Billboard: Taylor's 'Eras' tour boost "unprecedented", >300M catalog streams per week

[Feanor]

 

 

Taylor Swift’s Eras Tour Is Even Bigger Than You Think — And These Streaming Stats Prove It

 

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It’s generally expected within the industry that when you track a major artist’s streaming numbers while they’re on tour, you might see a slight uptick for the first week or two […] — but even then, it’s contained to a song or two, not generally lifting the rest of the artist’s catalog along with it.

 

Unless, of course, you’re Taylor Swift.

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The impact of Swift’s Eras Tour on her catalog’s streaming numbers was, of course, immediate. The week of her opening three dates in Glendale […] her official on-demand U.S. streams jumped 50%, according to Luminate.

For an artist who already streams in the hundreds of millions every week, that’s a resounding, and extremely rare, leap to make for any reason short of a new album release or a death. 

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But that’s not even the jaw-dropping part. The really unprecedented thing about the Eras Tour’s streaming impact is that the initial bump did not start receding back to its usual sea level after a week or two — it continued to grow. And grow.

 

 

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What makes these gains even more staggering is that they're not limited to just a song or two, or even a single Era: it's all across the show's setlist. In fact, of the 42 songs that Taylor Swift has played at every Eras date so far, 23 of them had at least doubled in weekly streams by the tour's 10th week, and all of them were up

Billboard

 

 

 

Edited July 27, 2023 by Feanor

[Kill Me]

Only the solo Beatles 

[FightDragonsWithMe]

The Music Industry and a Touring force most can't be both 

[NEX]

Serving bitcoin chart with her catalogue streams 

[Carry My Heart]

13 minutes ago, Feanor said:

The way there was another jump in the 2 weeks after this graph's data cutoff 

Edited June 8, 2023 by Carry My Heart

[Achilles.]

The biggest and best solo artist in history did that.

[Klein]

Yeah, this tour is truly the culmination of Taylor's career... so far. 

[Kill Me]

2 minutes ago, Rev8 said:

I dont agree tbh

Do you have any contrary examples?

[State of Grace.]

The biggest solo artist in HERstory

[Kill Me]

Doesn't 300M OD strans equal roughly 200k album units in the US alone.

So she's averaging 1M monthly.

Oh mother... don't end the old hags like that.

[vuelve88]

Global queen did that 

[Starchild]

Not surprised

I mean only atrl thinks this woman is on the level of thier flop faves 

[Katamari]

10 minutes ago, Miss Americana said:

Do you have any contrary examples?

well in the past whatever the current album was would see a boost but not the whole catalog unless you were like Metallica or something

 

even now the boost usually happens with the current album but not the whole catalog like taylor which is serving super bowl boost 

 

 

i think the only comparable tours would GH tours 

 

Elton is getting lots of love for instance with Diamonds still doing so well in the top 20/10 on the charts right now 

 

 

 

Edited June 8, 2023 by Katamari

[Carry My Heart]

8 minutes ago, Miss Americana said:

Doesn't 300M OD strans equal roughly 200k album units in the US alone.

So she's averaging 1M monthly.

Oh mother... don't end the old hags like that.

And that's not including pure sales, which are a strong suit of hers as well 

[Clauss]

Only the music industry.

[WEEKND]

Our humble personage bows in front of her grandeur 

 

https://youtu.be/CKjNtFG6q74
 

[Toxicity.]

Only the Solo Beatles

[mael]

The way it skyrocketed and just gradually INCREASED 

[wastedpotential]

TaylorMania is out in full force 

[TaylorFantasy]

Oh Beetles don’t cry

[Roberto]

She is indeed the biggest artist in the world. No doubts left.

[WildHeart]

[Sawk]

Living Legend.mp3 

[PoisonedIvy]

Her detractors HATE to see it  

[Steve Johnson]

Thank god GP love and stream her music and attend the tour for music. 

Edited June 10, 2023 by Steve Johnson