values. If you believe it’s hypocrisy or a mismatch of contradictory value  on their part, as a consumer you can choose not to engage with their product. 
 

The message I took from the movie is that you can be any kind of woman (person) you want to be. And if I want to be a woman who uses Barbie body butter, I can do that 

  • Thanks 1
×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.