news Even with Barbie Movie hype, Barbie dolls sales continue to decline.

[Gwendolyn]

Greta Gerwig's "Barbie" movie may be smashing the box office, but the doll's sales are actually still falling for parent company Mattel.

 

In the first six months of 2023, the Barbie brand made $459.6 million in global gross billings, a 23% decline from the same period in 2022. Gross billings represent amounts invoiced to customers and don't include the impact of sales adjustments, such as trade discounts.

 

But in the run-up to the movie's release, sales haven't been quite as bad for Barbie, with $282.7 million in gross billings in the three months to June 30, just a 7% decline from the same period the prior year.

 

Mattel said that despite gross billings for Barbie falling, sales for its Disney Princess, Disney Frozen, and Monster High franchises helped boost its dolls category overall.

CFO Anthony DiSilvestro said at the company's earnings call on Wednesday that Barbie's POS, which is the sales actually made by retailers, was down in the "low-double digits" in the second quarter compared to the previous year, but that so far in July it had turned positive. DiSilvestro said this was down to promotions being shifted to the second half of the year to better align with the movie's release.

 

Mattel execs spoke about how the movie had ultimately catapulted the doll into the spotlight, given the company the chance to collaborate with other brands, and created a "halo effect" for Barbie, with the impact on sales expected to last for years.

 

CEO Ynon Kreiz said that Barbie's range of movie-related toys and products had sold out "very fast" and that more items would continue to be released. Mattel said that as well as releasing a soundtrack, it had entered into more than 165 consumer product partnerships tied to the movie, with thousands of displays in stores globally.

 

https://www.businessinsider.com/barbie-mattel-doll-sales-dropping-despite-greta-gerwig-movie-mania-2023-7?r=US&IR=T

[JustHoran]

I'm not surprised, whoever was running Barbie over at Mattel was honestly letting the dolls die. No advertisements, etc. on new dolls, etc. The movie will hopefully save them  

[Take Me Apart]

gen alpha kids only care about what's on a screen

 

release barbie x roblox skins and watch the sales soar 

[poki]

Inflation rose sopeople have more strict budgets. They have to cut out luxury goods and these stats prove Barbie is a luxury good. 

[truthteller]

all they need to do is drop some roblox /  fortnite skins 

[Power love]

The dolls now a days are so ugly compared to the 90s. Just zero creativity & taste. 

[vuelve88]

8 minutes ago, Power love said:

The dolls now a days are so ugly compared to the 90s. Just zero creativity & taste. 

The disrespect for Emma Watson’s Belle.  
 

 

 

Edited July 29, 2023 by vuelve88

[Power love]

2 minutes ago, vuelve88 said:

The disrespect for Emma Watson’s Belle.  
 

[Vixen Eyes]

9 minutes ago, vuelve88 said:

The disrespect for Emma Watson’s Belle.  
 

 

 

nah thats Justin Bieber in drag 

[abrantino]

16 minutes ago, vuelve88 said:

The disrespect for Emma Watson’s Belle.  
 

loving this Ethel Cain doll

[SmittenCake]

39 minutes ago, Power love said:

The dolls now a days are so ugly compared to the 90s. Just zero creativity & taste. 

theres an entire account dedicated to bringing back the old barbie coz the new era barbie sucks lol

 

https://www.instagram.com/p/CivmYf7NMB-/?hl=en

 

https://www.instagram.com/p/ChIqgyZs_eU/?hl=en

 

 

[Gaia]

"First six months of 2023"

 

The movie came out in the 7th month. What's the correlation

[onapearl]

Isn't the Barbie movie more for adults? Like it's supposed to be a satire that uses the IP as a baseline.

 

Idk, I thought about checking the doll aisle at the store for some Barbies, maybe buy one, but then I remembered that I'm a grown-ass woman and those dolls aren't really for me. But my cousins each have a young daughter so maybe I'll buy some to mail to them. 

[Kwangya]

I thought younger millenials were brought up on Bratz dolls instead. and the young kids nowadays seem like they'd rather play on an ipad than with a doll.

[CBC]

The movie doesn't cater to children and has no new doll collection associated with it like the classic christmas/easter movies.

50€ is a **** ton of money to spend on a doll specially when you can give your phone to your child, let them cosplay a npc on tik tok and also make bank out of it 

[OrgVisual]

The movie came out like... a week ago

 

[Park Jinyoung]

It’s been a week

[EriKills]

The surge in Barbie products has been a lot of fun but the Barbie dolls themselves have always been boring and BASIC. 
 

Bratz >>>

 

 

^Barbie could NEVER.

Edited July 29, 2023 by EriKills

[laudibella]

3 hours ago, Take Me Apart said:

gen alpha kids only care about what's on a screen

 

release barbie x roblox skins and watch the sales soar 

That type of imagination which needs dolls is being phased out

[Alldeezy]

I mean who even plays or collect barbie dolls anymore? bratz and monster high kinda took over that because they looked better and had better fashion

[Queen.]

Girl, it's 2023. Do you think kids still play with dolls? 

[laudibella]

2 hours ago, CBC said:

cosplay a npc

i'm scared to ask what trend this is

[laudibella]

3 hours ago, qegqeg said:

Barbie dolls are like ancient relics to these kids 

Seriously. They think of them like the genre of rock music. Not relevant to them.

[laudibella]

Barbie should've pivoted to fashion a long time ago. That's how equally old counter-cultural dinosaurs like Playboy and The ******* Rolling Stones are more relevant with people under 20 than Barbie.

[KeshaSwift]

Bc this is a fad hype. Bratz ******* won in the long term