byzantium Posted May 15, 2023 Posted May 15, 2023 (edited) 33 minutes ago, Ms. Togekiss said: Could you say that in the streaming era it’s easier for albums to go platinum but really rare for them to go over 5x platinum because that’s the impression I’ve gotten so far. Ever since 1989, I think only Taylor, Adele, Morgan, and Drake have surpassed 6M, excluding double albums (I think Hamilton is up there but it benefitted slightly from being a double album) I think the difference is the time length of time before an album settles. For example, I bought Teenage Dream the week of its release, but regularly listened to it for years after its release. So in the digital era all the album units were counted in the first week, but in the streaming era, the units are spread out across years. For most albums we would not get a true sense of how big they were until 5-10 years after their release. I think it is actually going to be pretty common for an album to reach 5x platinum, but it will just take years to get there. Edited May 15, 2023 by byzantium
Thiago Posted May 15, 2023 Author Posted May 15, 2023 4 hours ago, family.guy123 said: this can't be how they do this why is the industry so insistent on holding on to a relic of the past (the album "unit"). just call it what it is and develop new certifications for streams. (there are so many more colours to use: emerald: sapphire, jade, ruby, etc etc,) It's complicated. Rumor has it the RIAA is looking into this and thinking about future certifications. But they cannot remove pure sales. In 2015/2016/2017/2018/2019 and 2020 pure sales (physical and digital) were in great decline. But 2021/2022 pure sales grew and this was due to the demand for collectible vinyls and cds in the US. So they won't stop because pure copies are more profitable than streaming. In many countries where nobody buys cds, music, vinyl, certificates are now only in streaming. For example when someone reaches 50/100 million streams in one song, is certified gold.
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